Why You Shouldn't Boost Your Facebook Posts

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There's tons of options when it comes to Facebook
advertising. You can buy fans, you can send traffic to
your website and you can even boost your own posts. Hey everyone, I'm Neil Patel and today I'm
going to explain why you should never boost your posts on Facebook. Now if you're an amazing marketer, and you're
great at copywriting, sure you can boost your posts.

But for the 99% of the people out there who
aren't amazing copywriters, don't boost your posts. Here's a few reasons. Number one. You boost your posts, you get traffic, but
after you're done paying, what happens? You don't get any more traffic.

That's the first reason. The second reason that you should never boost
your Facebook posts, is because when you send people to a blog post, it's very unlikely
that they're going to convert into a customer. Blog posts are meant to be funny, humorous,
story telling, to be educational. They're not really built to drive people onto
a page and convert them into a customer.

Sure if your blog posts do that, then by all
means boost your posts. But for most people, they're not going to
see a ROI from it. And yeah, you can collect emails and you may
say that, "Hey I can convert revenue from my email list." But you know what? That's a really hard funnel to end up working
out, and I don't even know one out of 100 marketers that are able to do it correctly. Last but not least, when you boost a Facebook
post, it's costing you money.

Why not just use that money to drive traffic
to your paid product or service? Yeah people aren't going to be coming back
but you know what? At least you'll have a higher chance of generating
revenue right then and there. So am I telling you, should I spend money
on Facebook advertising? No. I don't want you to take this video as that
tip. More so I'm trying to tell you that there
is advertising out there on Facebook that works.

It tends to be driving people to a product,
or to your service, or to a landing page where you can convert people. But it's not about boosting posts. You want to spend money there? Go do it. It's usually just going to get flushed right
down the drain..

I Spent $500 On Facebook Promotion (And This is What Happened)

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You know, I wonder if the dream of fame is as prevalent in Peru as it is in the US. Living in Los Angeles
for a year really showed me the fight. People will really do whatever it takes to reach the top. And by whatever I mean: Spending money.

Yes you heard me correctly. Apparently there are dozens of ways to spend your money to achieve fame And there are dozens of people who actually do it. Here's my experiment What if I introduce a brand new face into the atmosphere of the internet and spend 500$ to promote, advertise, and to use services that promise followers for one week will this be enough to achieve fame? Let's find out! Alright guys meet Alonso, the official
Guinea pig for this experiment He is 100% peruvian; he's got pretty sick style He has no real interest in fame and is completely new to the internet. Infact this guy doesn't even have a facebook This guy is in for quiet the surprise.

I think he's the perfect fit Instagram is by far the most popular social network to boost with instagram being so tightly wound with the modeling industry It's really no wonder. Think about this: if brand x has two models to pick one and model A has 200 followers and model B has 30000 followers who are they going to choose logically? Anyways Instagram promotions tends to run pretty expensive, and Alonso isn't a model so our best bag for our bug? Facebook! Alonso "You are about to enter the world of the internet, how do you feel?" "Wow, I really can't believe it" "I don't know how it all works" Well it is pretty easy Alonso Step one, open up Facebook Step two, open up Facebook page creator Figure our if you are are local business, a company, a brand, a product, or public figure, write your name "Alonso, what is your name?" And then create the page! "Alonso, are you ready?" "Were going to do it in 3, 2, 1 ..." So far everything looks pretty good, except one small thing. "But... What's your talent?" MUSIC Welcome to the official photoshoot of Alonso Barrera We are going to take some pretty interesting photos and use those to upload to the page "Have you ever done a photoshoot like this?" "No, never in my life, it's too crazy" Ok, I know what you are thinking guys Photos really? Thats your content? There is actually quite a wide variety of Facebook famous people that are solely famous of of their photos.

It is going to work! So we did the photo shoots, and now we officially have content "content" this photo right here, will be the very first picture on his page " ... " Ready to be published and shared with the one like that is me on the page and a ... 3, 2, 1 The first picture is up! Guys I am so excited, it's like my baby finally being birthed now that we have content I think I can start promoting the page MUSIC all these pages have something in common that this isn't going against the Facebook terms an conditions likes are promised in under a few days and all these likes are real human Facebook accounts I am going to opt for this eBay listing 2000 followers for seven dollars it really sounds like a scam but I guess we have to find out good morning, I just woke up and I immediately went to the computer to check the page, and sure enough, it worked !!! 1815 Likes Carmen Robinson, Alaa Khorchani, Preehya Gasprelle I am sorry, I have no idea who these people are that are liking the page, it is baffling to me I am very confused, who are these people? Despited almost 2000 likes on my Facebook page, the photo that I uploaded last night still has zero likes zero comments, and zero shares Alonso "You officially have almost 2000 likes on your page!" "Well, they're all fake..." "But 2000 likes!" MUSIC All right, let's try this thing again! But this time with real people, no more third party companies, it's time to go straight to the source. Facebook boost Facebooks own service that offers paid promotions.

You can be extremely selective with this service, you can select age range, gender, country, budged and even down to the city and using my vast experience on YouTube demographics I think I know the perfect settings... MUSIC So... The promotion has been going on for about an hour and no likes, no comments, no nothing, we are kind of just waiting for some sign of live "look" "a like" MUSIC you guys look ... We have a like !!! Thank you to Yamileth Puntillo !!! Ok, maybe I am overreacting a tiny bit.

But this is a real like, a real human, this is cause for celebration and now there is 11 it just keeps going up and up and up so the 24 hours campaign that I setup for the photo yesterday is about to come to a close and with $50 spend on the photo, brace yourselves for this ... We go ourselves 1423 interactions 1423 interactions !!! So we are going to try it again but we are going to use a better photo this time I am going to do the same thing, $50, 24 hours, and we'll see... We'll see... How this one does MUSIC We have been trying a lot of different methods of promotion lot's of websites, lot's of different forums but nothing seems to be working quite like Facebook promotion every photo so far on the page has had a $50 spending budget which in turn translates to sometimes over 3000 interactions These campaigns are actually insanely responsive, and the likes on the page are climbing up I really think that this might end decently So it has been five days, managing this Facebook page poopy poop face   and after a week I guess I could say that this has been successful the page itself has over 6000 likes there is lots of comments, messages, interaction this is legit, these are real people interacting with Alonso these people had no idea who he was before this week we have made an empire, a small empire, but an empire just from buying followers and tomorrow we are going to see if we can find any of these followers in person MUSIC So Alonso and I are now in the center of Lima for one sole purpose the purpose is we are going to walk around until somebody recognises Alonso this will prove to us, and to you guys, that the people we have on our Facebook page, that we bought that we used the budget for, are indeed real people so we have been walking around for almost an hour and...

Not a single person has even glanced at Alonso, so... MUSIC It's really difficult concluding this experiment. Look, I am not sure if Alonso is famous or not. But the fact that 6000 people followed a complete stranger for no reason it's a strange concept.

Why is the internet world like this? Why do we follow others specifically because others have? I guess it's true, I guess fame has a price, and why dose it? So we did it guys, a group of two girls just took a picture with Alonso they knew who he was, they followed his page they where real people, they where breathing they weren't robots it worked !!! The experiment worked, we have proof !!! WoW.....