How to Use Facebook Ads for Beginners (2018) - A Complete Facebook Ads Tutorial

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What's up guys Jason Wardrop here and in this video I want to walk through how to use Facebook Ads if you're a complete beginner I'm gonna walk through all the different steps And show you basically how to go through and use Facebook Ads manager and give you a quick Tutorial on how to go through and make this happen now I've spent close to half a million dollars now on Facebook, so I feel like I know a thing or two This is this is an old old account. You can see right here lifetime. Just so you know a little under 6000 This is back time when I was testing and then I made more of an official business account And that's where I do most of my spending right so that's for me personally in my business But then I've spent another I don't know hundred thousand maybe four other clients, so We've really gone through and nailed down a lot of the different strategies and obviously there's always more to learn there's always Things that are changing with Facebook, and you need to stay on top of that but with this I want to give you guys a quick run-through from A to Z, so Right here guys. Just to give you a quick overall view these these are all of your campaigns alright And we're gonna walk through.

There's good. There's three types of things. There's a campaign There's an ad set and then there's an ad okay, so like campaign is kind of like at the top And then you can have multiple ad sets to the campaign And then you can have multiple ads in each one of the ad sets right so just to break that down It's actually easiest to go through and start creating campaign to explain each one of the different Meanings of what those all are cuz like you're probably okay. Just what the heck are those right? So if we click on create campaign right here, all right? It's gonna.

See we'll start over it says What's your marketing objectives, okay? So there's a lot of different things here And we need to choose the objective that best suits us of what we're shooting for okay, so we've got Brent of awareness right here consideration or conversion so Facebook they have so much data that they know if they're gonna show an ad in front of somebody they know if somebody's gonna watch A video like more likely to watch a video or more likely to like or comment a post like for me I don't really like and comment on a lot of posts, but I'll click on a lot of links And so they'll probably know okay I'll show Jason ads that are more traffic base of people so traffic is basically like you Them to click to your website or to a blog post or something like that where it's video views That's like posting a video on Facebook you you just want people to watch it. You don't want necessarily them to click anywhere Engagement that's just like clicking that boost post button on your Facebook page that's to get people to like and comment and share on your posts and Facebook knows the people that are more likely to do that came and right here, there's lead generation That's using Facebook's lead forms Which we could shoot another video another day if you guys want a video specifically on that Just comment down below because I can go through and show you step by 7. The cool thing about this is It gives you their name phone email address whatever information you want But it automatically pulls the information that Facebook has on file so a lot of times you can eliminate a lot of the bogus information When it comes to lead generation right now? Messages this is kind of a newer one, but this is really hot right now of just like you know they click hey I'm interested to call to action is send message, and then it starts a conversation in your facebook Messenger okay, and I've seen some crazy awesome results with facebook Messenger and then Conversions right here. This is using this is diving a little bit deeper And I've got some other videos on this but using Facebook's pixel Okay So they're pixel is basically their way of tracking everyone that comes to your website Everyone that becomes a lead all that stuff which we can hit a little bit on that today But will also I've got I've got actually another video that I'll link here Be able to show you guys how to actually make that happen, okay? And how to set that up and use it on your website, so these are all the different ones so for this one Let's just say We're gonna go with traffic alright And this obviously is based off of your goals of what you want to go through and do I didn't really hit brand awareness brand Awareness is just getting like a massive reach getting like more exposure than anything You know it kind of like that in store visits catalog sales This is a little bit more advanced And it depends on like what type of business you're in so I've actually never used those Just because I'm not in that type business, but if you use you're working with like a physical location Like store visits obviously are gonna be huge or catalog sales.

That's probably gonna Be really more to e-commerce alright, so let's just say traffic right here And then we could give the campaign a name, so we'll just say demo traffic campaign right So come over here and just really quick back. I'll show you Let's just click back right here, you can't set a limit to the campaign saying hey I don't want to spend any more than 200 bucks 500 bucks whatever or 50 or whatever the number is But I typically don't do that I just kind of keep my eye on the campaigns and watch them, so what does it continue here, okay? So the campaign so like we've got the three Different pieces of the campaign which is kind of like the overall the highest part of the pyramid I guess and you've got ad sets where you can have multiple ad sets within the campaign okay, and then the ad right here So your campaign is the objective do you want two people to watch videos traffic get leads? What do you want to happen then your ad set this is where it gets into the? Targeting of fining like what's the audience like what's the demographic you want to target? What's your budget? You can see right here. They break it down They've actually they change this about a year ago And they made it really simple to kind of see all the steps like your objective okay now the trap okay is traffic who do you want the audience to be where do you want to be placed you want to be on your mobile phone a Desktop on Instagram on all these different platforms, and then your budget, so it's like hey Do you want to spend five hours a day you want to spend $100 a day like how much do you want to spend okay? So over here as we come down and we can give this a name to so we'll say demo a Traffic ad set and then you can I typically would like at this point to just give it a name based off the audience Right which we don't know yet something just kind of create this on the fly But it's kind of cool because you see like the potential reach of what you've got so far, and we'll break it down You'll see how this number right here is 200 million How as we go through and break this down. It'll shrink, but you're getting more narrow more specific.

Okay, so when I'm running a campaign if it's if it's like a national campaign like all across like the US or Canada or whatever country you live in I. Like to get a few hundred thousand people in that campaign because Facebook works better with more data, okay So like the bigger the audience the bigger at work it works However, if it gets too big if it's getting to like three four five million Sometimes you've got to like nail injure your targeting a little bit better if it's like a super broad market then great Like if you're selling, I don't know like Weight loss stuff cuz that's a pretty broad market But if you're like in more of a specific niche you probably want to stick around like the one to two million on the higher end right That's at least what I've seen But then if you're doing like local ads obviously it's kind of based off of How many people live in your town in your city right like you live in Chicago versus? I don't know like it's some small town in South Dakota right like you're gonna Have a lot fewer people But you don't want to be reaching out to people in North Dakota because this is not gonna be within that right demographic okay So come down here traffic. I just leave this here Nice thing is some of the stuff. You don't really even have to touch.

It's it's not like it's super important so offer I don't do anything there and then custom audiences This is a little bit advanced, so we'll hit that in another video and then four locations Let's say, let's say this is let's just say this is a local app okay We're running it for a local weather we'll say a real estate agent just because That's I work a lot in the real estate space and the mortgage space, so let's say okay We're gonna come down here, and we'll say Or do we want to be a tape, Orlando, Florida? Okay So we'll type in Orlando, Florida and lay this they went from 200 million down to two million people right here now What if I run in a local ad this locations of this drop down it by default is going to say everyone in this location? But I typically would want to do people who live in this location okay, because it's like hey I just want people who live in this location and that's good for real estate But if you're doing like it for a restaurant And you just want everyone that location because if they're busy and as a matter if they're visiting You want to be able to target them as well or you can do piece people recently in this location so if they were there But they're not there anymore or people traveling this location so like if you're like running ad for more tourists type stuff You can do that as well so For this one with real. We'll just say people who live in this location And then you can see that without narrowed down to 1.5 Million because well That is kind of a touristy spot right so now what we could do Is we can go through and say hey? I only want it with people in the current city Okay, so which that's going to nail down to eight hundred eighty thousand, or do you say hey? I want to do more of a radius Okay, so you can go up to 50 miles or down to ten miles, so just because this is a little bit bigger city? Right we can do a 10-mile radius okay, so now we're going down and As far as the age range you got to kind of think of like your target demographic Like how old are they like somebody if we're doing real estate. It's looking to find someone That's looking to buy or sell a home Then 18 year olds probably not gonna be in that demographic so I'd say that we like to go up to at least Like a 25 26 27 something like that and so you can see how you're narrowing down This as well you Go through you could type in languages It's like if you only want to work with people that speak English or you could say hey, I want to work I know there's it's a big Hispanic market in that area, so you could just say hey, I want Spanish So you can kind of see as two hundred twenty thousand people or you can just say hey You know I work with doesn't matter what language they speak if they they live in the u.S. They probably speak a little bit of English, so I'll just leave it at that So I'll typically just cuz I'd speak English.

I'll just put that in Now guys, this is where it gets pretty cool right here Okay, the detailed targeting okay, so the detailed targeting you could do some really cool stuff here, so What I like to do you go through and browse you can browse by demographics, so somebody's education. Okay, it's education level They've got a college degree or they've just high school or they're in college. They're in high school They've got a master's degree So you can get pretty like bit and obviously this is not always something that you have to go through and choose But sometimes depending on your ad you're creating this can be really helpful So it's just good to know some of these different things that are in here or financial you can say hey I only want to hit higher income people so people they're making over half a million dollars a year, okay Or I can target the lower or like kind of like the middle-income or something like that or saying hey net worth, okay? Because if you got like a high value real estate property for sticking with this you probably like somebody that's only like has a $100,000 net worth it might not be able to afford a five-minute. Well.

They can't afford a five million dollar property Okay, so that's kind of cool right here, and then also I said what hits of these things because these are like What I like found somebody stuff with some of these things in here. I was like wow there's a lot of stuff You could do so I don't want just open up your guy's eyes And your mind is seeing some of the different things that we can do here alright, so you can do home ownership Which is big for obviously real estate mortgage? You say hey, I'm looking for people to first-time homebuyers home type life events Interests you see like okay. You want people like there's one where let me find this There's what old behaviors, I think it is okay? Where it talks about people's purchase behavior right this right here? So people that are like more likely to make big purchases online if you're doing like ecommerce type stuff see these buyer profiles Coupon users that like it's crazy how much data Facebook has because Facebook now has the data that you give them But through Facebook's pixel they can actually track. What sites you're going to they know what what links you're clicking on What ads you're clicking on so they've actually got a lot a lot a lot of data on you Okay, cuz some people last times were like well.

How do they know that I like I like skiing? I don't like any of the skiing pages but You know maybe you're clicking on those those ads or something like that so they've got I mean I'm not going to go through all these but they've got tons of things down here, or you can just say hey They're interested in real estate. You could just type that in okay so right here interests or Behaviors either one of these the difference between interested behaviors interest is basically they've liked something related to real estate on Facebook Behaviors is kind of like they've more acted upon something like they've that's more of like they click the link or something like that It's anyway guys you guys could get lost in this forever I'm not going to dive in super deep more on this just because we've already I feel like hit that pretty well So adding the connection type this right here. I don't always really do this, but you could say hey I want them to be people who like I wanted I want to just target people who have liked my facebook page already so it's like that's kind of your warm audience Or if you want to like expand a little bit, but you know how have some of the ads that says hey So-and-so like you're one of your friends also likes this page This is where you can go through and do that so you say hey friends of people who like your page or if you want to just Expand and get new people say hey only eight people Exclude people who like my page because this is not those like my patients only for new people coming in okay so now coming down What we could do here so automatic placements a lot of times they have this here by default I like to do edit placements and Just so you can see like all the different places we can have these ads you have it on the newsfeed so this Mobile and desktop used to be separate And now it's just one of the same if we want to make it just on mobile or just on desktop right here on device types It says all devices recommended, which I usually leave it at that but you can say only on mobile devices or only on desktop computers, okay, so that's just something really quick there and Then as we're going down here I like to just typically leave it on the Facebook news feeds and uncheck everything else okay Just because I've seen the best results with that however I just wanted to show you some of the different places you can have these dad's okay? So you could have it on there instant articles. There's kind of like a newer blogging type platform Industry videos this is kind of like what? YouTube's already been doing having like the streaming videos before a video you know right column you guys have seen that on your desktop top right lot of times you get cheaper ad Space for that just because it not as many people click on that however It could still convert extremely well, and then right here.

This is where you do it on Instagram okay Facebook owns Instagram and So if you wanted to show on Instagram as well you say hey I want to show it in the newsfeed or at the very top on the stories Okay, so that's kind of a cool little feature there, then you've got all these different ones You know if you want to do messenger and say hey I want them to click and go to messenger or you can actually have it an ad in essence pop up in that person Messenger box. Okay, which it's kind of crazy right okay? Now just scroll down here guys I Don't really touch this right here, and then as far as the budget you can do a daily budget So I want to spend five bucks a day or a lifetime budget. Just saying hey I. Only want to spend $35 $100 $50 or whatever.

It is. I typically just like to do a daily budget Okay, and you can start out at whatever number whatever suits your budget right now If you have an audience of like seven hundred thirty thousand you can start at like a higher number like you could start Technically, you know let's say 50 or 75 dollars a day I like to start normally like around twenty twenty-five dollars a day if I have like a massive massive budget But if you're watching this video you're probably more of a beginner so if you start around like the five to ten dollar range That's probably just that's perfect right so we come in here, and then this is this is something. That's that's cool Like what? I like to do sometimes is when I start a new ad campaign I like to give it the whole entire day so like right now. I think it's like 6:00 a.M..

On a Saturday I I just woke up. I couldn't sleep It's like I'm just gonna shoot a video So I like to get the full day and let it run so that I can kind of like see the whole day's data It's so like if it's If it's right here, so we say I like to start like maybe on a Monday okay, and then we'll say look We'll start at 8:00 a.M. Okay, and then since we're a daily budget. Well, you can't have a Start end date, and then still a daily budget, or you could say hey run my ad set continuously But I like to kind of like have a start date right and so all that switched up on me so we come over here 8:00 a.M..

Cuz then so if that's Monday at 8:00 a.M. On Tuesday when I like kind of gets you my ads and stuff around like 8 or 9 a.M.. I. Can see a full day's worth now really quick quick tip if you guys are only spending $10 a day I would give it probably three to four to five days before you go through and evaluate Whether your campaign is work.

Not because sometimes it takes a little bit of time for Facebook to go optimize it and find the right people and the more data. They have the better They'll be able to optimize it for you, okay, so despite popular belief Facebook actually wants you to succeed because if you succeed you spend more money with them, and it's great for everyone, right But at the same time you got to have a good ad that that really is fitting with your target demographic Which we'll talk about ads here in a second, okay, so That's kind of like what I like to do so if it started on Monday from 8:00 at 8:00 a.M. I could check it. Maybe that next Tuesday Just kind of get a quick glimpse of what it's looking like, but if I'm only spend $10 a day But you'll wait to like Wednesday or Thursday and really determine if it's a winning ad or if it's it's not right okay? So coming down here link clicks I typically don't really mess with any of this and that doesn't matter it like doesn't matter what campaign.

I'm Ronnie I just like leave it just because lots of Facebook's basic stuff is kind of like already set to where you want to have it okay, so then we'll come over here to the the ads section right and You need a business page Whether it's your personal and your business one or whatever You need a business page in order to run ads you can't run it from your personal profile okay now It's nice because it's super easy to go through and create your your own Facebook page free easy takes like two seconds all right Then if you're also advertised on Instagram you can connect your Instagram account right here right now the cool thing is is if you haven't existed like let's say you made a post on your Facebook page and and you want to use that you can just click on use existing post and That you can go through and select one of your previous post right here, okay? Now if you go through and you're creating a new ad inside a Facebook Ads manager this is what's called some people call it a blind ad and the reason why it's called a blind ad Is because this is actually not going to show up on your Facebook page in the newsfeed Right, so, there's the two types you can go make the post on your Facebook page And then use it as an existing post and use that in your ad campaign, or if you Inside here it actually does not show up And there's pros and cons to both some people don't want it to be like if you're excluding people from your Facebook page It's only a special offer special something for people that don't like you your page yet, then you could do that Sometimes it's nice to have it on your Facebook page Because then you get some free organic exposure some likes and comments that you don't have to pay for and It looks like those posts sometimes look a little bit more natural It's not like a straight up at Because they're gonna look a little bit different like an ad inside of ads manager you're gonna have like the headline The sub headline is gonna like Be like I mean you're just gonna be like you ask see that you see everyday whereas in a post on Facebook It's not necessarily gonna look as much like an ad and she kind of like almost I guess not trick people But like make them think it's not an ad it is still will say sponsored at the top But those are some quick little differences there Now we'll hit these really quick. Just because this is a tutorial for beginners. I want to give a full Rundown of everything it's like the carousel This is we'll just kind of show. They've got like the little demos right here.

This is where you can go through and you can have multiple little different images or pictures so like this is kind of nice if you're in e-commerce and You've got like different products that they might be interested in right of like hey We got this or this or this then that you could just come down here and change these different ones Just through here you can add it. It could be an image or a video one thing I'd like to do in the past with when I'm trying to get more clients is I'll do a carousel ad right like this But also have different testimonials so all like going out four or five testimonials like Hey this person this happened or this person this happened this person this happened like real estate You could potentially feature multiple listings that you have right where I like to typically just do one listing if I'm a real estate agent Borrowing my business, but that's an option there you do a single image ad which I'm sure most of you guys have all seen Just it's just one main core image the single video Same type of thing, but it's just a video instead of an image Slideshow I actually have never really used slideshow, but it's like kind of just that You can see like it says create a looping video ad with up to ten images, okay? And then Collection right here I've never used this as well, so I'm not gonna like go speak to it I'm not an expert on it feature collection of items that open into a full-screen mobile experience. Okay, so that could be cool, okay? Let's start now. I would highly recommend starting out with a single image, or a single video Here's the - I guess basic simplest wants to do so let's say single image So you can go in here upload an image? You can see there free stock images or browse the library all to see I don't even know what images.

I've got Well, she's like the core the made the popular profile picture. I always use on everything. Oh, so if it looks like this guys There's a tool that's called canvas yay and va.Com it will see if this really quick cuz this is important Like this ad right here this same thing was happening like this lady's head was getting like cut off Cave just kind of like how my heads getting cut off So what I did on canva is you can go through and they've got all of these Dimensions that are already pre-built for you, okay, so like facebook add a YouTube thumbnail. This is what I use Do you make all my YouTube thumbnails? This is the old Facebook a total dimensions facebook cover Facebook post Instagram post the college different things So I'll just hit this and then what I'll do is.

I'll upload you can just upload the image It makes it really easy to upload Okay, and let's say this is the image right here. Okay, so now if I go through and I throw it in right here and We can make a little background Let's see what the background should be maybe this cool house. That's probably not gonna fit that great I. Like this house is my background actually Okay and obviously this is probably Anyway You guys can see it's pretty easy You just like drag and drop everything, and then you can kind of like move you around all that stuff and then You could even type text okay, so test ad Will change that to be white so they can see it a little bit better to change the font Okay, we just maybe throw this up in the corner and Do it also really quick guys? If you have more than 20% Text in your facebook add image.

You're gonna get disapproved Okay, so I actually typically like to have as little text if no text as possible So this is actually typically what I do on at YouTube thumbnail This doesn't matter but on something like this I like to like maybe have like maybe it's like hey and obviously this is not like what I do for real estate I've got other strategies and stuff like that But let's say if you want to throw an image of you or somebody in there have a little background image And then you let your your headline and sub-headline do the talking okay? Which will show you guys here in a second now. We can download this and Upload it into Facebook Ads manager Well, it's just for this one. I'm just gonna browse the library. I want to show you guys that really quick Add images we'll just use something right here that we've already got in place I.

Will just use this It's a it's a home right okay, so then we'll throw in the URL like let's say for this example We're just doing it to Google obviously you're not you're gonna put in the URL of your Your landing page and and I'll hit another video on that, but you don't want to send it to your main website or your blog It you're gonna waste a lot of money You're not going to generate any leads, but obviously it depends on what your goal is right that campaign objective up here So if you just want people to read your blog post then yeah, you could just send them to your blog, right? But if you want to generate leads you want to send to a landing page which all I'll have another video on that, but that's kind of where we want to go there so the text right here The Facebook's made this pretty easy guys. You just kind of go through okay? What's the website you want to send people to what's the text you can say test? Text Copy right here, this is just like your main Facebook post like what you want to say in there You can make this as long as you want can make it like a long long story You can make it very quick and what I like to do here Just is is a tutorial kind of for beginners like letting you know how I like to write my my eat my copy Excuse me guys, so I like to go through first thing. I like to do is call out my audience second thing I like to do is do something to pique their interest and To give them kind of a call to action and then add some value and then another call to action so like for example Let's say, Orlando Homeowners Okay, so that's calling out my audience Okay, so I'm targeting people in Orlando And if you're a homeowner and I can go through back in my interest and say hey I only want people that are homeowners so you have specific But then if you're live in Orlando and your homeowner and you see Orlando homeowners That's gonna peak your attention right that's gonna be like oh hey. This is for me You could say are you looking to sell your home in the Next three to six months, okay, so now that's like weeding out through Orlando homeowners kay.

If you're not looking to sell your home You're gonna keep scrolling. You're done. I'm not talking to you Say are you looking to sell your home in the next three to six months and then and obviously this I'm just creating this on the fly You could say like Alright, look like let's say. I've got somebody looking to buy a home.

Okay. I have a family of three looking to purchase a home in the I don't know where Lana that well, so we'll just say blank Area, so like if you were wanting to get like specific to like a community you know Who is hoping to purchase their Dream home within the next Few months okay, and then we can say like full details click here And then we can have a link, so we're gonna have the link so if they click on this image right here That's going to take them to the the site, but also Is sometimes nice add the link inside this copy too because there's a reading it lot of times people read Ads or anything online with their mouse I don't but a lot of times people do and so if you're they're going through and they're like. Oh well Do you look here? It's just easy to click right and So you can add like sometimes it can be as simple and click quick as that or you can add a little bit more Sometimes I typically just leave it at that so light-cone have the audience and then of those people hey Are you looking to sell your home next 36 months? We're weaning it down and then we're adding like it's like a little value add like hey guys get like if you're gonna sell I've Already got a family of three looking to purchase a home in this specific area Now obviously you don't want to like make that up you want to be like legit But you want to be some value add there to get them to be like to pique their interest of like okay What separates you from all the other real sage and stuff like why would I want to sell my home with you? You know I mean so then For the headline this is where that google spot is going to be we can say are you Yeah, we'll just say are you looking to sell your home? Okay, and that's gonna pop up right there and Then we could say hey call to action learn more. We've got several ones right here.

We'd say no button I don't want it to look like an out-of-time, so we're just gonna say hey, just like are you looking to sell your home or? Watch more, so this is kind of depends on like what your goal is right a Lot of times I will typically do just learn more Just because like it kind of like it's not Something of like hey download now or donate now or Buy Now or sign up or something like that? That's a little bit you put a guard up or as learn more. It's like most people are fine Learning a little bit more about something right Okay, so we'll just actually I didn't click that learn more so leave it at that okay And then I I took we don't hit this and then this display light link you can change that if you want I typically just leave it in then a newsfeed link in description so we can say test Copy right here. That's gonna. Pop up down here as your sub headline This is the mobile view you can see mobile newsfeed, and this is only gonna show up on your desktop newsfeed so if we go through and we Scroll and hit this this is gonna show all the difference ad placements that we chose in the ad set level okay So we chose news feeds.

It's gonna show this one right here, and this is another view of it, okay? And this is what its gonna look like on your desktop newsfeed, so I can see test copy let's say we can say, Orlando home owners Looking to sell in the next three to six months I usually do this like a little shortened version of what I'm talking about here, okay, so It says Earl an emotionally gonna sell in the next three six months We have a family Looking to buy something like that and this is like learn more okay So just like a quick So I'll give them they're scrolling through and they kind of Skim past all this then they see this are you looking to sell your home? Line of home or just looking to sell the next few six months We have a family looking to buy and they're like oh What's this all about learn more? They go to your website okay, and then down here all this URL parameters That's super advanced stuff. You don't need to mess with that honestly I don't really miss that even still and I've spent a couple thousand dollars a day on Facebook So facebook pics will leave that leave this. I'll leave all that use hit confirm Good to go. Okay, so some other little last tidbits of things if we come over here to ads manager This is so like this is gonna.

Be will save leave this page okay, so This is taking you back to this area you can filter through stuff by lifetime You want to see everything for the whole lifetime? Or you can see how your campaigns just performing today or last 7 days lost times last 7 days You gotta keep in mind It doesn't show the day of ok so that's just gonna show the last seven full days or last 14 full days Last times I like to look at it at the last seven days Okay, and see what it's like this so you can see I'm not running any ads And then you kind of mix it up and say like okay, I want to see it by Performance or delivery so delivery would be like how many people are being reached thrive or engagement how many like Reactions comments shares links like all the different information there, so you can kind of like Go through and scroll through what by what you want to see it, and then you can see here you can see your campaigns ad sets and ads Okay, so if you want to go through and say hey I want to get I want to nail down on a specific like let's say this foreclosure leads This is only gonna show the ad sets that are within that campaign, and then if we click on this it's gonna Just dive deeper so like you got campaign you clicked on so it says one selected Adsense There's only one ad set in this campaign. We click on this so it just dives deeper now We're at the ad level, so there's just this one ad and if you're like crap I want to like see what it looks like I can't remember what it looks like we just hit this it will hit preview, and it's gonna pop up what this looks like a So we kind of see what this looks like if you want to see what it looks like actually in the newsfeed You're gonna hit. Hey click on this say Facebook post with comments and This will pop up what this actually looks like so if you wanted to like like it yourself right there you could just throw in a like right there and This kind of it switches between what profiles or pages you have on your account I've got a lot you probably don't have as many as me Okay, so those are some different things and then also up here this hamburger menu You get all tools this goes and tot kind of takes you in different Aspects like you can create different custom audience so like I've got a video on this actually where you can upload your All of your contacts into Facebook, you know Maps their name phone and email with the name phone email But they have a file with Facebook, which is kind of cool Facebook pixels Which I've got a video on that'll out of here as well On tracking so that's kind of cool So if you guys all add these videos like if you guys click in that top section Where there's like the little circle with the eye? I'll have some of those different videos here, so you guys can kind of explore some more of these different things? And then this is where you can go set up like the billing and all at them Like the admin type stuff and so anyway. I'm not gonna hit all these things.

This is just quick Obviously it's a little bit longer tutorial But anyway if you guys want to learn something specific there's something that I didn't cover in today's video I hope I covered a fair amount But if there's something that I didn't cover today make sure you guys leave a comment down below. Also if this was helpful Go ahead and hit hit like and let me know I I want to bring you guys and help you guys up as much as possible And if you guys are not subscribed to channel make sure you subscribe I try to launch a new video every single day I do my best with that, but I launched new videos weekly for sure on how to generate more leads make more money and grow your business whether You know your real estate agent mortgage broker if you're creating your marketing agency Or you want to start already you're an entrepreneur like it doesn't matter. What business. You're in But I will go through and show you how to go through and grow things with Facebook with social media And how to go through and grow your business so anyway guys Thanks so much for watching today, and hope you guys all have an amazing day.

How to Optimize Facebook Ads

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How to optimize Facebook ads Hi my name is Elizabeth and I'm one of
Oberlo's resident Facebook ads experts now that you run your first
campaign I'm sure you're asking yourself is there any way to make my Facebook ads
campaign any better that's what we're going to talk about today. First of all
congratulations you've launched your first facebook ads campaign a major step
on the journey toward making your e-commerce dreams come true. From scaling
your budget to optimizing your targeting during this in-depth tutorial you'll
learn the next important steps for running a successful campaign. If you
miss our introduction to Facebook ads you can find it in the description below.
Ok let's get started it's important that you don't make any
demographic presumptions before starting a campaign.

Let the data show you which
types of customers are the ones to convert. After about 3 to 5 days of
running your campaign you can begin optimizing it. Just click on the
breakdown button in your ads manager dashboard and check these data
parameters: age, gender, country or region and placement. Look for the best
converting age group and push the whole budget there excluding the others.

If you
have a big enough audience and several age groups are performing well you could
split them into several add sets in order to get a clear test this is a good
idea especially when both the 18 to 24 and 35 to 44 age groups are performing.
Because you can't simply exclude the age group in between them in this situation
you have to split the campaign. As you can see in this example age
groups 18 to 24 and 35 to 44 are doing extremely well that's why we should push
the budget to these two and exclude the others.
If you see that either men or women are converting more on your products exclude
the other gender and leave only one so here we have an example with gender in
this case the female category is not performing as well as the male so we'll
exclude this category and focus rather on the men.
This is a more time-consuming and precise process I would recommend that
you don't optimize by regions at the beginning: for example the US if you're
targeting several different countries in the same ad set it's okay to optimize if
any country is dragging the performance of the ad set down. As you can see in
this example we're running ads in several different countries: in the
United States the conversion is quite high but in Australia it's much cheaper
so we should run several different campaigns within Australia.
Facebook has several different placement options for showing your ads: there are
news feeds available for both mobile and desktop right hand side, Instagram or
audience Network placements. After about three to five days running ads on
multiple placements for example both newsfeed and right hand side, take a look
at placement breakdown metrics and exclude the ones that aren't converting
while burning most of your budgets here You can see in this example we're
running a campaign on two different placements mobile newsfeed and desktop
newsfeed; the mobile newsfeed is performing better and that's why we'll
focus our efforts there do not mess around too much with your budget if you
can see that your ad is performing pretty well raise your budget about
thirty to forty percent but not more otherwise it will mess up the Facebook
algorithm for that specific ad.

Also, after changing your budget leave it as
is for at least three days before making any additional adjustments; this way
you'll avoid any delivery issues regarding budget pacing errors. So let's
recap: remember not to make any demographic presumption what the data
indicate where to focus your efforts and remember that the main data breakdown
points are age, gender, country/region and ad placement. Second: run your campaign
for three to five days before optimizing it. That's it! Now that you've watched
this tutorial you're ready to take your Facebook campaign to the next level: if
you like or have any questions leave comments below and remember to subscribe
for updates on Facebook advertising practices and more within the world of
e-commerce thanks and I'll see you next time.

How to Monetize your website with Facebook Ads

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Hey. In this video I want to show you how you can
add the Facebook audience network on your website. So, normally, in the past it has been added
on applications, that is Mobile Applications such as IOS and Android Apps. But recently Facebook enables you to add ads
on your mobile Website.

So the first thing we do, lets go to audience
Network . So I will just Google for Audience Network . There. And then let me scroll down.

And then open this one, the one that says
: Audience Network  Facebook For Developers. This is the one that you want. And then here, you can read all of this. You can go ahead and read all these.

But Ill just go right ahead and Click on
Start Now. And that brings us here. And then, I will click on start now. You can give it a name.

Let us just call it Ads for My Website BZN
. Here apparently you cant use words such as FB or anything that is related to Facebook. You cant use such here, or you are going
to get an error. Then, we want to put it on the website, on
the Mobile Website so I will choose this one (Website Mobile).

And then, Ill click on signup. Then put your contact email. Choose a Category . Let me just choose business.

And the signup. Put in the captcha. Hey.
In this video I want to show you how you can add the Facebook audience network on your
website. So, normally, in the past it has been added
on applications, that is Mobile Applications such as IOS and Android Apps.

But recently
Facebook enables you to add ads on your mobile Website. So the first thing we do, lets go to audience
Network . So I will just Google for Audience Network . There.

And then let me scroll down.
And then open this one, the one that says : Audience Network  Facebook For Developers.
This is the one that you want. And then here, you can read all of this. You
can go ahead and read all these. But Ill just go right ahead and Click on Start Now.
And that brings us here.

And then, I will click on start now. You can give it a name.
Let us just call it Ads for My Website BZN. . Here apparently you cant use words such
as FB or anything that is related to Facebook.

You cant use such here, or you are going
to get an error. Then, we want to put it on the website, on
the Mobile Website so I will choose this one (Website Mobile).
And then, Ill click on signup. Then put your contact email. Choose a Category .

Let
me just choose business. And the signup. Put in the captcha. I think that is an N , thats
a U  Submit .

Okay . So thats a P R. D 3 C L . Submit .
Okay , now onto the next thing.

The First thing I want to do is to link it to my website.
You can take the domain, where your website is and then you bring it here. So youll
come here into Apps and Websites . And then since it is not an App . It is a website,
lets add a domain.

SO Ill put in my domain . And then save.
So if I come down here, My domain is there. So the next thing. Lets come here into
placements.

So here we need to get the code. You know,
the same way you take some code from Google Adsense, here you need to take some code .
So before I do that, You can also create an Ad Placement here. Let me just see whats
here. Status is enabled .

Name, lets call it maybe WIdgetsAds . Then,
Format, lets say a banner .Its a banner. Refresh Rate, no need to refresh. .

May be
we refresh this after 30 seconds. And then balance CPM and Fill . Optimize for Fill . So,
just Save.

SO thats like an ad, thats an Ad unit
weve created. Here is the one weve created . There is
also one which is here by default. You could also have come here and just clicked on Get
HTML .

If you want code for your website, youll
just click on Get HTML. Let me take this one which is here by default . Click Get HTML.
So , Get HTML, I can Copy this. I can just click Copy and everything will be copied.
So once I take this to my website, it will automatically alert Facebook and you will
receive an email telling you that they are reviewing it.

Sometimes it might take a very
short time Sometimes it might take longer. SO if I come back to my site, I want to put
that code , here, after the last widget here. SO, this ad only shows up on the Mobile Version
of your website. It will not show on Desktops it will only show on the Mobile Version.
SO for me to put it here, let me go to my widgets.

Ill go into Widgets and I want
to use a text Widget to add it. Im using WordPress but if you are using anything else
you can just copy the code wherever you want to put it and then save. But in my case I
am using WordPress so Ill just use a Widget to do that.
I will just click on Text and I want to put it on one widget up here . Im just clicking
the up Arrow .

And then I want to put it here . There.
So I will paste in the code right there and then save. First let me clear my cache. I
will clear the cache.

And if I come here on the desktop version of the website , definitely
Im not going to see the Ad. SO if I scroll all the way down. Here, you
can see there is nothing. Even if I go to the tiny version of the website on the browser,
its not going to be visible.

But if you go to your Mobile phone right now. And on
the same browser you have to be logged into Facebook with the same account which you used
as a developer to create this code. SO if youve done that and you got to your
website on your Mobile Browser , youll see some Ad here. Right now its only visible
to you because it has not been approved by facebook .

Maybe theyll approve it. Maybe
they wont . Its their business they can do whatever they want.
SO if you want to trigger the ad, which is here . You have to go and visit it on your
Mobile Website ,so that it can alert Facebook to activate it, or rather to review it for
you.

As soon as I visit the site. I visit the site
on my Mobile Browser , I received an email from Facebook telling me that they are reviewing
and you will be contacted once the review process is complete.
SO if they do accept your website, youll be able to start showing ads here and reap
some revenue . Once they do accept you, youll be able
to start showing Ads here on the Mobile Version of your website .
And the next thing for you would be for you to come out here and fill in these details
for payout . SO youd come down here and you fill in your details for PayOut.
Well, they may accept, they may reject your Website.

But that is the process of how you
can add it. The point is you tried, right? So you just try and see if theyll accept
your website . If they dont it doesnt matter. Its their business, right ?
Anyway, thats it for this video, Ill see you next time..

How to Increase Your Facebook Ad CTR and Pay WAY Less Per Click

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You're doing Facebook advertising. You're paying an arm and a leg. Why? Because no one's clicking on your ads. Hi, everyone.

I'm Neil Patel, and today I'm going to teach
you how to improve your Facebook ad click thru rate. There's two options that you have when you're
buying Facebook ads. It's either you pay per impression or you
pay per click. Most people like paying per click because
why would you want to pay when people aren't coming to your website? But, there's an issue.

If you're not getting enough clicks, paying
per click through is very expensive. Generally speaking, I found it to be cheaper
to pay per impression, and then you, yourself optimize for click thru rate. The way you optimize it is one: you focus
on having a really amazing image that pops out. If your image just blends in with Facebook,
no one's going to see it or click on it.

So, have a bright image that stands out. If you don't want to do a bright image, I
found that using images that blend in with Facebook's color scheme also generate a lot
of clicks because then they don't look like ads. The second thing you want to do is optimize
your text. If your text doesn't have emotion or shocking
value, less people are going to click through.

For example, let's say you're a casino. I don't know why I'm going to give this example,
but it's just standing out in my mind. And let's say you're competing against Double
Down Casino. If your ad copy was, "So-And-So Quit Double
Down Casino and What Happened Next Will SHOCK.

YOU!", You're curious. You may click through. Or, for example, if your ad copy is, "7 Benefits
of Green Tea. #6 Will Amaze You!", I'll be like, "I want to know the amazing benefits
of green tea.

What's number six? Why is it gonna amaze me?" If you optimize your images and your text,
you're gonna get more clicks. Last but not least, what you want to do is
keep rotating up who you're advertising to. When you're picking your audiences within
Facebook, it allows you to target. If it's really small and you keep showing
the same person ads over and over and over and over again, it's ad fatigue.

They're not going to keep clicking on it,
which means you either have to rotate up your ad images on a regular basis or you're gonna
have to pick new people to advertise to. As long as you follow those steps, you're
gonna get better click thru rate. Make sure you pick the option in Facebook
where you're paying per impression, and your cost for Facebook ads will go down..

How to Boost Posts on Facebook, Better

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If you have a Facebook Business Page, you've probably seen the little button suggesting you boost a post. Don't touch it. I know, you're tempted. With that button, Facebook allows you to advertise content with just two clicks.

And considering how confusing Facebook advertising can be, it may seem like a quick win. But I promise, it's not the best use of your money. Instead, promote your posts in the Ad Manager. It may take a few extra minutes, but it'll give you more control over who sees your ad and the cost effectiveness of your spend.

Go to the drop down menu in the top right corner of your Page and look for Create Ads. Pick the objective of your campaign. This should depend on the ideal action you want people to take when they see your post. If you promote a blog post, for instance, optimize for traffic.

Pick the location, age group, and gender you want to advertise to. Use Detailed Targeting to specify Pages they've liked, interests, or even what company they work for -- a great idea for B2B advertisers. Then set your budget, whether that's a daily budget or the maximum spent for the ad. Finally, flip over to the Use Existing Post tab.

There you can choose a post you've already published, place your order, and you're done. Word to the wise, not every post is worth your money. Look to the Posts tab in Page Insights to see which are already receiving above-average engagement from your fans. Those are great candidates to boost with your budget.

As you get the hang of Facebook advertising, you'll start to understand which content works well for paid. Plan the featured images of those post ahead of time. You won't be able to promote any that have more than 20% text. I know, Facebook is making it harder and harder for Pages to have their content seen in the News Feed.

Don't be discouraged and definitely don't let Facebook tempt you with that boost button. Promote your post the right way and always keep your goal in mind..

Facebook Ads vs Google Ads Which Paid Advertising Should You Use For Online Marketing

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There's two major advertising platforms out
there. There's Facebook, and then there's Google. Which one should you use? Hey, everyone. I'm Neil Patel, and today I'm going to break
down the difference between Facebook advertising and Google advertising and show you which
one you should use for your business.

First off, Google is intent-based. So with Google AdWords, people type in based
on what they're looking for. Buy a cheap cellphone, cheap hotels in Las
Vegas. These are all examples of things that people
would be typing in.

That's what Google AdWords is great for. When someone types in auto insurance on Google
AdWords, the chances are they're looking for auto insurance. On the flip side, with Facebook Ads, there
really is no intent base. With Facebook Ads, you can't just go and create
an ad being like, "Hmm.

I want a ton of people to buy our auto insurance,
so let me just create an ad that says 'Auto Insurance. Buy now. Get Geico right away.'" That won't work. Why? Because people who are on Facebook are looking
to connect with their friends.

They're looking to look at pictures, videos,
people's walls. For that reason, your ads won't convert the
same way that they would on Google. If you're an intent-based business where you're
selling products or services and you're just going to go after people who are looking for
a specific intent, such as they need consulting help, they need accounting help, they need
to buy a product or a service like an iPhone or a leash for their dog, whatever it may
be, Google AdWords is great for that. If you want to go after a broad audience,
that's what Facebook is amazing for.

For example, if you want to go after women
who are interested in beauty because you want them to know about your new beauty product
that's revolutionizing the industry, Facebook is amazing for that. The main difference is Facebook's for a broad
segmented audience, such as like beauty, people who are car enthusiasts, people who are business
owners. With Facebook, you can create ads that drive
people to a landing page. That landing page shouldn't just be, "Buy
my product right now.

It's cheap." The ideal way to convert people from Facebook
is to first give them some educational information, such as a blog post that breaks down why your
product or service is amazing, what they're going to learn, maybe drive them to a webinar
first, and then from there, convert them into a customer. Again, Google AdWords is for intent-based. Facebook is to target a whole category segment,
such as beauty, automotive, business owners, and then from there with Facebook, unlike
Google, you don't send them to a page where they can buy right away. It's more sending them to a page that educates
first, and then gets them to purchase.

If you're selling a low-end ticket product
on Facebook, you can drive them to a check-out page or a product page first,.

Facebook Ads Tutorial [2017] For Absolute Beginners

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Hi i am Ayaz Malik. In this video I will teach you how to create a very targeted facebook ad campaign from scratch so let's start. To get to add manager you can click on this drop down here and manage ads or create new ad if you're going to create the ad from scratch it will show you this screen, an ad campaign have three levels campaign or objective level ad set level and ads level. We will get into details in a little while so let us pick an objective from our ad campaign facebook have listed all the objective types under these three categories Awareness, consideration and conversions.

Objective type under awareness as it sounds like are for increasing the brand awareness or increasing your post or page's reach simple as that the first option under consideration is traffic which is used to take the visitor to your website in simple words Then we have the engagement type ads which will help in increasing the engagement of your post which can be in form of comments or likes or maybe shares. After that we have app installs and video ads.  I don't think it needs any further explanation. The last one under consideration is my favorite.

It is called the lead generation ad type. You can use this one to generate leads which can be used to get email or any of the contact information of potential customer so let's move on to the the conversion type ads the first option is conversions this type of ads are used to increase conversion which can be in form of email signups for any of the form needed to fill a specific objective or action. Ads like this require facebook pixel to be added so the conversion can be tracked then we have the product catalog sale this ad helps you pull the entire catalog from your web store and helps in sales then there's the store visits if you want to increase the visitors to your store. Ok let's begin with the traffic  type ads which is the most commonly used ad type so click traffic and fill in the name of your campaign let's name it test website traffic and click here you see the first option either you to generate traffic to your website or app so stick with the website or messenger option.

Second section is audience in this section you can create a new audience and save it for future use or you can select from the drop-down if you have already a custom audience created. You can do that by clicking on this create new custom audience and then click the type you want we will leave it like this for now and let's fill in our ad audience demographics and targeting ok first option here is location choose either you want to target everyone in this location. People who live in this location. People recently in this location or people traveling in this location then you just type in the location you want to target, it can be the country name or the city.

You can refine it as much as you can to reach highly targeted audience. So i will select target everyone in this location option and add two to three countries let's say canada, united kingdom and united arab emirates so just like this you can pick your target country or city. Next is selecting the age group of your audience by that i mean you can define which age group should see your ad only so let's go with 22 to 40 years of age after that you can select which gender should this ad be shown to. You can go with both men and women or any one of them so let me just select men only for this test campaign then you have the language option you can also target people speaking a specific language i'm going to select the English.

Ok so the next is detailing targeting. Detailed targeting is that the most important part of your ad campaign. Here you can add demographics interests and behavior of people you want to target.Just click on browse and there are multiple options i suggest that browse them and get an idea of what are the possible targeting you can do here so i'm selecting random targeting like generation, let's say millennials interested in. Could be anything, and then relationship status is let's say engaged can be really specific by targeting income range, education, industry and so many other options this is why i love facebook's ad targeting it is the best available online if you want to really precise about an interest you can simply type it, like let's say cars.

Let me clear it up a little so it will make sense ok so now i'm targeting millennial who are engaged and have interest in cars and automobiles. Then we have the option to exclude people with certain interest or behavior. So I'm going to exclude people from my list who have interest in motorcycles. I can even further narrow down my audience by clicking narrow audience and adding one more interest.

Let's say cruise so my audience targeting is that engaged millennials, who like cars and cruise but don't like motorcycles. You see how specific we can get here in our targeting. Ok the next option is connection type. You can set a connection with one of your page or app in targeting your ad campaign.

Here are the options: if you're adding a fan page as connection your ad should only be shown to people like your page, friends of people who like your page, exclude people who like your page. So you can select any one which you prefer to let me select my fan page here it is and I want my ad to be shown to people who haven't like my page. Means i am excluding those who already like my page. Then you can save this audience if you want to use this same targeting in future.

Alright, then you have the placements section, i normally go with the facebook recommended but as per your requirement you can edit the placement as well here you can choose which device type should see your ads and what facebook platforms should the ad be displayed like Facebook, Instagram and audience network. You can even select within Facebook where you want or don't want your ad to be shown like newsfeed sidebar, instant articles and in-stream videos ok so in the advanced options you can also target specific mobile devices with their OS versions or exclude categories for audio networks where you don't want to show your ad next is the budget and schedule section. Here you select daily or lifetime budget for your ad campaign. You can change it from 20 to whatever you're willing to pay for the campaign.

After that you can schedule your ads to either continuously run from today or manually select a start and end date and time. Then we have the optimization for ad delivery. Since we're using this ad to drive traffic to our website i strongly suggest keep it for link clicks but if your requirements are different, you can set one of these options. After that we have bid amount.

Recommended is good enough if you ask me, but but you can ofcourse choose an amount yourself or you're willing to pay for each click. Then within the delivery type you can go with standard which will show you ads throughout your selected schedule or you can go with the accelerated which shows your ad as quickly as possible lastly you just have to name your adset you just planned and click continue. Now here we are in the third and final section of ad campaign. Where we are going to select our ad format, media and ad copy so you can either create a new ad which we will do now in a minute or you can select an existing post from your fan page.

To do that you click this drop-down to select your can blow that from the drop-down you can select the post you want to promote. Click review orders and you're done that's it! Ok so now back to creating a new ad here are the few options you can utilize carousel ads, single image ads, single video ad slide show ad and canvas ad in carousel ad you can create an ad with two or more scrollable images or videos and in single image ad you can create up to six ads with one image each and no extra cost in single video ad you can create an ad out of the video in slideshow ad, you can create a looping video ad with ten images. Lastly if you select canvas, you can create an immersive ad by combining videos and images. I'm going to go with the single image ad I strongly suggest that you use your own well designed ad image, if not you can ofcourse search and select one from free stock images provided by facebook, so let's see i will search for digital marketing and find something related.

Ok there are some good options but i guess i'll go with the social icon one so click on it and hit done oh wait. Ok got it now, now select your fan page. This is what your ad looks like for now. Now fill in the URL where you want the traffic to go to once clicked on the ad.

Let me do it again okay fix now it will automatically grab the title and the information from the URL you just added. Now let's fill in the headline It will show up here and then add text which will show up above the ad image then you have the call to action button which is optional you can choose the one you want or leave it like it is newsfeed link description will show up below the headline in the ad then there is the display link. You can leave it blank or put in your website's URL. It should show up below the ad link description okay great, all done now let's take a look at ad previews in different facebook areas here is the default newsfeed preview we have been watching then there's the mobile newsfeed preview then here's a feature phone preview instant article preview and desktop right column preview so once everything is finalized  click review order and you ad is submitted for review great you have successfully created your first facebook ad now let's head to the ad manager so i can show you how you can edit your ad sets and ad after your created them.

So click on your ad campaign name here is the ad set level as you can see here you can make multiple ad sets with different targeting for example if you want to create ad set for United States and a separate one for united kingdom you can do it by creating one more set here the same we just did a few minutes ago if you go further deep in the ad set you will be able to see the ad you created and the same way you can create multiple ads and see which one performs better under an ad set by clicking on create ad, so back to ad set. To edit the ad set, you can hold your mouse here click edit ad set here you can edit anything related to targeting an audience and just like that you can do the same for your ads by clicking edit ad once you're done editing click Save and close. Like i mentioned before you can click on create ad and create as many ads within the ad set to test which one performs better the same way we create are ad. Thank you so much for watching this video if you have any question related to SEO, social media marketing, blogging,  affiliate marketing or content planning simply ask me on facebook or twitter by using this hashtag #askayaz and i will get back to you as soon as possible and don't forget to like and share this video..

Facebook Ads Tutorial - Learn How to Use Facebook Ads

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Facebook Ads Tutorial - Learn How to Use Facebook Ads Hey there, I'm Nicole! In this video
you'll learn how to launch a first Facebook Ads campaign from researching
your audience to setting up your campaign you'll learn the strategies at
the experts use to create winning campaigns. This tutorial will teach you
how to choose the right targeting method prepare targeting lists and create your
first Facebook Ads campaign. Before we start setting up your first campaign we
have to do a bit of research about your target audience. What does your audience
like? Where do they usually spend their time? Next we'll show you how to reach
out to these people.

This final part is crucial for your future successful
Facebook ads. There are three crucial methods to target people on Facebook:
interest based audience, look-alike audience and custom audience. This
tutorial will focus solely on interest based audiences while look-alike in
custom audiences require a lot of traffic and expertise, interest based
audiences are the most basic and most important place to start Facebook
advertising. Interest based targeting does exactly what you would expect: finds
and targets an audience based on the people, places, subjects and things that
they admire.

The first step to interest based targeting is to understand your
audience. Step 1: research your audience. These seven questions will help you do
just that. Who are the authority for your thought leaders your big brand in your
niche? What books magazines newspapers does your ideal customer read? What event do
they attend? What websites do they frequent? Where do they live? What tools
do they use? What's completely unique about this group? Check out Mollie
Pittman from digitalmarketer.Com for more information on these seven
questions.

While the answers to these questions are necessarily complex, the
research to arrive at these answers can take a lot of time. For this task you can
use Google search, Amazon search and Facebook audience insights.
Don't forget about websites such as Quora.Com. You can easily get answered
there from people who are really interested in a given niche. For example,
I will use only google search to show you how to make all the lists you need.
Let's say we're selling fishing equipment: don't forget that Facebook
doesn't allow you to target any page you want so you need to make numerous lists
of the same topic because many of those interest will be
crossed out.

The list of interest will look like the following. Who are the
authority figures thought leaders or big brands in your niche? In this case it is
very easy to find a list of the best fishermen all over the world. Just type in
fishermen ranking and you'll find all the results that you need This is the list that I made: Ray Scott
Angler, Jacob Wheeler, Mark Rose, Greg Hackney, Andy Morgan, Ott DeFoe, Jordan Lee, Randall Tharp, Kevin Van Dam and Jimmy Houston.
Which books, magazines, newspapers does your ideal customer read? In the
following example you can see a list of magazines about fishing. There are more
magazines about fishing that will end up on your target list.

Just be thoughtful
and selective Also try using amazon.Com to find
books about fishing most of the books won't appear in the detailed targeting
box but you can also try targeting authors of very popular books This is the list that I've made: Field &
Stream, Outdoor Life, Bassmaster, Florida Ssportsman, Sport Fishing, Saltwater
Sportsman, In-Fishermen, Marlin, Fly Fishermen and Florida Sport Fishing What events does my target audience attend?
This is very important because only a real fishing enthusiast will go to these
fishing tournaments and will follow all the news about the subject This is the list that I made: Pompano Beach
Fishing Rodeo, Opening Day of Trout Season, Big Rock Blue Marlin Tournament,
Yamaha Contender Miami Bill Fish Tournament, Big Bass Tour, Lake Havasu
City Striper Derby, Pompano Beach Fishing Rodeo and Lake Champlain International
Fishing Derby. Which websites does this target audience frequent? A quick Google
search will provide the top web sites for your audience, however keep in mind
that this is only a list of websites of fishing associations or fishing resorts.
People also read blogs about fishing. Those bloggers have really specific
audiences which are really interested in specific fishing related topics. This is
the list that I made: bassproshops.Com, midwesttackleshop.Com, tackleexpress.Com, theessentialfly.Com, avidcarp.Com, tackledirect.Com, Midcurrent, BD
outdoors, World Fishing Network, Wire2Fish.

Next you'll want to look at where
does this audience live. The geographical location of your potential customers
usually depends on a market you want to sell in. It's rare to feature a product
that can only be used in a specific location. What tools do they use? In terms
of our fishing example let's think about all the equipment that's needed to start
up in this sport so it could be branded online stores that sell fishing rods,
reels, bets and more This is the list I made: G.

Loomis Rods,
St. Croix Rods, Lamiglas, Fenwick, Shimano fishing, Daiwa, Eagle Claw,
Rapala, Pen Fishing, Berkley fishing Next you want to know what's completely
unique about this group. Often people new to Facebook ads forget to ask this
question Basically the question helps you
discover and unique or unexpected traits about your audience. This question is not
as straightforward as others and will require a bit more creative research.
After you've done a bit of research about your audience and created your
targeting list, you can log into your Facebook account and start creating your
first advertising campaign.

Step 2 set up your first campaign. When creating
your ad you have three options to choose from: boost your posts, ads manager
and power editor. Boost your post is the easiest way to create an ad but it has the
fewest options in terms of targeting so you should probably avoid it. Power
editor is the most advanced way to create an ad but the message is often
too complex for first-time advertisers.

In this tutorial we'll use ads manager
to create our first ad. Choose your ads objective. First off you have to choose
an objective of your campaign. I suggest you choose the most relevant objective
from the list: if you want to get some traffic to your store use traffic
objectives so you get the cheapest clicks to your website.

If you want
conversions you have to choose conversions objective just keep in mind
that your Facebook pixel should be installed for the objective. Pro tip: you
need to get 20 to 25 conversions to any given conversion event otherwise
Facebook won't be able to optimize your ads correctly. Facebook does a lot of
automatic optimization so you have to clearly define your campaign's objective.
Let's select a conversions objective. In this step all you have to do is name
your campaign and then click continue.

Next choose conversion event: the problem
here as I mentioned above is that Facebook needs 20 to 25 conversions per
day no matter what conversion event you choose so if you're choosing purchase
event and you don't get 20 to 25 purchases per day Facebook won't be able
to fully optimize that campaign that's why you need to boost your conversion
event. I suggest that you first choose view content as an event after a while
take a look at how many Add to Cart events and purchases you get per day and
edit your campaign accordingly. The next step is the most important step this is
the part where you get to define the audience, budget and bidding. First of all
you have to choose which market you want to advertise, also you'll need to pick
the age range and language in the beginning it's best to not be too
specific about an age or a gender.

You can refine your ad targeting by these
demographics as you gain traffic and learn more about your audience. Never
assume anything before starting your advertising campaign only choose
settings based on research that you've performed earlier. An audience size of
roughly 250,000 works well. The number is not too broad it's also not too narrow.
It's important to have a big enough audience in order for Facebook to
correctly optimize the results.

In general cold traffic audiences should
range from a hundred thousand to five hundred thousand people, eventually
you'll want to test out a combination of interests in order to identify a more
specific and niche audience. To do this just click narrow audience under
detailed targeting list and add more interest there. The main mistake people
make is leaving automatic placements selected by default.
This action enables Facebook to run ads on every single placement it can, however
the placements you need depend on the product you're selling. I usually advise
that people avoid the audience network placement: Facebook is working on
improving this placement but since the features still in their development
phase you don't have any control over it aside from some basic exclusion features.
Messenger placement is a very specialized feature which is only
suitable for engagement or retargeting users; for this reason it
to make sense to use it with your first facebook ads campaign.

The same goes for
instant articles: you need to prepare specific content for this feature.The
best way is to start with mobile and desktop newsfeed.
If you eventually experience positive results from your campaign you can scale
the use of the feature through other placements. Let's look at budget and
schedule: the next steps are to define how much you would like to spend on your
ad and to define if you want your ad to run continuously or via schedule
Facebook. Advertising has become even more expensive gone are the days when a
10 dollar ad budget would be enough to reach your goals. Nowadays you need to
invest more at the start of your Facebook ad campaigns in order to
experiment with different audiences and to understand what kind of people are
really interested in your product.

You can also employ various bidding
techniques: it works best to choose optimization for conversions, if your
objective is conversions, and automatic bidding. Change your conversion window
from 7 days to 28 days click or a 1-day view; this
will allow Facebook to make the most out of your data after a while you can look
at how your audience is converting and you can adjust the conversion window.
Design your ad there are two ways you can create an ad: from scratch or by
duplicating a post you've already created and used. When creating a new ad you can choose
from five formats: in the very beginning I suggest that you use a single image ad
and simply create a few ads with different images for the same product.
This way you get the best idea concerning what works and what doesn't
work for your target audience. Also, this format lets you land people to the most
preferable page on your store or product if you want to push harder.
A carousel ad gives you an option to use five different images in one ad: this
option is really handy when you want to show that you have a variety of products
in your store or determine which product best suits your target audience.
Facebook recommends that your images are 1200 by 628 pixels.

Also keep in mind the
20% text rule you can read more about it on bit.Ly/imagerule. Upload images
that you've taken yourself or choose a free stock photo. I also suggest that you
try a free tool called Canva to create more eye-catching and original ads. You
can register at Canva.Com.

You can also always hire freelancers to find and edit
images on upwork.Com Now let's get to the fun part you get to
create all those catchy headlines and descriptions use your imagination and
try to research what are the big brands in your niche doing with their Facebook ads?
What kind of images do they use? What kind of text do they use? Also feel free
to experiment with call-to-action buttons. Keep in mind that usually in
mobile newsfeed the call-to-action button covers the description text so if
you have something important to say in the description don't use the
call-to-action button. In that case you have to include a call to action in your
ad text. Facebook ads are a really powerful way to target your audience
mastering the strategy will take some time.

Don't try to do everything at once:
concentrate on the easiest approaches and then go deeper into audience
research targeting and ad design. So let's recap:
use Facebook ads to target audiences in three different ways:
interest based targeting, look-alike audiences and custom audiences. Research
your audience using Google to find answers to the seven audience research
questions; don't forget about the other tool that I mentioned at the beginning of this video. Use ads manager or power editor only on Google Chrome to create
campaigns.

Understand the objectives of your campaign; don't make any assumptions
about your audience demographics before starting your first campaign. Give
Facebook enough data to run your ads properly. Don't try to do everything
manually it has a ton of inside data, use it. And lastly, be creative try out
different banners and texts: this way you'll get the best results.

Now it's
your turn to build a drop shipping empire. Use these tools wisely and invest
enough time to master them. If you have any question, feel free to contact Oberlo support. We're always willing to answer any of your drop shipping
questions!.

Facebook Ads in 2018Going From Facebook Ads Beginner To MASTER

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In this video we're gonna go from being an absolute beginner in Facebook advertising to completely mastering it. If you've never done Facebook ads before, but maybe you had some information about it We're gonna touch on absolutely everything that you guys need to know and these are the same strategies that I was able to apply within the last couple months to take a brand new business from Absolutely zero to over one hundred and fifty Thousand dollars in sales, okay guys. I truly truly believe that knowing digital advertising is the key to growing any business Okay
Imagine being able to take any company putting it in front of the right audiences and being able to generate money doing that is what Facebook Ads and digital advertising Allows you to do so in this video We're gonna take you from beginner Okay to a complete master Make sure you guys stay all the way into the end my name is Joaquin Corrales subscribe to this channel. We're releasing videos daily We're gonna hop into my computer and get right into it Alright guys.

We're gonna. Jump right into it and the first thing that we're gonna Do is we're gonna go to the business manager, okay? And we're gonna create our ad accounts through the business Manager because it's gonna make everything a whole lot easier and later on in the future Let's say we want to give access to someone to come to our ad account and check it out or something of that sort This is going to be the way to go so you're gonna create an account in the business manager obviously you need a Facebook account So after you have your Facebook account created you're gonna come to business dot facebook.Com you're gonna click on create account here And then it's gonna ask you for a business name just enter the name of your business or enter your name Not a big deal And it's going to head and it's gonna go ahead and create an account now after you create an account with the business manager You're going to you're going to one create a Facebook page right and it's important that you create a Facebook page for your business Because that's what's going to show at the top left hand corner of your ads okay So once we start creating the different ads And going through the different strategies that you need to apply then these this your profile your business It's what's going to show up there So it's important that you guys create that the second thing that you're gonna be prompted to create Once you go in through the business manager is an ad account so just it the steps are gonna be right there in your face You're gonna hit one two three and just go through them and so after you have all of that set up Okay, which should only take about two minutes you're gonna come to a screen that looks like this And this is the start of creating our first advertising campaign And we have a whole bunch of different marketing Objectives that we could choose from but we've before we go into the marketing objective that is right for four specific types of campaigns let me kind of explain the hierarchy of Facebook ads so you guys could kind of see here on the left-hand side, so we have a campaign We have an ad account. It's already made at set and AD so let me draw it here so that it's easily Understood so here. We have at the highest level.

We have a campaign okay, and at the campaign level We're gonna choose our objective, okay? What is gonna be the objective of this campaign do we want people to? Engage with our post we want people to come to our website right that would be a traffic do we want people to add certain items to cart so at this level we choose the objective now a Level under the campaign are gonna Be what are called ad sets okay, and what ad sets are going to do is that ad sets are going to target different audiences? Okay So as we create campaigns we're gonna be testing different These are ad sets we're gonna be testing different audiences with different characteristics and different interests And that's what these different ad sets are going to do and now every single ad set also has different ads right They could be the same ads or they could be different ads and those ads right at that end level at that end goal are the ads that people are seeing so this thing all the way at the at the Far right hand side is what people are seeing what they're interacting with in their feed and what they're giving feedback Based off of okay, so you guys are gonna see that as we create advertisements for this sample business, okay? And this sample business is gonna be a coffee shop you guys are gonna. See that we're gonna create advertisements We're gonna create ad sets we're gonna create campaigns, and we're gonna do it in a way where we're going to be testing What is the most effective way to run advertisements for this business, okay? And that's how you do it in real life in real life. This is how you do it You create you choose your campaign so what's gonna be the objective of your campaign then you choose You create different ad sets that are all targeting different audiences, and then you point different ads to it And then we see okay this ad set is not going to work this ad set works this one does not the Does not and so we start spending more money on this one because this audience is the one that is Responding to these advertisements, and maybe that's a little bit confusing Maybe you don't understand 100% how all of that fits into play but it's gonna become a lot more obvious right now once we start actually drilling into the platform and creating these campaigns these ad sets these different ads and so that that kind of Acknowledge is a very common misconception about paid advertising which is that it's a black hole, right? This is a red hole, but it's just imagine a black Hole where you just throw money down and you're not sure what your ROI is going to be how much money you're going to make Back or how it all works and paid advertisement is not like that okay? It's the key to growing any business because if you're able to have a product. Okay, especially a product That's good, and put it in front of the right audiences.

Okay, then they're going to pay you for it, okay They're going to come to your offline business your online business it does not matter And how you do that is by testing so you're not spending actual money on advertisement Until things are working okay, you could spend on these ad sets one from one to even five dollars Let's say obviously you could spend as much as you want, but you only have to spend from one to five dollars So see if this ad set is going to work at all, and if this one works then we're gonna We're gonna put we're gonna close all the other ones, so we're not gonna spend money there anymore And we're only gonna spend money on the ones that work, okay But before we get into that I also want to talk about something else That's super important, and that is the Facebook pixel okay, and the Facebook pistil pixel is gonna Be essential to our success in facebook Advertisement and the reason why it's gonna be essential is because the Facebook pixel is gonna allow us to track everything Okay, it's gonna allow us to track everything and later on in this video I'm going to show you guys how to create a Facebook pixel, and how you're going to install it on your website And so what the Facebook pixel is is just imagine like a line of code, okay? And this line of code is going to live on your website So here you have your website And your lot your your Facebook pixel is going to live there and what happens is that every single person? Who visits your website from wherever they're coming from is going to trigger it it's going to be triggered by? Itself and so Facebook is going to know exactly Who that person is okay? They're gonna know exactly who that person is that was eight that that came on to your website? And so what we're going to be able to do by tracking that information Which is extremely easy to track is that we're later going to be able to run advertisements, okay? We're gonna be able to run different ads to all these people okay We're gonna be able to run ads to all these people that came into our website Okay That's how you see those examples of people of maybe everyone has done this right you go to a certain website And then after you leave the website you go on Facebook and there's an ad there's an ad in your face or you go on Instagram and there's an ad right there in front of you of The place that you just visited this is not complicated at all and it's also no accident, okay It's no accident that you just saw an advertisement for Taylor Swift shoes after you were googling for them, okay It's no accident at all how that happens is through the Facebook pixel? So these websites have a Facebook pixel installed you go on to their website The pixel knows that it's you right and knows that it's you that went on there And then when you go back to Facebook This person the the business that whose advertisement you're seeing has a campaign running. That is Targeting the people that are activated this pixel, okay? And it goes way more in depth in that and way more advanced and we're also going to cover that in this video right because We're gonna completely master Facebook advertisement And so not only are we gonna create campaigns that are going to target people that visited your website or did certain actions But we're also gonna be able to do what's called creating look-alike audiences, okay? And look at like audiences is where the real money is that and this is extremely powerful And the reason why I look-alike audience is extremely powerful is because imagine that you have five hundred people That for example bought a certain product Okay, these people purchased from you or maybe you have one thousand people that visited your website Okay, and the people that are visiting your website They're they're a specific type of person right let's say that I have let's say let's use the coffee shop Business example that we're gonna be using here if a thousand people visit my coffee shop website More than likely those 1000 people are gonna. Be interested in Right and so what I'm going to do with Facebook is that I'm going to tell Facebook all right Facebook you see, there's a thousand people that came into my website I. Want you to go out there to go out there to on Facebook out of every single person that is a Facebook user and I? Want you to find people that look like them, okay, and that not physically look like them But that are like them right and this is what's considered a look-alike audience so Facebook is gonna use its super high level and super complex algorithms to generate Millions of people that are like these thousand people right so that's why sometimes you see people or you hear people say that the more data that you give Facebook the more information that you give them the better your Advertisements are going to run because if you only have five people that purchased from you Then first of all you can't even create a look at like audience But you could imagine that having five people and going out there on Facebook and finding people similar to them is Going to give you something that is of a much broader range people that are not so similar to them as Opposed to if you have 500 people right because now Facebook has more data to use to go out there and find people that look Exactly like them right that are eggs that have the same Characteristics of these people and that's how you tap into cold traffic right which are people that don't know anything about your brand So we're gonna focus on absolutely everything in this video Let's get right into it So we're going back into the Attic on and let's go over a lot of these different Marketing objectives here so to be honest I have only used maybe a very small fraction of these marketing objectives But the funny thing is is that you will - okay there are tons of things here that you're going to or there are tons Of things here in our face that we're really never going to use the ones that I use the most are engagement conversions traffic And I've used in the past app installs right because I also own a mobile development company and some clients wanted to run campaigns That focus on app installs, but all of these that are brand awareness reach Video views lead generation messages store visits, I have personally never used those, so yes You could look you could use store visits if you have an offline business But that's not what we're gonna cover in this section so the one that we're gonna use the most are traffic engagement and come And I remember when I first started running Facebook advertisement a long time ago This is this is my train of thought behind this so I wanted people to Download an e-book right so I had an e-book.

I mean let me go back on Photoshop for a second So I had this ebook right here, okay? I had this ebook, and I had my website the e-book was on my website And and I wanted to start running Facebook ads to it and so when I was looking at this page right here I thought okay, I could use conversions which means that I could specify an objective I could use engagement or I could use traffic and logically thinking I went with Traffic right and the reason why I went with traffic and maybe you guys would as well is because I thought okay if there's more There's tons of people coming into my website from everywhere if I have more traffic on my website Then I'm gonna have more people downloading my ebook, okay that was the logic behind it and what ended up happening was that I was negative a thousand dollars, okay, and Nobody not a single person had downloaded my ebook. Okay. Let me say that again I spent a thousand dollars on traffic advertisement and Not a single person had downloaded my ebook and there was a comp those are stories a lot of mistakes in there that you guys Are gonna be able to avoid and we're gonna go over in this video But the main mistake was that I chose the wrong marketing objective. Okay, so I thought logically speaking okay? I just want traffic and that's what Facebook did facebook gave me traffic to my website right which was wrong I did I altum Utley didn't want traffic what I wanted was people to complete a certain action which was to download my ebook Okay So so you guys the lesson there is that you guys need to choose the marketing objective that you need for whatever you want But it had you can't think you can't try and come up with your own solution to your issue I guess right if you want more people to buy your product Then you might think that traffic is good because it's more people are gonna land on your website So logically speaking more people are going to buy.

That's wrong. Okay. You need to follow exactly What facebook says so if you if you literally want traffic then you would choose traffic you would choose? Engagement if you want people to engage with your post so let's say that you you post it on Facebook or Your advertisement and you want people to like it to comment it to view it you would do engagement and the most popular one is Convergence okay. We're gonna start with an engagement Campaign and then we're gonna go into conversions but conversions is the most popular one and the reason why that's the most popular one and it's the one that I mostly use on a Daily basis is because the conversions campaign focuses on optimizing for a specific action ok So let's say that you guys have an online store, and you want people to buy your product.

You're gonna be able to create a conversions campaign that Optimizes for Add to Cart or that optimizes for people buying stuff or that optimizes for someone downloading your ebook and what's gonna happen is that Facebook is gonna start storing data of every single person that completes that action and is going to - to start presenting the Advertisement to other people that are like them ok so what I should have done on that EBook example was not to do traffic what I should have done. Was I should have started a conversions Campaign ok and what the conversions campaign is going to do automatically is that it's going to? Start showing your advertisement to every single person who you target it right because you have to specify who you want to target But what it's going to do later It's kind of it's gonna know that ok this type of people they like the e-book ok this audience right here they like the e-book so it's gonna start spending all the advertisement money and targeting people that are here because it's Optimizing for people that are doing what you want ok its optimizing for the conversions ok Which is ultimately what I needed when I when I wanted people to download that ebook ok So we're gonna start with an engagement one here and remember the engagement one is for people for for when you want people to comment to like And to do those types of things to your post so we're gonna click your on engagement and at the bottom It's gonna tell us to enter a name and so see here We could engage for a bunch of different things so or we could optimize for different things for post engagement do we want people? To engage what they post do we want people to like a page right or event responses? Let's do it with page likes you're gonna choose Your name right there, not a big deal and here gonna set up your ad account Okay, so obviously you need an ad account set up And and then once you do that then it's gonna run it with that one So let's just say continue here great my ad account set up and you're only gonna have to do that one time And it's because I just created this profile so here at the top is where you choose your page remember that earlier We spoke about how you need to have a page, and how you're going to create it so here We have the best coffee shop And then as far as the ad set name if we go back to photoshop here for a second We're gonna realize that we already chose our campaign. Okay our campaign Objective was engagement up here, and now we're here in this middle level where we have our ad sets and remember How we said earlier that our ad sets are going to target different Different audiences, so usually what only my ad set is like the name of the audience so here I'm going to I'm advertising a business for a coffee shop business Okay, so the first people that I'm going to target are gonna. Be people who are interested in coffee plus Starbucks, so I'm gonna call that as my ad set name and let's go down here through the options and kind of learn what it Is that's going on here? So here we have the page we already chose a page here we have the audience and this is the most important part because if we're able to Target the right audience right if we're able to put this in front of people Who are interested in what we have then we are going to have success with our advertisement, so I'm gonna take this off here We're going to custom audiences later We're not gonna do that right now so people who live in this location so usually you're gonna want to target people in countries of a high GDP right richer countries and the reason for that is because Not all leads are created equal, but in this example, okay? And the example of post engagement what you're gonna want to do in order to build social proof with your audiences Is that maybe you target the entire world okay? But later on when we start running advertisements for Conversions and for people that are buying stuff from us then we're not gonna target the whole world we're gonna be really Specific and that was an issue that I made as well when I started running Advertisement was that I wanted people to download my ebook okay But more importantly I wanted people to download my ebook who had money okay, because I wanted to later on sell them stuff But what I did with my first advertisements was that I targeted the whole world okay.

This is earth right here earth I targeted the whole world and that was terrible because What happened was that there were people of countries with very low GDP that were downloading my ebook and then Facebook said oh? Okay, people from these countries really liked your ebook We're only going to show it to them and so all of my leads and the entire $1,000 that I spent Basically had like one u.S. Lead and like two canadian leads right it was it was absolutely terrible and so and So we have to make sure that we choose the right locations But as far as as far as an engagement post it does not matter okay It doesn't matter because I just want social proof and I want people to like my post I want people to comment I really don't care where they're from because that's not how I'm going to make the money right but once your Facebook post has more Likes and more comments and everything then people are gonna start paying more attention to it so down here You're also able to select the age So how old do you want? Your audience to be and we're gonna learn as we go through this is that we're gonna be able to optimize our campaigns so when You first start off you're probably not gonna have any idea what it is that you're gonna need to to set this at But like for example you're not gonna know whether you need to only target people from 30 to 45 years old But once we start a campaign and we spent our first two three four dollars. We're gonna be able to learn Who are the people that are responding to this advertisement and then come back and modify art our campaigns okay? That is always the way to go now as far as language. I'm always gonna select English right.

I'm not writing Advertisements in Spanish you would select it in your own language, and then this is really Where the most important part comes in which is in the targeting of the based on interest right so? What do I want people? What type of people do I want seeing this advertisement okay, so here this thing predefined some stuff I don't want that I don't even want this Detailed targeting so include people who match at least one of the following so when here I could put like online shopping Let's just select a bunch of these I select coffee Let's select coffee houses Okay, I can't spell coffee houses coffee maker Right so what this going to do Let's say that I just went with this ad with this audience here that I started my campaign with this audience what this is going To do is that Facebook is gonna go out there And it's going to see people that it's going to find people that like coffee makers I like coffee that like coffee houses that like online shopping And they only have to like one of those and as long as they like one of those Then they're gonna advertise me okay now when we're when we're setting this up for this example of the best coffee shop And this is really a mistake that a lot of beginners make is that for example they're gonna come here And they're gonna want to come they're gonna want to target coffee right there And they're just going to target coffee and as you can see it's said they're 363 million people like this is too many people your audiences cannot be this big usually I've had the greatest success With audiences um at most having like 4 from 4 to 6 million people targeting, okay And even less it's better the less you have the better because technically that means that you're more targeted, right And I'll show you what that means in a second so here. We're targeting coffee, okay, but what we're going to do. It's something That's called flex targeting and this is a bit more advanced But it's important that we start doing it from the beginning because it's gonna allow our Advertisements to be a lot more powerful so here We're targeting people that like coffee, but I not only want people I not only want people to see my advertisements that like coffee But I also want to click right here on narrow audience, okay, and I'm gonna. I'm also gonna target people that like Starbucks and As you can see only 49 million people only friggin generally speaking because that's a really big number but 49 million people like Starbucks, but what this is going to do right here is that it's gonna target people that like coffee and Like Starbucks, okay, so I did these 49 million people some of them are gonna also like coffee And it's gonna target them, and you know what something else.

I'm gonna do I'm gonna narrow it down Even more is that I'm probably gonna go out there I'm gonna find a brand of coffee maker okay a coffee maker brand or a coffee brand let's actually do that right now So let's go on Google and let's let's look for the best coffee brands and I'm gonna target people that like those coffee brands because in Facebook you could technically speaking Accidentally be interested in coffee As per their algorithm right, so let's say that this one day you liked a Facebook post of someone who? Who posted something about coffee right you liked it because you thought it was cool in the moment Facebook might think that you're interested in coffee But in reality you just like the Facebook post because you thought it was cool, right? But if I target people that are interested in a coffee brand like people are not Accidentally interested in a coffee brand you get what I mean How it's so specific that uh that if you like that then you'd literally like coffee, right? Let's say you're targeting people in the fitness industry, and you want to target people that are into bodybuilding You could just come in here, and you could type in bodybuilding right which is super general And you should never do that 135 million people or you could type here you can come here and type in optimal nutrition C now you have 9 million people and optimal nutrition is a very popular brand of supplements so people who like optimum nutrition are More than likely into bodybuilding like a lot more likely than someone who's just interested in bodybuilding And then you could do what we're doing here, which is that you you click on narrow right narrow further? Which allows you to make it so that people are interested in both and let me write Let me draw here a very quick example, so you guys are able to more easily understand this so right here We have people who are interested in coffee Right here, we have people who are interested in coffee here. We have people who are interested in Starbucks ok Starbucks, and so what we're doing by pressing the exclude option or the the include. What was it was it called Narrow further right when we're pressing the narrow Option is that we're doing this we're grabbing this circle of people who like coffee And then we're grabbing this circle of people who like Starbucks, and we're joining them like this okay? And this is the audience that we're targeting so so now we're gonna target these people here right who like coffee and Who also like Starbucks ok and so we're gonna do it even further we're gonna do it a third level And I'm gonna go on Google right here and type in Best coffee brands let's see what we could find here 13 best coffee brands and This is kind of the research that I personally do as well as I'm as I'm looking as I'm finding different audiences And what you guys are gonna learn is that you're never gonna have an audience off the top of your head That's gonna. Be super effective what you have to do is you have to create different ad sets Targeting different audiences and then seeing how they perform, okay? You're never gonna come into this and on your first try just hit it out of the park and find the best audience That's gonna perform The best could you yeah? But the chances are very low so you're gonna have to do this research here like for example.

This says da ma Let's see if that's even something that I could choose here and See so it's not there and actually in the middle of this campaign creation here. I'm gonna Go I'm gonna. Go over something else which is It's called the audience insights And that's how that's another way that we could do research in order for us to find people that are interested in coffee And it's important that we do research not only before our camp curating our campaign, but even during the campaign Okay, as I'm creating these campaigns. You're in real-time with you.

This is literally what I would be doing so for example I'm going to go on Google, and I'm gonna type in Facebook Insights Facebook audience insights, I'm pretty sure and I'm gonna click here. Just look for something called audience insights. Okay, google it, it's gonna take you back to Facebook one way or another and Facebook is down All right, so we're back here, and how I found the Facebook Insights And how I got it to work because it seemed to have been downwards And I just opened up a new tab of this and I went up here to the top left and I hit audience insights Okay, so as we're creating our campaign here in this different tab. I'm gonna open up I'm gonna always have audience insights open on another tab and I'm gonna use it to find people of different interests so for example I'm gonna come back to audience insights, and I'm gonna type here in this interest part here I'm gonna type in Starbucks And it's actually gonna give us a whole bunch of information about People who are interested in the entry in in Starbucks right in the interest that is Starbucks? So people that are interested in Starbucks according to audience insights are 77% are women 23% are and these are other things that they're interested in okay? So they're interested in children's first career building out and about relationship status education level So it's there's really a whole bunch of infer their is a whole bunch of information here that we could use to create our Our audience right what do we need our audience to like? Because people that like Starbucks are also interested in this specific thing and one of my favorite Places to go to is the page like section right here, so I'm gonna go to the page lights And I'm gonna take a look at the pages that people that are interested in Starbucks are liking and I'm gonna specifically focus on the ones that are that are relating to Starbucks, so here we have Facebook so obviously like Facebook family got a Simpsons So it seems like these are all things that are pretty random Let me see if I could if I could just type in like coffee maker So I'm also going to search for coffee maker let's see what comes up.

I'm gonna take off Starbucks actually Alright, so it seems like everyone who's interested in coffee likes family I
But that doesn't help okay when you guys see something like that make sure you don't come here and like Target Family Guy that has Nothing to do with it so what I'm actually gonna do is I'm gonna go back on Google, and I'm gonna keep looking for some coffee brands so top coffee brands Dunkin Donuts, no maybe Dunkin Donuts, let's go back and try it So I'm gonna look up and sometimes you guys are gonna come here and look for interests that don't show up There's really nothing you could do about that like you can if you don't see an interest here that Facebook doesn't give you an option For it, then you can't target it so Dunkin Donuts know. I want to go more specific Let's try Maxwell House Maxwell House and and you guys also want to target or want to find like competitors here And see what people are liking that have to do with the competitors, so let's see what Maxwell House is I'm gonna google that Okay, so Maxwell House is a brand of coffee manufactured great, so it's a coffee brand Let's see what people here are doing so it's still woman So you guys can see here that a big percentage of? The people that like everything to do with coffee or woman so maybe that tells me to come here and Only target people at a woman, but since this is a brand new campaign I'm just gonna leave it on everybody and then once it starts running I'm gonna be able to see if I want to switch it to just woman So let's see if we could find all right. Let's try this one Nescafe I think this is gonna be a good one All right, so see 87% a woman. Yeah, we're probably definitely gonna do that but let's just leave it like this for now So I'm gonna go to page lights and see what these people are liking so let's see what tasty is Adam Sandler, Dada Usually what you'll be able to do as well, and and look this audience size is perfect 900 k21 minutes so let's come back to our ad sets and we're gonna do people that like coffee people that like Starbucks and people that like this brand right here, okay, and And so I think this is a pretty good audience to start with up here.

I'm gonna also I'm gonna put on who my audience is targeting cuz it's gonna be easier for me to see from the outside the best coffee shop I got that we're gonna go in the entire world and we're gonna do it people that like these brands right here 18 to 65 Targeting all okay, we're gonna go down and usually the automatic placements. I'll ream out leave it on automatic right I'll leave it to post it absolutely anywhere, but later on once we get into more advanced stuff. We're gonna See how we're gonna be able to check how a specific advertisement is performing and be able to edit and be like hey I only want to show this on Instagram or I only want to show this here or there right but for now we're gonna leave it on automatic Placements and we can start advertisements for as little as five dollars, okay? And this this um what you guys have to realize is that as you're creating these ads The the amount of money that you're going to spend is going to be at the ad set level and it's going to be Daily, so how much money do you want to spend on a daily basis? So I'm gonna leave this here are five bucks when I hit continue We found one error. Where are the people you want to reach at a location for your audience, okay? So it seems like we have to have a location here if we even if we want the whole world So let's just do North America will do South America and Make sure that you guys choose region as opposed to whatever.

I just did here so North America see how it says place here, I'm looking for a North America region, so it's just in South America and North America and maybe was just to Europe to Europe region and Asia Will do Australia Okay great, so see here. We have 1.9 Million people and this is a perfect audience size to start with and the reason for Why this is a perfect audience size is because it's not an audience? That's too big and it's an audience. That's Micro-targeted, which means that it's people that like coffee people that like Starbucks, and they like this coffee brand okay? So these people are more than likely gonna be interested in my coffee shop And and they're going to bring an engagement to this post remember that yeah Maybe the end goal here is to get people to come to my coffee shop But this is not what this advertisement is for this advertisement is for engagement, okay? I want people to Engage with this post so that they could bring social proof to my post right later on we're gonna set up different advertisements To sell different products or whatnot? So let's go down, and we're gonna hit here continue So we haven't selected at five bucks and now the section that we're at right Now if we go back here to photo shop is the advertisement section okay? So now we're actually we already created we we created the campaign Let's choose your different color just so that you guys are able to see this we created the campaign We created an ad set now we have to choose the different ads For that ad set and then what we're gonna do later is that we're gonna duplicate from here from this point now So let me change the color one more time So what we're gonna do after after we finish what we're about to do is that we're gonna come here We're gonna duplicate this into another one except We're gonna change who we're targeting and that's gonna be the easiest way for us to test all of this It'll make sense as we do it, so let's go on so here. We're at are We're at the ad section Which is the final piece of our campaign and after we do this after we confirm this our? Advertisement will go out to the world and everybody will see it so here.

We have different options We could select a single image and it's cool because we could select up to six images and Facebook is just gonna have those on rotation and then later on we'll be able to kill the ones that don't work here We have a single video so we could pull one video or its slideshow Which is a looping video with up to 10 images what I usually do about? 99% Of the time is that I just do an image sometimes I'll also do a video it just depends But you guys are gonna have to test with the different ones and see what works best so I'm just gonna find some sample pictures here on Google and To use so let's try coffee shop Okay cool. I'm gonna take a screenshot of this. I'm gonna come back to my advertiser. I'm gonna upload that image Let's wait for it to upload here and guys this is live like this is me creating a campaign here Just as I would if I was doing it for myself And kind of giving you guys the entire walkthrough of how everything works out so here.

We have the image We have the best coffee shop, which is the name of our Facebook page? We have a picture there of the shop brand 0 lies blah blah blah This is the best Coffee shop ever This is the best coffee shop ever so you have some text there I'm advertising your brand and as you can see this is a paper engagement and we're also optimizing for people liking our page So that means that Facebook is going to tell us how we're gonna set up our ads so it's gonna be like this We're only gonna be able to provide the text later on when we create a campaign for conversion for conversions Then we're going to want to specify for example a page for them to go to and so on but now we just have an image so there we go we Have we have some text we have the image we have Everything ready to go I could add more images here I could also hit free stock images And it's cool because they don't let they'll give me access to a whole bunch of images that they have so look I get include Like this one I can include this one the hell There could include that one I could include this one. I could hit done and Look, I'm just I'm gonna be able to use their their pictures there as well, so it's super cool So so I'm gonna hit confirm here And we're off our first advertisement is off the ground and oh look it turns out that you need to pay No, you don't need to pay you actually just need to add your your credit card information so that dirt so that they'll be able To obviously charge you as your advertisement gets around so I'm gonna finish up adding this up here real quick And then we're gonna go into how we're gonna be able to analyze this campaign so that we're able to take things off to make it better to Optimize it so that we can get the best results for the lowest amount of money And then after that we're gonna go into creating a convergence campaign All right so after we enter our credit card information then our campaign will be submitted okay, so right now We're running an engagement campaign so as you guys could see here on these top three levels This is basically where you're going to live and this is where you're gonna be able to Analyze these campaigns in order for you to optimize them, okay And optimizing campaign simply means um fixing up who you're targeting like who your audience is Fixing up the advertisement seeing which ones are working better so that you only leave things running if they're actually working And if they're actually making a sense right as far as how much things are going to cost So as far as the campaign you could break things down here by day by week by delivery by location You could have a whole bunch of different columns, but that's not what we want as far as the campaign is concerned We want to go to ad sets and the reason why we're gonna want to go to ad sets is because remember that we said That every single ad set is going to target different people so if we separate here this This campaign and see who its optimizing for that won't be as effective as if we do it in the ad set Section so let's go to the ad sets right here and in this example We only have one But let's go ahead real quick and let's just duplicate that so for example what you will do after you create your first one so Right here. I just finished creating my first advertisement. I don't only I don't want to target one I don't want to have one ad set at a time Because I'm not sure if this is going to be effective right so what I'm gonna do is I'm gonna have multiple ad sets running at the same time all of them targeting different Audiences to see which one is going to work best, so I'm gonna come here.

I'm gonna duplicate this And hit duplicate and it's basically going to create another Copy of it and another copy of every single ad but what I'm going to do when I duplicate it is that I'm going to Edit the I'm gonna edit the audience, okay Because I don't want to target to add sets with the same exact audience right that makes no sense at all So for this example, let's say that I'm gonna target people that like that same brand here, you would just figure out a different way a different um a Different audience that that applies to the same niche right in this in this case coffee shops first So let's say, I'm gonna do people that like coffee makers Or that also like coffee beans or that like coffee Coffee talk, okay, I think coffee talk sounds like a like a talk show maybe a podcast or something But two hundred and two thousand people like it so that's good enough So what this audience right now is doing is that people who need to be interested in one of these things And if they're interested in one of these and they're going to be targeted, and I'm gonna click Save and continue, okay And that's gonna be my new ad set, that's it. I'm not gonna touch the ads because this is like a science experiment Okay, you only want to change one thing at a time because if you change multiple things, then you don't know What was the cause of it performing better so what we do and what I always do in every single one of these advertisements is That and every single one of these campaigns is that I have My first one the first ad set that I create when I first create the campaign is going to have either two three four Whatever amount of different ads that I want and then I'm going to come to the ad set section I'm gonna duplicate it and I'm gonna leave the same exact Ads I'm only gonna change the audience okay? And if one of them starts outperforming the other then I know that that is the audience that I need to start targeting okay? It's not because if you change the ads as well right if you change this end the level right here Then you're not sure if the reason why those ads are performing better is because the ads are different Or if it's because of the audience right so that's why you want to make sure you only change One thing at a time and let me actually edit the name here because this is not the same as that So coffee talk + coffee maker + coffee Was it coffee bean Coffee beer okay, so I usually name my ad set with the name of the audience so there it is There's my there's my audience so now I'm spending five bucks on this one five bucks on this one And then if we select them both we're gonna notice that there's gonna be six Advertisements and the reason why there's six advertisement is because it's three for each for each of the XS right it multiplies But what we want to do as this is running is that we want to monitor it we want to monitor it because we want to be getting a Page likes in this example because that's what we chose our campaign for in the beginning for the cheapest amount of money, okay And how I'm going to do that is by using this breakdowns feature right here, so I'm actually gonna select buy action And then I'm going to do like for example By conversion device and this is going to show me and right now right now It's not showing anything because I don't have any data But it would show me what devices the the conversions are coming from I could also do it by delivery and see what age gender country Impression device and by breaking it down by all these different types I'm gonna be able to drill down into where I need to be showing my Advertisement to who I need to be showing my advertisement to depending on what's working best so right now It's not letting me because there's not a lot of there's no data here. There's no data as far As these likes, but what you guys need to do is focus on breaking it down by age So you're gonna come here by delivery choose by age And you're going to see from what age to what age your advertisement is performing the best and then all you're gonna Do is you're gonna click right here on this edit button and you're gonna scroll down and you're gonna edit Who you're targeting because you only want to target the people that are coming in the cheapest you're also going to want to come here And separate it by device. Okay, what devices is this performing the best on and then you're going to come you're gonna click Edit as Always, you're gonna click Edit you're gonna come down and you're gonna click edit placements Okay You're gonna be able to select the devices that it's performing the best on and so that's kind of like a real quick overview of Optimizing your campaigns right and that is ultimately something.

That's Advanced because you want to be able to create these campaigns quickly you want to be able to target the right people and then you Want to be able to optimize them so that you're you're able to to get the most for your money okay now the next type of campaign that we're gonna create is gonna be a convergence campaign and in this convergence campaign We're gonna target add two cards and what that means is that let's come here Photoshop kind of draw it out So we have a better idea so I have this coffee shop and this coffee shop not only is a local shop But it also sells things online and so what I want to do is right here. I have my store, right I have my online store. It's it's called the coffee shop, and then it sells different things in there I sell different things in that store and so what I want to do is I want to pick certain items that I want to Advertise so I'm gonna advertise in this case this one. Item right here and here I have Facebook and what I'm going to do in Facebook is that I'm going to create a convergence campaign and that Convergence campaign is gonna be optimizing Right it's gonna be optimizing for Add to Cart and so what that means is that I'm gonna take this campaign I'm gonna create it.

I'm going to create the advertisement and this campaign has an objective of People adding this product to their cart so what that means is that their people are gonna see my ad right? I'm gonna create an advertisement people are gonna see it They're gonna go into the ad into my website Okay into my website And they're gonna add this product right here to cart and every time that happens Facebook is going to count it, okay Now you guys might be wondering How is Facebook going to do that so how Facebook is going to do that is by using the pixel okay? They're gonna use the picture that we spoke about earlier To know when people add stuff to their cart so before we get into creating this actual campaign what I'm going to do is that? I'm going to create a pixel, and then I'm gonna show you guys how to install this pixel And then we're gonna create this campaign that is going to optimize for Add to Cart Should I recreate the picture we're gonna come back here to our ad imagine we click on the top left and then click on pixels, okay, it's gonna take us to this area where Nothing is going to be there or it's going to lag Awesome though the Facebook manager does this sometimes where it literally does not want to work like it look. It's it's literally not going there Okay, so after clicking on this picture like three times It finally works, so it's going to take you to a page that looks like this you're gonna click on create a pixel Okay, so I'm gonna you're gonna. Call it whatever you want. You're gonna click create and Then that's it like your pixel is Created right and it's gonna start tracking all these different events and it's gonna give you this pixel ID up here so the first thing That I want to the first thing that I want how I want to integrate this pixel first And I'm going to show you guys is on a Shopify store, so if you have a Shopify store This is how you will integrate it into your website, so let's go here to one of my demo Shopify stores, I'm gonna log in to the admin section Go ahead and do is I'm gonna go to online store.

I'm gonna go to preferences and Then right here it says Facebook pixel, okay, and I'm gonna enter that pixel code that I have right over here So I have this pixel code here. I'm gonna copy and paste it right there. Just a number okay I'm gonna press save and that's it so that is it so Shopify is gonna take care of the rest. Okay.

They're gonna handle everything from Calculating when people add to cart they're gonna handle everything from people seeing your website and all of that Information right so now every time someone hops into this website into this URL. It's going to be tracked here and later on we're gonna be able to run advertisements to that so um So that's how you set up the fix book pixel on a Shopify store now. I'm gonna show you on a WordPress website okay, so I'm gonna come right here to one of our WordPress websites and So what we're gonna do once inside once? We're inside of our WordPress site is that we're gonna download a plug-in called pixel your site Okay, and after you do that You're just gonna go to the actual plug-in down here and there's gonna be an area here see add your pixel ID and that's it you're just gonna put the pixel ID there and and The plug-in will automatically manage and handle everything that has to do with your store as far as creating the actual Pageviews and sending the data back to a certain extent right the the add to cards you would have to connect that with WooCommerce But then it would be able to do that so after we connected our pixel Then we're ready to create a convergence campaign so in order to create a convergence campaign We're gonna come back to I don't want to go there. We're gonna come back to our ads manager and Then we're gonna create a conversion Actually, let's go on to the same account So we're gonna come back into our ad manager.

We're gonna create a conversions campaign okay, and here it's gonna Ask you hey. What do you want to? Optimize for so we're gonna select the name first we're gonna hit continue and here Select the conversion right here right so we already have our pixel selected it's the pixel that we literally just made and up here we're gonna select whether we want to optimize for Add to Cart whether we Want to optimize for initiate checkout for add payment info for purchase for lead for complete registration right so I personally run a lot of Advertisements ah to get people to register for webinars right so I would optimize for complete registration, but in this example We're optimizing for Add to Cart and so again what that's going to do is that it's going to allow? Facebook to go and grab more people that have completed the specific action, okay? And it's also going to quantify Your results based on that so you're gonna be able to see I'm paying three dollars per add to cart and paying $2 per add To cart I'm getting this much money in Purchases right then and you're gonna be able to that way see whether this campaign makes sense So that's kind of what I wanted to focus on as far as the conversions is Concerned everything from that point forward is basically the same in all Facebook Ads You're gonna create your custom audience you're gonna So you're going to select your advert your audience down here based on your interest based on the whole thing then you're gonna select your Daily budget you're gonna hit continue And you're gonna be able to create your ads and now what I want to focus on For the next couple of minutes as we wrap this up Is what's really gonna allow us to drive value from all these different Events and all the data that we're gathering and what that is our custom Audiences and the power that custom audiences have when it comes to creating our campaigns So we just went over is how do we create an engagement campaign? How do we create a campaign in general and how important it is to create convergence campaigns and campaigns that actually? Have a marketing objective of exactly what we want to do okay, and so what are we gonna? We'll go now is we're gonna go into our Audiences section so if you guys hit up here on the top left there's gonna be somewhere in here that says audiences right there We're gonna click on it, and we're gonna be able to use data from our pixel in order to create custom audiences So we create a custom audience. We could create a look-alike audience We could create a saved audience, but in order to create a look-alike We already need an audience so the first thing that we're gonna Do is we're gonna create a custom audience, and if maybe you have your customers emails currently right? Maybe you have an excel sheet or some sort of customer file With a whole bunch of emails you would be able to do that by clicking right here on customer file And then that's gonna be pretty cool because you're gonna be able to target your exact customers with Facebook Ads Or you could hit right here on website traffic Which is the most popular? And what you're gonna do when you click on website traffic is that you're gonna select who your audience is going to be So all website visitors in the last 30 days you could go up to 180 days people who visit a specific wave web pages or visitors buy time spent so for example when you see an advertisement That that gets triggered when you go to a website, so let's say you visit Katy Perry shoes.Com because you really want to buy her shoes, and then you get out you go on Facebook and you see Advertisements that have to do with that same store What that person did the person managing the advertisement was that they created a custom audience of all? Website visitors right and this adding the audience is update by themselves right so it's not like you create it And then it only gets it with the people up to that point like it's going to have all the website visitors in the past 30 days including the ones that are coming in Every once in a while so what happens there is that they're targeting all day They have an audience of all the website visitors And then their campaign is is towards the these people right this audience So I could do all website visitors or what I could do here is I could do people who? For example let's say that you have your coffee shop. Let's come here to to milk club again I think this is a this is a live store.

Yeah, so we have this this product here That's a bike right so what I could do is I could copy this URL up here And I could put I could put that there right so this is an audience for people who visited This bike and then I could do include more So so hold on I'm gonna exclude right so people who visited this page and then people who? Because I could also do here events where they were So the event actually aren't going to show because I don't have any yet, but I'm also going to be able to select here People who did not purchase it right so once your pixel starts getting more events you're gonna be able to select on this drop-down the purchase Event okay so that means is that these people want to go see this bike, but they didn't buy it okay? And then you could to create that audience, and you could be like interested in like interested in buy didn't buy right And then you could show specific advertisements to these people in which you acknowledge the fact that they're interested in it But that they didn't buy it maybe you offer them a discount or something of this sort and then where you're going to be able To do let's create this audience here of people who let's just create a basic one of all website visitors. Okay. I'm gonna create this Interested in bike and as we do that. It's gonna take a little while to populate and So what I want to do is that the more data that I have in here right the more people that are interested in this Bike and that didn't buy or the more people that are that visited my website And where the real power comes in in facebook advertisement is in creating look-alike audiences? And how you do that is that you first create a custom audience? And then you come here you hit on this little checkmark you click on actions create look-alike okay, and after you do that It's gonna bring up this screen right here, and you're gonna select your locations.

Okay, what locations do you want to include? These are this look-alike audience from and this just means from clothes from more most closely related to Farthest right so 10% different or 1% different if you leave it at one percent then it's gonna find people that are as closely related To your audience, okay, so let's say we have a thousand people that visited our website I'm gonna come here, and I'm going to type in United States, okay? What this is going to do once? I create this audience is that it's gonna find 2.1 Million people right we saw the number there 2.1 2.1 Million people Who are like the people that were interested in bike but didn't buy in the United States okay? So I mean just saying that shows how powerful that is because what I'm able to do now is that I'm able to come back to the ads manager and Then I'm able to create an ad right. I'm gonna create a campaign. I'm gonna select. Let's actually start over I'm gonna select the conversions here.

I'm gonna click continue And then I'm gonna select that I want to optimize for Add to Cart okay And then how you select these custom audiences is down here right you see right here Where it says custom audience so in here I would be able to select the people that are interested in bikes But didn't buy or that look-alike audience, okay? And look at like audiences is extremely powerful because if you're able to combine a look-alike audience with Interests then your campaigns are gonna do so much better, or just simply look-alike audiences like eighty percent of my campaigns Or just look-alike audiences like for example. I have a thousand people that registered for a webinar I tell Facebook hey Facebook go and create a look-alike audience of a thousand people are just registered for my webinar And I'm gonna run advertisements just to those people and that's extremely effective because Facebook does a really good job of finding people that are really similar and so guys those are that's everything from the basics of Facebook advertising to setting up a brand new campaign all the Way to doing some really advanced strategies that people are not doing at all today as far as retargeting okay? That's what's called retargeting How does someone come to your website and then you somehow figure out a way to create a campaign? That is able to reach out to them again in order for you to get them back to your website to purchase again to come Back to your business and it all comes down to a couple of steps right obviously you have to create your profile on business on facebook.Com you need to create your Facebook page you need a Facebook page because that's what the Advertisement is going to be from you need to create the pixel and you need to connect it and it's it's important that you maybe even do that first so you could start capturing as much data as possible and Then the most important parts after that is Your your your audience right you need to target the right people if you have a coffee shop And you're putting that advertisement in front of people who like dogs You're probably not going to be effective right you need to put that in front of people who are interested in coffee who are interested? In things that have to do with what you're offering and then to take it a step further and to go really advanced what you Do is that you create these custom audiences based on people who visit your website, okay? So you create a campaign of people who have visited your website people who have visited certain products in your website but have not purchased and then to take it even a step further and to really master Facebook advertisement you do things such as Create look-alike audiences. Okay, you have a thousand people who bought a product 100 people who bought a product You create an audience that looks like those people And then you target them and guys if anything in the video was confusing if you guys need any clarification on anything asked in the comments I'm gonna answer to every single one to make sure that you guys are able to get this that you're able to apply this from Absolute zero, I hope you guys enjoyed the content. There's gonna be a lot more entrepreneurship videos how-to videos some car videos here and there because I'm obsessed with cars but Make sure you guys subscribe to the channel hit or like hit a thumbs up hit the notification bell and post a comment below on what you liked most about this video and what type of Businesses you guys have and what you're going to start applying this into so I'll see you on the next video tomorrow and thanks for watching.