5 Minutes With Billy Gene Facebook Marketing Business Coach - Episode 24

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 Billy Gene>> Hey what's up everybody and welcome
to 5 Minutes With Billy Gene and today is pretty special, because I am going to show
you this is just really * valuable what I'm about to teach is pretty valuable, very powerful,
and a few years ago I wouldve not thought it was possible but when you get victories
you start to build confidence, and when you get confident, you start to take action, and
when you take action, you get results. So, something funny happened. This is all a * true
story, just happened, you know I keep it real even if its a * Ill just be honest with you,
so this is how it went, so for a while, I. Had some contacts Ive been thinking about
offering one on one coaching and I do enjoy it, Im good at it and its lucrative and it
helps people and its fun, I like that aspect of doing business, okay? So, Im sitting in
the office, and I have a lot of going on, my daughters gonna be born here soon, Im about
to be a dad, and so Im being really stressed out getting ready for fatherhood, not knowing
what to expect, and all those things, so trying to put together a crib just not knowing what
the * Im doing, so, just a lot happening.

Im in the office, and its the end of the day,
and Justin, whos sitting next to me right now, you can say whats up Justin >> Hows it
going guys? Five Minutes With Billy Gene Billie Gene >> Justin and the whole team was kinda
gathered around, and were talking about kinda high tech coaching, were doing a brainstorm
about a next product were gonna launch, whatever hell were doing, somehow the conversation
came up that was oh Billy youre not gonna do high tech whatever Im gonna * do it, Im
gonna do it right now, Im gonna do it tonight, Im just gonna take imperfect action, and I
said I betcha anything were gonna make 15 grand by the time you wake up tomorrow or
I said within 24 hours, is that what I said? Within 24 hours Im gonna do 15 K in 24 hours,
right? And again, three years ago I would have been I cant do 15 dollars in 3 hours,
right? So Ive said it, you guys think I can do it? In to my shockingness level, some on
my team kinda you know they they like no way you cant do it, but they were like, I dont
think so, not in 24 hours. You know, 72, and theyre like maybe 72, but not in 24 hours.
Justin, Justin was a believer it can be easily done, right?. So, I literally take that from
scratch and whats the easiest way to make that amount of money short, and like a lot
of you guys right now, sometimes the answer, is right in front of you. Meaning, the best
source of income, typically, is usually your previous customers, but too many times do
we ignore them, they already bought this product, there is nothing I can do with them anymore.
However, most of the times those are your raving fans.

So I thought okay, in the last
few months I taught over I dont know 200-300 people in my course clicks to customers, and
they all paid a thousand dollars to do that, Im sure that they would also like to buy something
else cause a lot of them had a really good experience if I simply offered to them they
just dont know it exists. So right now take a second and reflect on your own business,
and maybe your price point wasnt a thousand dollars, maybe it was seven bucks, but did
you offer those people anything additional to satisfy their appetite? If not, probably
not a lot of money on the table, and Im gonna prove it to you right now, so, everybody left
the office, I sat there, and I pulled my e-mail list of all taken my class in the last few
months. And I sat there, and I started to craft an e-mail, and I was gonna offer one
on one services, and honestly like, I really like to be transparent, I dont like the sales
pitches, so Im gonna read to you exactly what I wrote and what I did I just spoke my life,
Subject line: First name, comma, or two spaces, so that way when youre looking at the e-mail
it stands out a bit from the way its formatted, so two blank spaces, and I did first name,
comma, do you wanna work one on one with me or you would you like me to help you one on
one, some of those lines I dont remember. This is what I said: So as I begin to prepare
for my daughters arrival and I attempt to assemble a crib, it got me thinking; how nice
would it be if I had somebody come to my house in Portland, and do this all for me.

Or at
least hold my hand and walk me through this? What if I put this together incorrectly and
something happens to my daughter * it gives me chills just thinking about that, then it
dawn on me, here I am offering group coaching, but theres probably a handful of students
who are in desperate need of one on one assistance, like I am right now trying to prep for fatherhood,
so let me ask you, would you like to work one on one with me to help you build your
Facebook ad business for a few months? Youll be to communicate with me any time to ask
questions like Hey what ads should I chose, do you have some e-mails I can copy can you
shoot me over your best performed campaigns, hey I have a client who does blank, what should
I charge them? Hey Billy Gene what do you think of last nights episode of The Bachelor?
Yap, you can pretty much ask whatever the hell you want whenever the hell you want.
In addition, youll have access to my team that will actually help you create campaigns
for you, and your clients. Lets be honest, sometimes you just want to do the work, I
understand. So let my team and I set up campaigns the kind I want my daughter nursery set up
for me. You know its kind of fun.

Last but not least, youll have access to all my courses,
templates, events, trainings for free. Yap sounds like. Im only sending this e-mail out
to people who have taken my courses in the past because I want people who are serious
and already have a solid understanding of the power of what we do. Unfortunately with
running my agency, teaching, and becoming a dad, my time is very limited so Im only
be offering this episode to three people.

If youre interested, simply reply to this
e-mail with your name, number, and a quick explanation why you think this may be a giftfit
for you. The e-mail will come in my personal inbox and Ill be calling you directly to discuss
all the logistics, fair warning, the price of this type of support it 5000 dollars, but
in my opinion, it will be exponentially worth it and then some. Make 2016., Your year, no
excuses, just results, Billy Gene, thank you, the guy who really gives a * about your success.
So thats the exact e-mail that I sent out, there is value already right there. Right?
Youre taking it.

Now to point out some things Ive made powerful. Number one, its what they
got, right? They got access to me, the guy that actually doing it and anyone that is
into mentorship and coaching you know the value of having someone who has been here
before is grossly grossly important. In addition to that, Im offering them support of my team,
to actually help them set up the campaigns, like the professionals who are doing it every
day, Im offering them access to call me anytime, how many times have you been assembling together
and youre like * I dont know what to do, or youre like you have a computes issues and
youre like damn I wish I could just call and then there is no support number cause thats
what companies do these days we have one, we have one! And to the top of that I added
urgency, I want to take this on for three people, now, when you do urgency, you gotta
keep it honest, right? True story, Im gonna be a *, I got to run my company, and Ill be
traveling between two different states and all these other things so my schedule sucks,
so I cant even take on more than three people, and do my job accordingly, so I hit them up
with the truth, and the truth happens o work as urgency, at the same time which is really
powerful, right? Because they know Ive had hundreds of students in the last few months
Ive only taken three thats less than like a percent of people were actually doing it,
ok? So, anways, Ive sent that out also what I did too stated the price, right? Because
if I sent it out and didnt said the price, I would have a lot of people jump on it and
maybe at this point in their career, it just out of the price range, so I want to find
people who you know, had a who could afford in this time to invest in themselves, yeah.
So, I sent that e-mail out. What do you think happened? Ill give you another bonus fact
that I did, I sent the emails out twice, actually, I sent it late night, before I left the office,
and then I scheduled another one to be sent so all the people who didnt open up the first
time, with a different subject line in the morning.

So that way when I wake up, Im sitting
on leads of people who are asking me to get 15 grand now. The reality is, I could have
struck out. The reality is nobody could they ask me for anything. The reality was, that
I woke up to I think today to 17-20 e-mails.

Of that. People saying 5K 5K, right? So, I
picked up my phone, this morning when I got to the office, and I literally called trough
the list, and I did record some of the calls, that I was on so you guys can hear when I
actually didnt close. Im gonna save that for my partners, may pay per view, courses, Ive
been giving you too much * for free anyway, right? I feel I should bill you for watching
this video right now, but it is what it is, but anyways, I have my calls, I think I talked
to four people, in the three out of four people calls immediately purchased, they got it in,
we generated 15K, I dont know, before the first half of the day. In less than 24 hours.
It was probably more like 12 hours.

Or 17. Something like that. I dont know. So, you
know, the bottom line is, if my team ever * questions me again, or doubts, *, period,
Thats the moral of the story.

But beyond that for you, cause that isnt about me, is I really
want you guys to think about your current customers, right? I think we as business owners,
you know, sometimes we get too excited about whats the next thing, I really want to focus
on this market, and you have people who are loyal to you, who trust no one like you, who
have already given you cash and said hey help me and then I think its almost disrespectful
of me to not offer that kind of additional help to the people who were supporting us
in this business and everything else, you know, theyre the truth, I really give a * about
my students results, one on one is really though on me now, because of everything I
have going on, but ultimately I know it will be worth it, the people are coming on board,
they are awesome entrepreneurs, as you already know Ill be documenting every step of the
growth they have so when I open one on one on the future, I can leverage that asset,
and attract more people, put a video on this e-mail. See what Im saying, so. Anyways, thats
the lesson today, you know, so 15 K and now again, three years ago, I mean, I cant tell
you how honest this is, it just would be seem like the most impossible feat ever. If youre
watching this right now, and youre like it sure must be nice.

Shut the * up. I didnt
have anything, I didnt have a case study, I didnt have a skillset, I didnt have anything,
I was in the same exact situation I had negative. I had to make money to be considered a pro
cause I was in so much negative money so shut the * up right now, you know?. And if youre
blaming it on your support oh no one believes me, good! You should be comfortable in that,
no one is gonna ever * believe in you.

So it is what it is, you gotta believe in yourself
so dig deep, find it, in front of you, find ways to you know, offer them more value, for
you to make more money, and learn to do something that somebody else cant do. My name is Billy
Gene you just had Five Minutes ! Take action get results *!.

5 Minutes With Billy Gene 5 Facebook Marketing Sales Call Tips - Episode 25

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Billy Gene >> Hi everybody welcome to Five
Minutes With Billy Gene and Justin * Johnson! Justin >> In the building baby Billy Gene
>> So, today Justin is VP of business development here at Billy Gene is Marketing so he handles
a lot of calls from dealing with big corporations from dealing with clients and dealing with
students so right now we wanted to just switch things up as opposed to being in one spot
in the office I decided to kinda give you guys inside into each role in the company
so were going to start with Sales we gotta know how to sale, I dont give a * what kind
of business youre in, if you are an entrepreneur, then your job is to sell. Maybe youre selling
your team on the vision of where you want to take the company, maybe its selling the
customer, maybe is selling yourself on why youre making the sacrifices you are, regardless
you gotta have to sell some *. So we just want to give you some tips how to sell so
right now were gonna have a narrow focus on selling one to one on the phone. Listen, if
youre only collecting e-mails, and you hope to just automate your entire sales prospect,
shut up youre leaving money on the table, you should definitely using the phone.

So,
right now, Justin and I are gonna just go over some sales best practices for you, were
gonna teach you how to sell one on one with somebody on the phone, which is the best way
to close high tech-ed items, thats what were gonna do, five great steps, and get this * started
right now anything you want to say to the camera! Justin >> I just want to shout out
to all the students I help get in role. Whats up guys Billy Gene>> Double shout out to them,
whats up? So, Justin, when someones on the phone, step one, when you first get on the
phone with someone, when you call them, is to gauge awareness. So what does that exactly
mean? Can you elaborate on what it takes to really check out the scope of a potential
phone call? Justin >> So first you gotta see if they are available to talk, hey you got
some time to talk right now, or see if they are at lunch, they might be in a meeting,
Billy Gene >> Yeah, exactly. So if you start going on with your spill, you come up all
salesy and they are not even in a position to take the time to have a conversation, and
pull out their credit card, then you should abort mission! Abort! Titanic its going down!
Justin>> You have to see how much they actually know about our company also, so Billy Gene
>> Check their education level, are they even familiar with our brand or is it a really
cold, is it a really hot lead, now where are they at, thats a great point.

Justin >> So
then Ill ask them about their business, how they make money, learn a little bit about
them Billy Gene >> Because at the end of the day, if you start selling to somebody and
you dont understand what their needs are in particular, you may be wasting your time.
For example, if most of us go to a car lot right now, and someone pops open the hood
and they start to tell us about the engine and how fast and the rpms and all that *, when
all you really want is a good recline and a good air conditioner, and an FM1 and FM2,
well *, you may be spending yourself in circles, right? So you need to understand what Justin
says, investigate and find out Justin >> Know their pain points Billy Gene>> Know their
pain points, right? What challenges are they actually facing, Justin >> Why do they reach
out to us Billy Gene >> Why did they call in the first place? You became the for some...Why
the * did you call? Cause you obviously have a problem that you need to get solved. Justin
>> Exactly. What he said. Billy Gene>> Bam.

Next step, Justin >> lets see what else we
got on here Billy Gene >> I think we can even go into like objections, when someone tells
you, you know what Justin, I think its just too expensive, what are they really saying
to you? Justin >> If it is too expensive, first of all, I didnt do my job because they
are not really seeing the value in the product so, Billy Gene >> Exactly, the price exceeded
the value of what it was, and we always give the Ferrari example but, if I told someone
and they believe me right, lets assume there is 100% trust here, that I will sell them
a Ferrari, for 10 000 dollars, and everybody knows the real value of it, its 250 000 dollars,
Justin >> Youre gonna find that 10 000 dollars Billy Gene>> Youre gonna find that 10 000
dollars, friends, babysitters, rob a bank, youre gonna do whatever you have to do because
the value Justin >> You know youre gonna make so much more Billy Gene >> Exactly. You can
turn that take that 10 000 dollars Ferrari resell it for or just own a Ferrari for 10
000 dollars. Bam Justin >> Im selling mine, I dont know about you Billy Gene >> Im gonna
keep it. So, next! Justin >> Getting payment on the phone.

Billy Gene>> Getting payment
on the phone. I think this one is giganderous. Too many times will you Listen, Ill start
with this. Remember this, remember this, I.

Want you to flash it across the top and do
whatever we have to do. Buyers are liars, and Justin >> liars are buyers. Billy Gene
>> In other words, people who come on the phone and say look, I just want to talk, I
have some questions, there is no way Im gonna enroll today, *, those people enroll all the
time, and those people who come on the phone and theyre like Im ready to go, Im ready to
do this, they dont buy a lot of the time. Justin >>Save me some time, man.

Billy Gene>>
You hear it all the time. You need to essentially especially in the beginning of the conversation,
put up your blinders to whatever they are giving you. Dont get overly excited because
you think you got one and dont get under excited if you dont think you do. You bring them through
the same process again and again you dig into the pin points, and explain how this, you
know course in this case whatever is going to solve their problems.

Justin >> and 9 out
of 10 times when they say they are gonna call you back youll never ever ever gonna hear
from them Billy Gene >> They will be gone, right Justin>> Houdini is what we call those
people Billy Gene >> you got it. So we walk into this office and did you get Houdini,
cause can just disappear, and theyre not coming back. Now every blue moon, sometimes they
do. And in some cases well use a two-step approach when is that case Justin when do
we actually say were gonna have another call and we schedule another call Justin >> If
they havent seen our webinar, or if they hadnt seen 5 Minutes, they are not educated.

If
theyre not educated, we actually have to extend them an e-mail, all our product and them we
follow up on them, we set a the time, a firm date, hey if I dont hear back from you at
this time, what time can I call you Billy Gene>> thats a that little question is huge,
so ok Justin, I know you really want to talk, after you watch our training videos, and so
if I dont hear from you, at 3 oclock which is the time we have scheduled, what do you
want me to do? Justin >> Unless your payment comes through Billy Gene >> If I dont see
your payment, what do I do? What do you want me to do at that point? Listen if you dont
hear from me just keep calling. Now you got permission! Jason, you told me to keep calling.
So Im sorry I called you 12 times Im just doing what youve asked me to do, dammit. Justin
>> gonna give him the opportunity Billy Gene >> In addition, to that, something thats really
effective for us cause all the time people dont answer the phone, is, we use what instead
of phone Justin >> text messages. Its huge.

Hey its Justin, this is the time you told
me to call you, I know you dont recognize the number, I have a state number, so Its
me calling. And then call right back after that. Billy Gene >> And they answer? Justin
>> And then they answer Hey, whats going on? Billy Gene >> Where in the land and time of
people screening their phones, right? Even when I see some shit, I dont know the number,
even if I answer Im in a bad mood, hello, Justin >> I got a business phone, Billy Gene
>> How did you get this number? So, its very important to simply identify yourself. So
what is maybe helpful for you is whatever their lead page is that theyre coming through
whatever the traffic sources theyre coming through let them know hey Im gonna be calling
you from this number and maybe a cool picture of yourself, just to break that wall cause
nobody wants to talk to a * stranger.

So I. Think that was a lot of insight for a jam
packed episode of Five minutes Billy Gene anything more than that and Justins gonna
have to charge you for some * consulting so, yeah. You just had Five Minutes With Billy
Gene, and Justin Jake Johnson were out of here drops mike..

5 Facebook Marketing Hacks You Must Deploy in 2018AWasia 2017

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Okay guys, really happy to be here and
the thing that we want to focus on in the next 20 minutes are five, I think,
really amazing hacks that you can deploy today - actually, even before you leave
Bangkok. And these are hacks that you have to deploy in 2018. Before we take a
deep dive into the hacks that I'll be presenting in just a moment, I actually
started out as an affiliate marketer a few years ago and as we started to build
our team, and as we started to get exposure because of the actually quite
good job, we were doing - we eventually start to work with big brands like
Porsche, Kingston Technology, Boston Consulting and so we shifted our
fully model more to an agency model where we work on the performance
basis. You might think that running in the agency is sometimes, maybe a little
bit better, actually quite the opposite might be the case for three reasons.
Number one as an affiliate, you got to focus on like a certain vertical on five
offers, let's say that will make you money and you can abandon offers really
quickly that's something we cannot do, once we lump or decline, once we believe
in the product, we just have to make things work.

So we get to you, we have to
focus on a variety of different business models ranging from Legion to e-commerce
to branding with a performance background, not always easy.
Second of all, the funnels that we send traffic to are very often not optimised,
so actually we have to do all the heavy lifting with Facebook to sell products
and services and to generate high-quality leads and apart from that
you cannot afford policy violations on Facebook, I think there would be probably
the worst day in my life, if we would kill the business manager of Porsche
because we fucked up and because we were not careful so in other words, we
actually, and that's what I'm really happy about, we don't only have the
affiliate background but we in fact at the moment, we manage ad spends in 37
different niches, 37 different verticals, and the five hacks that I'll present to
you right now work. No matter what niche you're in, these are
literally the five hacks that we always deploy to get things to the next level.
So let's get started. Number one, audience building.When I'm looking at ad accounts
and very often other agencies that got hired they just completely fucked up, so
we take over the ad accounts, we have to do a better job. Thing is that's not a
big secret, you convert, customise to look like audience, however only a very few
marketers, very few marketers focus on the quality of the custom audience, the
quality of the seed audience.

It's not about quantity, it's about segmentation
and the quality of the seed audience that you're working with, and in case you
attended our first Facebook mastery live in Berlin, we were lucky to have the head
of performance marketing on Facebook on stage, Maria Claudio and she emphasised
the importance of seed audiences, which is just true. So this is not the beginners
conference, I won't tell you that you have to upload all your customer data
into Facebook, you have to be more granular and you can do that in three
ways. Number one focus on customer segments if you have the CPA funnel,
let's say a free plus shipping funnel in the ecomm space and then you've got an
up-sell, split test, uploading the customer lists that you've got meaning everyone
who purchased the free plus shipping offer and split tested against those
people who purchase the up-sell. You also took the upsell, it's a higher quality
audience because the card value is higher, apart from that if you've an
e-commerce store, upload your list of only customers with the really hard high,
card value of at least a hundred bucks for example, and split test Add to Cart
against buyers, especially in the early stage of campaign, once you haven't
gathered enough buying data Add to Cart tends to outperform, see the audience
that is composed off your buyers so really focus on premium audience
segments and be really granular apart from that if you have the e-comm story
and you let's say you're selling different beauty products and then there
is one product in the anti-aging niche you want to scale then take all the
customer data from all the Facebook users who purchase
the anti-aging cream, be super granular.

Even if that audience is way smaller
than your entire audience, still better because quality matters it's not the
quantity and most importantly, that's what only a handful of advertisers are
really doing. Test different time frames, if you have your customer data, break it
down see the audience of all customers who purchase in the last 7 days, 30
and 60 or 90 split test that against each other. Now big question is how do
you actually build a high quality seed audience, well there are two standard
ways of doing that is sort to warm up the pixel with the traffic and painting
before you switch to a conversion campaign or you use a feature that
Facebook has introduced. I think like six months ago,
so start right away with the conversion campaign but the algorithm is optimising
for it.

Link clicks first, until it gathered
enough data and then it's switching automatically to conversions but there
are two other ways of building up a high quality audience. Number one, take a video
that's relevant, that's at least two to three minutes long and select the
campaign objective video of you, go really broad if you're in the mass
market, meaning don't even specify the interest targeting, the only thing you
can specify is the age and the gender and if you're in a more niche market, you
can work with interest targeting to narrow the focus down a bit, so once you
go really broad, take and we actually covered that in the panel before, in case
you attended, 75 percent of all people who watched that video or at least 75
percent of this video, that's your seat audience, really powerful because video
views are super cheap, you're not wasting money, so that's the seed audience that
you can translate and you look like audience
apart from that Google Adwords, I know Google AdWords sucks, if you want to bid
on a keyword like loans, you can expect you can expect to pay up to
$44 a click but it's search traffic, meaning that the traffic is high quality,
so here's what you can do, Facebook hates Google but you can take Google Adwords
to create an initial seed audience and then you take that seed audience over to
Facebook and turn it into a look-alike audience,
so whenever you're not operating in mass markets and you're not really sure whether the interest targeting
capabilities that Facebook is offering or the behavioural targeting that you have access to, if that will not do a good job think about spending five
hundred to a thousand bucks in the Google AdWords campaign, actually pretty
easy to set up, gather initial data, turn it into look
like audience really powerful and that's a case study in the car supply niche, so
everything we've done to lower the acquisition costs to even think, yeah the
repay just one year or twelve for a a user ever for a customer, the only
thing we have done is split testing different target audiences, different
audience segments, different seed audiences that was the big secret and by
the way that's called traffic that wasn't retargeting campaign and the
course implying that was a product that cost about twenty euros, we got customers
for a year or twelve so it's pretty cheap second hack, Rockstar Creatives. Now, I just want to point out the most important elements of a creative that
performs well. Number one, be aware of keyword penalties there are certain
keywords Facebook hates.

They will not necessarily disapprove your ad because
you're using certain keywords but your CPMs will go up and you might raise a
flag. For example, if you use the word weight loss or credit or loan in you're,
either in your ad coffee or in the fan page, be really careful with the
fan page names that you are selecting that might trigger a keyword penalties
will be extremely careful if you run aggressive offers with the ad text you
select, even if the ad is compliant but just the fact that you're using certain
words Facebook doesn't like that, including call to action, I don't know how
many ads I'm seeing where there is no call to action. Really important, add an
additional hyperlink. Like, a link to the ad, you see exist an existing page
post idea when you create new ad sets or you create new campaigns because the
social proof will not get lost and please do not underestimate the value of
the first comment, people don't only read your ad they also read the comment and
the first comment is really negative then you will see a lower conversion
rate than if the first or the first two comments are positive where someone says,
hey great product, I got it on time, great great purchase I would gladly
buy again, three things that I wanted to show you super easy to implement, at the
end of the video, a call to action which is sort of static, pointing at the call
to action within the video increases your CTR by a lot, then that's what we're
seeing over and over again in our new city but it's also very, very easy to
deploy if you have the video, have sort of a headline so above and underneath
the video and the third thing, I mentioned that you should have a
call-to-action in the hyperlink, what you can do is have two - as you can see right here, or maybe even three call to actions that are identical, so don't change the
ad text, you don't change the link underneath each other, we tested it and
increase the CTR, something I can only encourage you to do is not to use link
shorteners for two reasons, number one they increase your load times and number
two, Facebook doesn't like them, so if you use link shorteners and they operate on
the redirect basis, that can raise your CPMs but have two to three call to
actions huge CTR booster number three common demonetisation, well I think it's
not a big secret that we should monitor the comments we're getting, especially if
you're running aggressive offers on Facebook, if you have two negative
comments the ad stops converting, once you remove them, you see the conversion
rate going up again but apart from monitoring comments, demonetisation is also
really important so in case you start to branch out you're not an affiliate
anymore or you are an affiliate and you want to build a lasting
relationship with the advertiser because you're not advertising through a CPM
Network but you're working with the advertiser directly, or you have your own
e-commerce store and you really care about building up a brand, they're really
focus on providing amazing customer service, demonstrate that customer
service in your ads, answer comments, I.

Think the majority of you probably don't
have to do that, you can monetise more aggressively and you measured it, the
only thing we did is having two to three variations of
the same ad text with the link and a call-to-action to the offer, to the
product we're selling or to the lead gen form and you will be
surprised how many people buy from the links that are posted underneath the
comments and also you will be surprised how much higher the conversion rate is,
it's incredible, so if you're if you run your offers more aggressively
have that, like literally post the link to the offer underneath each and every
comment and apart from that so you're talking about monetising the traffic
you're getting already, on your fan page especially if you're running PPE
campaigns, you can include the time, you can include a call to action button on
your Timeline cover, cool thing about that is that people check out your fan
page and what we do very often on our fan pages, we have we have an arrow
pointing at the call-to-action button is saying something like 60% discount and
then we're not sending people straight to the VSL because that might be a
little bit shady, Facebook reviews the landing page or the at the fan page, we
have a link to an independent review product review, where we also
focus on some of the drawbacks and you also will not believe how many people
are just buying because they see your ad then they are okay, I never heard of
these guys before, they check out your fan page and then they see that error if
they click on it they see oh great 60% discount, maybe I should get it then they
see the product review it focuses on some of the drawbacks and then they buy
huge thing, talking about comment monetisation, comment management, don't use
the delete button if you want to get rid of a comment, then use the hide button
unless a customer is saying something like, I ordered your product and this was by
far the worst purchase decision in my life, I'd rather die than buying from you
ever again, if that's the case hide the comment, okay. If not, if it's tolerable,
respond to the comment for a number of reasons, number one, this will prevent
other users from making a similar like a similar remark, right there are
people who are like, oh this ad is really fucked up I hate this product and then
they see oh there was Steve, who already said what I'm what I
wanted to say and they they said like okay fine, I don't have to to make
another comment on that. Number two, if your ad goes through a review from
Facebook and they see that you respond to comments, you don't look like an
affiliate, there's a higher chance that you're getting your ad account back or
that your ad account will not get shut down and you also appear to the Facebook
user as your real company.  Number three your relevant score will go up because
as user interaction happens on your ad then that's a positive signal and that
translates into a high relevance port and that leads to a lower CPM, lower CPCs,
lower acquisition costs, so please look over your comments every day and get the
VA to do that, that is super cheap, nothing you should be doing something
that's super easy to outsource, you can also use tools we use Agora pulse not
cheap, but it makes everything so much easier so please monetise your comments,
it's super easy, you're already getting the exposure and number two, manage the
comments, your comments the right way hide them and respond to the comments
that we have to respond to, number four increase the relevant scoring, what's
relevant score well, the algorithm uses the relevant score to determine how
Facebook delivers your ads, it's calculated based on the positive and a
negative feedback your ad is receiving so the more positive feedback you have,
the higher relevant relevant score is that leads to more and to cheaper
impressions and to better impressions and it has a huge impact on your CV apps
so the big question is, how do you get a high relevant score as I mentioned
before it's not only about the CTR, it's also about the user engagement, so do
people like comment and share your ad, here's what you can do, you can combine
the conversion campaign with a page post engagement campaign, so you're actually
setting up two separate campaigns at the same time both sending traffic to the
same page post ID and the way we handled things is that we get started with the
PPE on the ads for so sending setting of a page post
campaign to a conversion at that level, with about forty five US dollars a day
and then we monitor the relevant score so once we see the relevant score
dropping we even bump up the budget but we also monitor the PBE campaign because
as you might know depending on the campaign objective Facebook is reaching
out to different users with the conversion campaign, Facebook is reaching
out to the converters, where they know based on the use user history those are
the people who convert, and with the with a PPD campaign Facebook is rather
reaching out to the engagers people who like comment and share ads but they're
also buyers hidden within that audience segment, so there's a really good chance
especially in the ecomm space, when you launch ads that and that that have the
potential to go viral that you will get cheaper conversions from UPP campaign so,
it's not only a measure to keep your relevance horsetail order to increase
the relevance core it's also great to acquire customers to generate leads to
generate sales cheaper so don't turn off your PPC campaign monitor, it
watch it closely and if you see it converts scale the PBE campaign with the
audience with the campaign scaling scaling techniques that are probably
familiar to you, really great hack, and by the way monitor
your X-out rate so we're checking our we're checking our page posts every day
in the launch phase if you have an X out, meaning someone wants to hide your ad or
someone reports the ad as spam within the first five hundred to a thousand
impressions that's a really bad signal, so if that's the case if you take your
page post ID, it's better to delete the page post ID to delete the advert to
re-upload it, so you have a fresh start and apart from that as you scale always
monitor your negative feedback something that we know that a rep told us if the
negative and to positive feedback ratio is out of balance
first of all your CPMs will go out then you will raise the flag and then your ad
account you're ad and your fan page through manual review, at the end of the
day you might lose everything that's one of the metrics why black hat, got for
example hard and harder because Facebook tightened the rules with regard to the
ratio of negative to positive feedback, you need less negative feedback nowadays
than before to raise a flag so again Facebook doesn't shut down your ad
account automatically first you CPMs go up and then at the end of the day we'll
go through a manual review and then you might lose your ad account so please you
don't want to lose your fan page or ad account or your your business manager
because you didn't have five minutes a day to check your page post ID, please do
that if you're getting too many, if you're getting too much negative
feedback, it's better to pass the ad or to reduce the budget than to scale even
further moreover mobile GIF overlay, that's
probably the easiest hack from all that is something that will increase your
revenue more or less instantly here's what we did,
we're seeing a mobile landing page and all we did is to add a GIF overlay and
that's exactly what you're seeing here right, it's super simple an increase or
play rate by on average twenty percent we tested it unlike dozens on different
landing pages and it works always so really if you want to deploy something
that's super easy and I assume you're all you're working with Landers and
editorials reach out to your developer find someone on app work to do that you
can even split test the different the different call to actions on your mobile
lender huge thing, almost the one that's doing that but I can only highly
encourage you to take care of it, so we had five hacks make sure to deploy them
today they really work case you've get any questions and you think wasn't clear,
make sure to reach out other than that, thank you so much for your attention and
I'll see you later for drinks..