How to Use Facebook for Recruiting in Network Marketing - Social Media Strategies

Image source: https://us.accion.org/wp-content/uploads/2015/02/New-Google-Plus-icon-500x500.png

Hey my name is Drew Berman from DrewBerman.Com,
and I help network marketers go from hobby income to professional income. You want to
know how to recruit more, and more efficiently, on Facebook for your marketing business? Come
right back and I'm going to give you a couple strategies that will help you. Hi my name is Drew Berman, welcome back, I
am the author of You Online, You Offline: How to Make a Fortune in Network Marketing.
I teach people online, and offline, strategies. Today we're going to talk about Facebook,
the Facebook, that's what it was originally called.

Here's a couple tips that will help
you with your network marketing company, and with your MLM, and your home based business.
How to recruit more reps on Facebook. One, change your profile picture to something
professional. If you can't get a professional headshot, at least take a still photo, with
your iPhone or something. It's just you, no drinks, no people, no babies, certainly no
company logo, and just make your Facebook profile professional.

The profile is the one
with the picture. Then there's the big picture, I think that's your homepage. Make sure that's
something that's an alignment with the message and your brand. Maybe it's a landscape, maybe
it's a famous quote, maybe it's a lifestyle picture.

Once you have your picture set up,
your profile and your landscape, I'm going to recommend changing it every once in a while.
When you change it, what happens is it shows up on your wall, and in other people's newsfeed.
If you change it properly, so you upgrade it. Let's say you upgrade it every 3 to 6
months, oftentimes what is going to happen is people are going to like your picture. That's going to create activity, that's going
to create movement, and if you do it properly, if you upgrade to a better picture or ... For
me, I like landscapes, so I would go from a ...

Like I was in a contest to win that
trip to the French Riviera, so I had the French Riviera on there. Then I change it to a beach
profile. When you change it to something cool, people are going to react, and that will stir
the pot a little bit. Second strategy, when you get likes and comments.
Now, how often do you get likes and comments? If you're not getting them often enough try
Google.

Google best Facebook quotes for 2000 ... " Whatever year, or the year before, or
the year before. Funniest Facebook quotes for 2011, 2009, 2013, and you're going to
get a ton of stuff, okay? That's how you'll get more interaction. Post stuff not about
your business.

If you have to post about your business follow this formula, 10/4/1. That
means for every 10 posts, something inspirational, motivational, funny, uplifting, people don't
come to Facebook to buy. They come to connect, they come to see what their friends are doing.
Ten should be nothing about business at all. Four could be subtle about business, maybe
lifestyle, or the benefits of your business.

Maybe 1 can be a call to action to your business.
That's strategy number 2. Strategy number 3, when you get likes and
comments. This is like leads falling into your lap. Figure out a way to get more likes
and comments.

Facebook loves baby pictures, loves pets, specifically cats and horses,
not sure why, and uplifting, and humor. As you start to get likes and comments here's
your door to open up relationships. Prospecting and recruiting is no different on Facebook
than it is one to one. We're not about sell, sell, sell, we're not about buy my product
because you need it.

You wouldn't do that at a party, don't do it on Facebook. What
you can do is you can send everyone a PM, private message, that says, "Thanks for liking
my post." You can use this exact sentence, "Thanks for liking my post. What are you up
to? Thanks for commenting on my picture, what's new and good with you?" This is going to open
up dialogue and discussion. There are some concepts on how to recruit
more on Facebook.

One, have a professional picture, and professional landscape. Two,
change it, upgrade it every 3 to 6 months. Three, follow the 10/4/1 formula around business.
Ten inspirational, motivational, happy, fun, tips, content, teach. Four, subtle references
to the benefits of your product or service.

Not the features, the benefits, because everyone
listens to the same radio station. It's WIIFM, what's in it for me? When you start the 4
posts, it should be like, "My product does this, my product does this, you should buy
it." It should be like, "Check out this success story because they were using this type of
system." No mention of name, no mention of product. Oftentimes you can do maybe a before
and after picture, or you can do a success story, or you can reference the type of product,
or service, that created a benefit. Once, mention a call to action.

Those are a couple Facebook tips to help you
recruit more reps on Facebook. Now, when someone likes or comments on one of your posts it's
kind of like giving a virtual high five. A. Way to give a virtual high five back, like
some of their posts.

Comment on their posts, and then create a dialogue. Then through questions
you're going to learn how to recruit more. What's new? What are you up to? What do you
do professionally? What do you like about it? What don't you like about it? What would
you change? Just a shot in the dark are you open to other opportunities? See there's a
little 8 question segway into going from contact and contact and relationship, to opening the
door. You follow these subtle tips you will recruit more reps on Facebook.

I'm going to give you 1 last strategy. This
one is a dozy. It's called the birthday strategy. It happens every single day of the year.

Everyday
of the year you get a note, from Facebook, on whose birthday it is. Everyone on the planet
leaves them a birthday message on their wall. That's one level. The next level is, send
them a PM.

The next level is send them an email. The advanced level, text them or call
them on their birthday. On your birthday you're going to get a ton of messages on your wall,
so you just like and comment, and say, "Thanks for the birthday wishes, what are you up to?"
Start the dialogue. We can go into a whole Facebook training.
For more tips like this go to DrewBerman.Com.

Make sure you enter in your contact info there,
so that we can send you a free training on prospecting recruiting. Subscribe to this
YouTube channel, because we often times give trainings like this, where we'll have interviews
with experts, and networking marketing tips, because we help you go from hobby income to
professional income. That's all for now, we'll see you next time at DrewBerman.Com. Make
sure you subscribe to the channel here, have a great day everyone.

Bye for now..

How to Integrate Facebook Lead Ads with Marketing Automation

Image source: https://c1.sfdcstatic.com/content/dam/blogs/us/thumbnails/advertising-studio-from-salesforce-now-with-direct-lead-automation-from-facebook-to-sales-cloud/facebookcrmads.png

Hello everyone, welcome to another episode of Nick's Ad Chat. We are talking all things PPC. Last episode, I was showing you guys a little bit about how Facebook lead ads worked and how to set up your very first lead ad campaign. So today, I'm going to show you what you can actually do when you start actually getting those leads in and how to integrate it with HubSpot.

So let's hop onto business manager and take a look at how everything works. So self-explanatory, once they fill out that lead or once they fill out your lead ad form, where does their information go? First off, everything is stored on Facebook, so once you go to your campaign that you just created, this is the one that we made. And once people do start filling out your form, an option is going to appear here. I'll show you one of the other ones that we've done.

An option is going to appear right there. Once you go into the individual ads where you can download your leads. So you click that, select the date range and you can download them. It just pulls a nice quick CSV file right onto your computer.

Now like I mentioned, this is a very manual process if you want things to be automated you have to set up something external to make sure that once that lead ad form is filled out. They are sent that automated email. Obviously, it's not ideal if you're pulling this information every time someone fills out your form. So to do that, I've chosen to set up an integration between HubSpot, which is where we do most of our automation.

If you're using HubSpot, this will be very useful. If not, I think it'll still be very useful to show you the process that you can go through to set it up, so the first thing you have to do if you're using HubSpot is go into your portal and create a list, a static list. I've already created it here. Don't give it any criteria.

Make sure it's not a smart list. It's just a empty list and you can call it whatever you want. I'm calling it a test lead ad list and just let it sit there. And then you're gonna go into zapier.

Zapier is just one option of integration software, I think it's very useful is I think they have over 200 connected programs that you can use. If you want to set it up the way that I'm setting it up now, you are gonna have to pay for it. We managed to get in our RCM managed to get in before they started charging for their plans since we're going to be setting up two-step integration. You do have to pay for it if you're just setting up the one, then you only need the free version.

But I'm going to show you how I set it up and you can do whatever you like with it. So the first thing we're going to do is we're gonna hit make this up. So first thing we're gonna select is Facebook lead ads. Click that.

This is our trigger so once somebody fills out that lead ad form, save and continue. I've already connected my Facebook account if you want to connect another one, all you have to do is click that link there, and it'll open up a little box where you can sign it and connect your Facebook account. So save and continue. Move on.

This is where you select your page, so we're going to select Campaign Creators Facebook page and then also the form. So you scroll down, you find the form that you're working with, we're selecting that form that we just created the test lead ad form. Select that. Move on, and now what it's going to do is just to make sure it's really really useful, just to make sure that everything is working fine, what zapier does it creates a test contact.

Contact and puts it through your process to make sure it's going through the Zap properly, so we're gonna do that, it creates just a test contact or test lead and it tests it going through the steps, okay? Continue, then we set up our actions so once that trigger happens, what's the next step that you want Zapier to do, so we select HubSpot obviously and a lot of people do this, they go straight to add a contact to List. I was doing this at first and I was seeing that it just wasn't working out, and I couldn't understand why so I got in contact with Zapier, and they explained to me that it can't add the contact to the list unless that contact is already created, so this is where you need those two steps. So first you're gonna have to create the contact, select that one you select your HubSpot account so if you want to connect to the account open that up, fill in your Hub ID which can be found at the top, Hub ID you can find it right up here in the top right corner. Fill that out, and then you're connected to your HubSpot account, so we're gonna select Campaign Creators it's already been connected.

Connect that, this is where you can fill out all of the different fields. Before your new contact that you're creating since our form is only asking for an email, That's the only one that we need to update. So click this here select the email, for your new lead, and you don't have to worry about any of this other stuff. You have tons of fields in there.

You don't have to worry about any of that. Move on to the next and once again is gonna try to test. So test is successful now, If that's all you want to do if you just want to create a contact in facebook or in HubSpot, Then you're good to go. This app is ready to start rolling.

However in our case we want to set up that automated workflow to trigger once that That specific type of contact is imported, so we're gonna add another step. So we're gonna click this. Plus icon here, select a Hubspot and here we're going to select add contact to list. So once again selecting our HubSpot account, going through this is where we find our list name that one that we just created Test lead ad list, that static list with nobody in it.

And then we're going to once again select that test lead that we started out with at the beginning. So continue, once again, it's going to test make sure everything's working test successful looks good and We're done. Give it a name test lead ad zap. Boom! Good to go turn it on and now once you start running your ads, then people start filling out your form, they're gonna be immediately entered into HubSpot they're gonna create a contact and HubSpot And they're going to be added to that list So one way to check that the whole if you still don't trust Zapier one way to test and see if that whole process worked.

Open up HubSpot, Go into your lists, go into that list you just created and you're gonna see that test contact there. So Hope that gave you guys a little bit of an explanation about how you can leverage lead ads to improve your lead generation techniques. Obviously, it's not a one size fits all but you're going to have some industries where sending people to a landing page is going to perform better, but like I said, the last couple of campaigns that we've run the lead ads, the cost per acquisition for a lead has been a lot lower so Get out there and test it let me know how you get on Obviously something you can try out if your regular campaign is working, too well, and you want to you know test something new And see if you can lower that cost per lead but Anyways, thank you for tuning in to another episode of Nicks ad chat, and I will see you guys next time.  .

How to Increase Your Facebook Reach and Outsmart the Algorithm

Image source: https://mavsocial-wpengine.netdna-ssl.com/wp-content/uploads/2017/01/organic-facebook-reach-blog.png

Organic reach for Facebook Business Pages is plummeting. In fact, some people say by more than 50%. So, how do you make sure that the content you share on Facebook is actually seen? There are thousands of factors that determine how the News Feed ranks content, but overall, Facebooks goal has always been the same: Connect people to the stories they want to be connected to. That means prioritizing posts from family,
friends, and news organizations over content from brands.

To claim your spot on the News Feed among the 60 million other businesses marketing on Facebook, you have to understand two things: one, how the News Feed ranks content, and two, where Facebook is heading as a business, not simply a social network. When Facebook ranks content, really, its looking at four things: who posted it, how people engaged with it, what kind of post
it is, and when it was posted. The more engagement a post gets, the more it -- and your future posts -- are seen in the News Feed. Remember, less is more.

For brands, reach actually drops with each additional post, especially if you post more than three times a day. Be selective about what you post and how often. Youve also got to avoid clickbait. Facebook tracks the amount of time people spend reading an article and watching a video and decreases its visibility if people immediately bounce from it or scroll past.

Facebook is looking more and more like a video platform every day and the algorithm reflects that. The News Feed prioritizes Facebook Lives in real time, and now notes how long people watch pre-produced videos, giving long videos with high completion rates an extra boost. But more than anything else, youve got to know your audience. The News Feed is smart enough to know the type of posts people want to see.

To increase those engagement rates, try using Preferred Audience Tracking to optimize who sees your content. Jump up to Settings and make sure Audience Optimization for Posts is turned on. The next time you post, just click on the
tiny target and choose interests relevant to your content. If your organic reach is dropping, dont be surprised.

Instead, know your audience and post quality content they want to engage with. Definitely consider promoting posts with ad spend, but know there are ways to make the algorithm work for you and your business..