6 Facebook Ad Tips for Aliexpress Dropshipping Stores (w Fred Lam)

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Sarah: Hey, guys. In this video, I'm gonna give you six tips
for advertising on Facebook when promoting your AliExpress dropshipping store. These tips are gonna help you increase your
sales, your engagement, and your conversion rates, and they're gonna help you make more
money. And I have a special guest with me on this
video today, my personal friend, Fred Lam.

He is an expert at creating profitable Facebook
advertising campaigns for AliExpress dropshipping stores. He's made millions of dollars with his dropshipping
stores and he also spends thousands of dollars a day on his Facebook advertising campaigns. So I'm really glad to have someone with so
much expertise with me on this video today. And Fred has actually been on our channel
before, in our video, "10 Tips for Selling Online and Dropshipping" and I'll have a link
to that video in the description below.

All right, let's jump straight into it. Tip number one, spy on your competitor's ads
for free using the search bar. When it comes to online marketing, one of
the easiest ways to see what works is looking at what is working for your competitors. After all, if they have found a product that
is profitable, then obviously, if that product is promoted right, it can make money.

And if they have an ad that they are continuously
running, then there is a really good chance that that ad is earning them money, which
means that there are a lot of lessons that you can learn from it. Now, there are paid tools to help you spy
on your competitors and these are awesome but if you're just starting out and your budget
is low, you can do it for free. Let me switch over to my computer and show
you exactly how to do this. All right.

All you've got to do is come to Facebook and
type something like this in, making sure that you use the quotation marks like I am. You can replace free shipping with some other
type of pitch like 50% off and replace coffee cups with whatever your niche is. Then, click "Search." As you can see, we've been given a list of
posts that include this text. I'm just going to click on this one, this
cat face cup.

So this here is an ad that has clearly had
a fair amount of money spent on it and fondly enough, if you're a regular from this channel,
you may actually recognize this item from my other videos. Now, this post has received a lot of likes,
comments, and shares so it's very clear that a fair amount of money was spent when advertising
this post. And keep in mind, just because a lot of money
was spent on this ad doesn't mean that there was necessarily a good ROI. The person may not be very good at running
ads or they may have just spent frivolously thinking that they were eventually going to
make it up.

The truth is, you never quite know. Interestingly enough, I checked what they
were charging for it. Their price was a cool $29 and if we go to
AliExpress, you can see it's only selling for roughly $6.50 Once you take into account
ePacket for shipping. All right, let's switch over to Fred so he
can give you our next tip.

Fred: Hey, Fred Lam here. Now, for tip number two, on what you gotta
do when it comes to advertising on Facebook with AliExpress dropshipping is choosing the
right objective. Now, on Facebook, there's a total of 11 different
objectives for you to choose from. There are a lot of rumors that you gotta use
pulse engagement, website click, but I gotta tell you, throw that all away and the only
objective that you need when you're advertising an AliExpress product on Facebook is simply
website conversion.

Now, let me take a step even further. Not just a typical website conversion, you
need to specifically choose a product conversion. Now, for any of you that want exponential
results, don't just go with the purchase pixel. The best result is actually choose product-based
conversion.

So, let's say that you are selling a bracelet,
okay. When you're selling a bracelet, make sure
that you go ahead and create a specific product conversion based on that bracelet. You want Facebook to actually find people
that will most likely buy that bracelet. So you want to create that conversion inside
your Facebook account.

So simply ignore all the objective. Make sure you actually install your pixel
and make sure that when you set up your ad, choose website conversion and choose purchase,
all right? So that's it for tip number two. Sarah: Tip number three, the higher your ad
budget, the better the buyers that you target. This is actually a tip that I learned from
Fred while I was taking his Zero Up coaching program and yes, I still do take training
programs.

I'm constantly looking to upskill myself. So something that Facebook doesn't really
advertise or tell you is that the more money that you spend on your ad campaign, the better
the buyers that you target. Now, this sounds really cynical but trust
me when I say that Facebook isn't doing this to squeeze more money out of you. They're actually doing this to help you.

You see, not all Facebook users are equal. There are some people like me who are more
active. They go on daily, they engage more, and they
buy things. But not everybody is like that.

It's a bit of a clich but think about people
who have grandparents that are on Facebook. These users tend to go on less, they have
a smaller amount of friends, they engage less, and they're less likely to buy things because
they didn't grow up with the internet in the same way that the millennial generation did. Now, I know that that's not always the case. I'm sure that there are plenty of savvy grandmothers
and grandfathers that are watching this video so please don't be offended by that.

Now obviously, there is a sliding scale, right? You've got people like me on one extreme and
then you've got the grandmothers and the grandfathers that are not tech-savvy on the other. Well, because of the fact that I am more likely
to engage and respond to your ad, it costs a lot more money to have your ad put against
me because obviously, Facebook charges more for users like me. So when you start out with your $2 or your
$3 or your $5 a day ad budget, you're probably gonna be targeting people that are in the
lower third of that sliding scale. And it's not to punish you.

It's to help you not go over your daily budget. And then once you scale and you scale to about
$40 to $200 a day in your advertising budget, well, then you start to hit the people that
are in the middle third of that scale. And then once you start going over that $200
a day ad budget, well, then you're suddenly gonna be hitting people in the upper third
of that sliding scale and your cpm is going to greatly increase as well. Ultimately, through testing, you're gonna
find what Fred calls "the sweet spot." It's the ad budget that targets the right
group of users to maximize your profits.

All right, let's switch over to Fred so he
can give you our next tip. Fred: Don't get penalized with audience overlap. So what that means...Everyone will be like,
"What the heck is Fred talking about?" Well, here's one thing. When you're advertising a product, let's say
you're advertising a cat necklace and you're going after the cat market.

Now, if you actually have another asset that
is advertising to the cat market at the same time, you are gonna have two ads competing
against yourself so that's what's called audience overlap. You are basically advertising on Facebook
with two of your same audiences overlapping each other within your account. And when that happens, what's gonna happen
is that Facebook will penalize you and your cpm will go right up the roof and basically,
it will be very, very hard for you to actually make profit from selling AliExpress product. So what you gotta do, make sure you use exclusions,
okay.

So when you're setting up an ad, you can actually
click on the button "Exclude" and exclude any interests that already have active ads
running in your account. By doing so, you are basically eliminating
and actually reducing your risk of getting audience overlap and the more audience overlap
you have, listen, you will pay a fortune and you will get penalized by Facebook for doing
that. So make sure, okay, you don't advertise different
products to the same target audience. Make sure you actually exclude those audience
in your Facebook ads.

Sarah: Tip number five, be aware of "forced
likes," otherwise known as "likes by association." So let's say that you start an AliExpress
dropshipping store about coffee like I did in my Shopify tutorial. Well, you've created it and now you want to
run ads for your products. So you head over to Facebook, create your
ad, go to the targeting section, and type in the keyword coffee. Well, here is the thing.

That phrase coffee is a very broad phrase
and it includes hundreds of millions of people, many of which will not actually like coffee. It seems crazy, right? I mean, why would Facebook include people
in their targeting for the word coffee if they don't even like coffee? Well, it's because of the fact that it's a
broad phrase and it's very easy to get included into it if you end up doing what is called
forced likes or likes by association. You see, on Facebook, we often end up interacting
with content that we don't really care about because our friends are posting about it. So let's say a good friend of yours posts
a picture of them in a caf holding a cup of coffee and they say, "Having a great day.

Relaxing with my favorite cup of coffee." Now, you may hate coffee but you like your
friend and so you click like on their photo or maybe even you click heart. Well, now you've sent the signal to Facebook
that connects you to the word coffee and that there is called a forced like or a like by
association and they are rampant on Facebook. So it's important then when you're doing your
targeting to include precise keywords. Now, one way to do this is to look for long
tail keywords.

Another way is to look for keywords that are
all in lowercase, then you know that that is a very targeted phrase. All right, let's switch over to Fred so he
can give you our next tip. Fred: Let data tell you the story. I just can't stress the importance of letting
data tell you if the product is selling or not.

Now, by default, inside your Facebook reporting,
there are a lot of metrics that you can actually look at and by default, the ones that Facebook
shares with you are actually incorrect. What you gotta do is you gotta make sure you
customize your column and have four of these information. Number one is your cost per purchase. Number two is your cost per click link.

Number three is your ctr link and number four
is basically your cpm. Now, here's how these numbers play a major
role in your ads. Number one, you wanna find out if you're actually
making profit or how much does it cost you in order for you to actually acquire a new
customer. So that's why you wanna look at the cost per
purchase.

You gotta make sure, okay, that your net profit
from the product, so less shipping, less cost of goods, is that it is higher than your cost
per purchase on Facebook. If it is, then congratulations, you're gonna
make of a heck of a lot of money, all right. Now number two, sometimes when you're running
the ads, you may just basically not have enough data to actually get a purchase. So what I would do is I would look at the
second piece of element which is the ctr link.

Now, inside Facebook, there's something called
the ctr all and the ctr link. The ctr all is something that you wanna ignore
because Facebook actually combines all the like, share, comment to actually factor in
that click through rate all. What you wanted to do is specifically look
at ctr link. Now, when you're looking at that data, you
gotta make sure that your ctr is above 1.5%.

That is the average that you want it to hit. If it is lower than 1.5%, Just pause the ad,
all right? Now, number three is your cost per click link. So again, you gotta make sure you look at
the cost per click link. Now, in the cost per click link, this is a
great indicator.

If you cannot get your cpc link under a dollar,
I have to say, it's very hard for you to actually turn it into profit because you need a very,
very high conversion rate in order for you to actually profit from that product. So what you gotta do is you gotta aim the
cpc as low as possible, under a buck, and your cpc is actually affected by your click
through rate so that means that your ad really plays a major role in this. Now, the last thing is the cpm. Now, again, Facebook is actually an auction-based
marketplace so what it means is that the more advertisers that are bidding at the same keyword
as you are, the cpm drives up and that magic number to actually be at is less than $15.

If you can get less than $15 cpm, chances
are it's easier for you to actually make a profit with your AliExpress product. Now, with these four indicators, one of the
most important things is let these data tell you the story. I see a lot of people too attached to their
products and they say, "I gotta make this work. I gotta make this work." But ultimately, that product may not just
sell.

So what you gotta do, you just pause the ad,
find a new product, and keep rinse and repeating, all right? So that's it for all the tips. Thank you, Sarah, for actually having me on
here to share all of these with you guys. Sarah: Thanks for watching this video. If you liked it, I'd appreciate it if you
gave us a thumbs up and subscribed to us here at Wholesale Ted for more great videos about
making money selling online.

Fred also has an excellent YouTube channel
where he's regularly sharing tips about how to make money with Facebook ads and I'll have
a link to that channel in the description below. And if you would like to learn more about
starting your own online business, then you should be sure to download our free eBook,
"How to Make $10,000 a Month Online with Dropshipping." You'll find a link on how to download this
incredible, life-changing eBook in the video description below..

5 Minutes With Billy Gene Using a Facebook Marketing Webinar To Grow Your Business - Episode 9

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Billy Gene >>
Hello everybody and welcome to Five minutes with Billy Gene, episode 9. And today Im gonna
teach you about how and why you should be selling shit/your product or service - I dont
meant it in an offensive way via Webinars. So right now, Im actually exhausted and this
episode is going to be short, to the point but with a ton of value. And I just came of
a Webinar right now, so thats why its fresh and in my head.

So, let me explain to you
why you - absolutely in almost any industry that you can be in - should be selling with
Webinar. So right now Im gonna break down some very
simple math to you, Im not the math guy, Im really bad at it, I use a lot of calculators
and got smart people around me; but nonetheless, I think youll get my example. So right now,
especially the people in the service industry or the teaching industry, if youre making
your sales One on One, right! Meaning you need to call somebody on the phone, say: Hey
Mr. Smith or Hey Mrs.

Smith, would you like to buy my product? Youre not leveraging your
time or respecting your time in the right way. For example, lets hypothetically say
youre selling a service thats a 1000 dollars, and to sell that service you need to be on
the phone with that costumer and really go through the process for 30 minutes, maybe
an hour, OK! If youre working an 8 hour day and each of your sales is taking an hour to
do, at best, on your best day, not including holidays and the other shit that gets in the
way, you can make a total of 8 grand, right! Now a lot of you are like shit if I can make
8 grand a day, Im great. Ok, so lets minimize that number, lets just say your product is
100 bucks and you make 800 bucks. Thats where youre capped at; and at the end of the day,
youre trading time for dollars, thats what youre limited to, thats what youre stuck to;
and every time you wanna make money, that means you need to get on the phone and go
through the process over and over again.

But when you get sick, when you wanna go on vacation
or do anything else, youre screwed because you lose a thousand dollars an hour or whatever
that is. So let me tell you why Webinars solves that
problem and allows you to sell to a group of people as opposed to One on One. So instead
of having one person on the phone, you can talk to thousands simultaneously, right! So,
I was able to present one of my courses, right! Clicks Into Customers, January 5th, Enroll
Now! To a group of entrepreneurs simultaneously as opposed to One on One. As a result of that,
I think we had about 2500 people register, 1000 show up live, so some people couldnt
even make it.

I was able to make sales. Listen to this, it was a price point of 997 dollars.
Within the first 60 minutes I believe, we already made 29 sales; within the first 60
minutes, we already made 29 sales. Within the first 60 minutes I hate to repeat it but
I want you to think about that and I want you to think about your business, right! I
just quadrupled your output in days, in one hour; thats how long my presentation was,
in one hour. Thats why you need to be selling with Webinars, right! Not to mention how you
can leverage Webinars, now that Ive done it and made my presentation, its recorded.

So
now I can send out the replay to other people which takes zero of my time, I just got to
set an email in my [unrecognizable word] respond and it goes out to everybody. And now Im making
sales in my sleep, you cant record your One on One calls like that and send it to the
next costumer, can you? Or maybe you can. But you see what Im saying, Webinars is that
ultimate tool that allows you to really scale your business, right! And allows you to maximize
your time so you can actually do shit, thats what you want to do.
So I will leave you with this, if youre like Damn Billy, I really agree, I just dont know
how the hell to do a Webinar. Well guess what, Uncle Bills got a course coming in January
and if youre interested, in this video or on this [Lead] Page, well have a link; and
just put in your name, email and phone number and when it comes time to start like actually
promoting that course, well be sure to give you a notification and well be sending out
a lot of training videos specifically on the subject.

So, sorry, not a lot of jokes, but
in some realness like its mindblowing, right! Again, a couple of years ago, I was at my
moms house, and now 29K in fucking an hour, its ridiculous, what a blessing, right! But
its not something that makes me Im not unique, Im not special, I just happened to do this
process. I dont care if you do makeup tutorials on Youtube. Imagine inviting people to a free
Webinar, show them how to do their makeup and pitching them something at the end Hey,
by the way girl, if you want to buy my free course, you can buy it here, click here. Ok,
thats makeup, youre note even in the same industry as me.

I wrote some here, a photographer.
Lets say youre a photographer and youve got a lot of skills and honest credibility, invite
people, tell them Ill teach you how to make a business out of photography, make them an
offer at the end of the Webinar, right! Thats it. Youre dealing with first time home buyers,
invite them, educate them, ask them if they want to know the process of a loan, whatever
the fuck you wanna do. My point is, if youre not using Webinars, youre leaving money on
the table, knock that shit off, put your information there; Ill send you more. Im out, youve just
had Five minutes with Billy Gene.

Dueces..

5 Minutes With Billy Gene How To Get Facebook Marketing Clients - Episode 5

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Billy Gene >>
Hello everybody and welcome to Five minutes with Billy Gene, episode 5. Youre here with
Billy Gene and Reena. [Sound wasnt as good but when you do the sound effects; make mine
louder than her so]. So, today were gonna talk about something that you all wonder about
and its the very simple concept of what you should be charging your clients, what you
should be charging your clients.

And today, I am going to clarify it for you, Im gonna
make it very very very simple and Reena is going to paint the picture for you of why
that makes sense. So, let me make that make sense. You can charge people based on the
value that you deliver, you can charge people based on the value that you deliver. In other
words, if youre offering a service that helps businesses grow and you say: Hey, I wanna
charge you 5000 dollars a month but as a result from working with you, they only make 3000
dollars a month.

Then youre over charging my friend, youre over charging my friend.
And then if youre sitting there like: Oh my Gosh Billy, I dont really know what kind of
results my campaign yields so I dont know what to price and you dont know enough about
your business or service and you need to take a step back. Maybe just developing some case
studies and finding out what you do is actually monetary worth. Because at the end of the
day every business owner just wants to make more money, and if you cant show that then
you are Fucked. [Zoom in right here, I wanna say it again If you cant clearly show your
business how youll make them more money, then you are 1, 2, 3, Fucked].
So, here is the reality of this situation, its that people place value based on the experience
that they get.

I will show you an example, Reena, whats the most youve ever spent on
a concert ticket? Reena >>
If were talking about festivals, about Billy Gene >>
All that Coachella shit, Outside Lands or whatever the hell she goes to
Reena >> About 350
Billy Gene >> Three Hundred and Fifty Dollars for a ticket.
For me, Ill watch a video on Youtube and Im good, right? But for her, it makes sense.
Tell me why, whats worth 350 dollars for you? Reena >>
Eh Three day event, a bunch of bands I really like to see that I would pay individually
for way more than that, so Billy Gene >>
So, you basically saw the value Reena >>
It was a Bundle Billy Gene >>
It was a Bundle, they got you a Bundle deal so it makes sense. So, you would pay that
price alone to see one of them and you got to see all of them together, so it was
Reena >> Something like that.
Billy Gene >> Close enough. So, my question to you is, how
many years have you been to this event? Reena >>
Five. Billy Gene >>
So, shes been five times and paid 350 dollars every time.

So the company has brought in
1500 dollars for her and shes a five year customer, #Loyalty. My friends, thats how
you create recurring revenue in your business, you deliver and experience that someone wants
more, over again and again and again. So, these lightning in a bottle Coachella people
got Reena, they got her hooked, they figured her out, they delivered value to her, right?
So, [weve got our notes here] now objections, right? So a lot of times, you guys will talk
to the client and youll say: You know Sir you have a good conversation, they really
like you and then you mention your price Ok, my services are Sometimes, when I first started,
sometimes I would charge like 300 bucks and people are like: Nah, thats too expensive
and I knew they could afford it. So, lets just say youre charging 500 dollars a month
for your services, just 500 bucks, right? And you get the response and they go: You
know, I really like you and I think it is, but I just really cant afford it right now.
How much of that just kills you; you spent 3 days, maybe 3 months chasing down a client
and they just look you in the eye and say they cant afford it.

So you know what they
are really saying to you? What theyre really saying is: its just not worth it and I dont
really believe that its going to work. Let me show you an example, Reena, If I was going
to sell you a Ferrari right now for 20.000 Dollars, right? And lets assume that you only
had 100 dollars in your checking and savings account combined, but I was gonna sell you
a Ferrari for 20.000 Dollars. What would you do to buy that Ferrari?
Reena >> Is it a new Ferrari?
Billy Gene >> Its a brand new Ferrari with all the bells
and whistles, the rims, the tinted windows, [unrecognizable word] and all the shit, LoJack.
Reena >> I would grab your phone and Venmo myself.
I would create a GoFundMe account. Billy Gene >>
GoFundMe account, Id have the opportunity to buy thats a really good idea.
Reena >> I would get my boyfriend to sell his sperm.
Billy Gene >> See! Creative, but here is the thing Anything
else you would do? Or anything you wouldnt do? Is there anything you wouldnt do?
Reena >> Not if it would get me 20.000 Dollars.
Billy Gene >> So, here is the thing, even though Reena in
this example has 100 dollars in her checking and savings account, because she understands
the value of that Ferrari so far supersedes 20.000 Dollars that she can freaking resell
it and make a couple hundred grand.

She can just own it and have a 20.000 Dollars Ferrari
and just enjoy it. But my point is, shes willing to sell her boyfriends sperm to get a Ferrari,
shes willing to steal my phone and Venmo herself money to get the Ferrari right now because
the value is clear. And she also has confidence in the product, Ferrari has been around forever,
everyone knows what a Ferrari is, she trusts that this is obviously a good deal. So what
your client really is saying to you is: Hey, Im not gonna buy your shit because youre not
a motherfucker Ferrari.

So, here is what well leave you with today,
when youre approaching a client, you need to clearly understand and be realistic about
the value you deliver, and if youre sitting there right now like: Well, you know, I know
I deliver little value because a lot of people will see the advertisements that I create,
and It has a good brand effect in the long term. If you have to tell yourself all these
lies and like rationalize your price, youre not worth what you charge, and you now the
only way to overcome that is to acquire a new skill set, be able to do something that
somebody else cant; that then makes yourself worth that money. #Doctors, #Attorneys, they
can charge a shitload because I cant defend myself, I cant give myself open heart surgery;
so they can charge accordingly because there is only a handful of people in the world who
can do that. So, if your skill set consists of a bunch of shit that everybody else can
do, then youre gonna have a hard time charging higher prices and getting paid what you wanna
be paid.

Wooow! Youve just had Five minutes with Billy Gene and Reena..