Image source: http://clipart-library.com/img/1732018.png
Hey, guys. It's me, Sarah, the video editor here at Wholesale
Ted. Now, I've had a lot of requests to make videos
on generating traffic and on traffic sources. So I thought that I'd make a video on a traffic
source that I have a lot of experience with, which is generating free Facebook traffic,
using Facebook fan pages.
Now, it's a very simple strategy. The first step is to create a Facebook fan
page on the niche that you are selling in. So let's say that you were selling camping
gear. All you do is create a simple Facebook fan
page about camping.
This literally takes a few minutes. Step two is to post content on your Facebook
fan page that people will like and share. Now, as your content goes viral, more people
will like your page. There are no ads involved [for this step].
People are going to be simply sharing and
commenting, and liking your Facebook content, because they love it. But that is the key for the step. You need to be able to locate and post content
on your Facebook fan page that is worthy of being shared and worthy of going viral. In step three is where all of the hard work
pays off.
That's when you take your Facebook fan page,
and you direct your fans towards a website that you want to show them, such as your store,
which sells camping gear. When you do this, you turn your traffic into
customers, and your customers into money. Building up a Facebook fan page is a great
traffic source strategy. Take my friend, Anthony Morrison [sp], an
online millionaire, who has made his fortune with online selling and e-commerce.
Anthony is my special guest on this video
today. Anthony is an expert at building up popular
Facebook fan pages, and then using them to make money. Like me and probably a lot of you out there,
Anthony loves to travel. So he wanted to sell travel-related products
and services.
So to do this, he created a travel Facebook
fan page, built it up to 500,000 likes, and then used this as his main traffic source
strategy. Imagine that. He now has over half a million people that
are interested in travel that he can market his products and services to. Think about powerful it would be if you had
a Facebook fan page with over 500,000 fans that are interested in the niche that you
are selling in.
Lots of people find it boring to do search
engine optimization, or to run [inaudible 00:02:23] ads. So this is a great traffic source strategy
if you want to have fun while building up your customer base. But it does require you to have to be able
to do one thing, and that is posting viral-worthy content on your Facebook fan page, so that
people will like it and share it. Now, this may sound intimidating, but trust
me.
If you know the tricks and the hacks, then
it's a lot easier to do than you think. In this video, Anthony and I are going to
be giving you five tips on how to find and post viral-worthy content on your Facebook
fan page that people will like and share. So let's jump straight into it. Tip #1, use Reddit, Instagram, and Pinterest
to find viral-worthy images.
So here's the problem that most people run
into. They create their Facebook fan page, but they
don't know what content to post on it that is worthy of going viral, and being liked
and shared. Well, don't worry, because there is an easy
hack to this. Simply use social platforms like Reddit, Instagram,
and Pinterest to find these viral-worthy images for you.
The most popular content on Facebook is photos
and images. So you can easily build up a popular fan page,
just by focusing on photos and images. The key is finding the best ones. For example, I worked briefly on a Facebook
fan page for a local company called Haka Tours.
They sell New Zealand-based adventure tours
on their website. When I came on board, their Facebook fan page
was languishing and was not generating any traffic. So I helped them implement a simple strategy,
find top-rated, popular images of New Zealand scenery on sites like Reddit and Instagram,
and repost them to their fan page. For example, there is a site called "Reddit",
where people can post content to it, and the users of Reddit will vote up and decide which
content is the best.
So I went to the pic Subreddit, where people
upload photos and images, and then vote on those, and used it to find the top-voted pictures
of New Zealand scenery. I went to the search bar and typed in "New
Zealand," and clicked this button to limit my search within this particular Subreddit. I then clicked Search. Next, I clicked this button to filter the
results to show the highest rated photos related to New Zealand.
Next, I clicked this button and selected All
Time. This now filters the results to show you the
highest rated photos of any picture posted here ever. If a photo was super-popular on here, then
you know that it will be a super-popular photo to post on your Facebook fan page. So again, use this in relation to your niche.
If your niche is camping gear, then use this
strategy to locate popular photos related to camping. Here are some of the top photos I've found
doing just that. But don't just use Reddit. Instagram and Pinterest are other great sources
to use to find popular photos, and in some ways they're even easier to use.
To find them with Instagram, just create an
account, sign in, and type into the search bar the niche that your Facebook fan page
is on. You'll instantly be given a list of recent
popular photos and images related to your niche. For Pinterest, just sign in and type into
the search bar the niche your Facebook fan page is on. Again, you'll be given a list of recent popular
photos and images related to your niche.
All right. That's our first step. Then, we switch over to Anthony, and he's
going to give you our second tip, which teaches you how to get more people to like and share
your posts. Anthony: Now, what we do is we typically ask
people to tag their friends in the post.
Because when you tag a friend in a post, what
it does is it literally puts a little notification up at the very top of their Facebook page
that says, "You've got a notification." They click it and it sends them directly to
your post. So it kind of works like this. I've got an entire fan page built around a
vacation resort, so a place that people love to go on vacation. What I'll do is I'll make a post and I'll
show a picture of that resort, or of that city, that area.
Then, I'll say, "If you like this, press the
Like button, and if you have friends or family that like this picture, tag them in the post." So here's what happens. They hit the Like button. It shows it to all of their friends on Facebook,
or it shows up that so and so liked that post. But when they tag their friends, it shows
up as a notification for all of their friends.
Now, here's what happens. Their friends come back and they see that
picture or that video, or that post, and they say, "Wow. I like it too." Of course, they read where it says, "Press
Like and tag three friends." What you see is, you see this evolution of
this person tagged three friends and these people tagged three friends. All of a sudden, you take a fan page that
might have 100 fans, and you've got 700, 800, 900 people all talking about, looking at,
and conversing about this post that you made.
Sarah: Tip #3, use external links in your
Facebook posts sparingly. One big mistake that a lot of people make
is they think that every post they make on their Facebook fan page should have a link
to their website or their store. After all, imagine how great it would be if
you posted an image and it went viral, and you got tens of thousands and even hundreds
of thousands of people looking at it, and [inaudible 00:07:50] a link to your store
or your website. Imagine how much traffic you would get.
Imagine how many sales you would make. The one problem here is that you are greatly
limiting the chances that your photo is going to go viral if you include an external link
in your post. This is because Facebook does not like external
links. You see, Facebook has one goal, and that is
for people to stay on their website for as long as possible.
So when you include a link with your post,
some people are going to click it and they're going to leave Facebook. This is exactly what Facebook don't want you
to do. So to combat this, Facebook has an algorithm,
which decides which posts are going to show up in people's newsfeeds. You see, if you have 10,000 fans, if you post
a photo to your Facebook fan page, it doesn't instantly just get distributed to all of your
fans' Facebook newsfeeds.
There is a process to it. Instead, the Facebook algorithm shows it to
a small number of your Facebook fans, and sees how well they are interacting with the
content. If it does well and it gets a high engagement
rate, then Facebook will show it to more and more people. If it doesn't do so well, then it's going
to be [inaudible 00:09:01].
So for example, there's another Facebook fan
page that I consulted on. They're relatively small with 43,000 fans,
but they are an extremely high-converting page. This post that they made, which while it was
quite popular, did not end up reaching all of their subscriber base, and ultimately only
ended up reaching 21,000 people. On the other hand, this other post was much
more popular, and ended up reaching 42,000 people.
Because of the fact that Facebook does not
want users leaving their site, their algorithm has an in-built bias against posts that include
external links. Now, of course, that isn't to say that posts
that include external links don't do well. If your post is ultra-popular, then, yes,
it will still be able to go viral. But the way the algorithm works is that the
post would've almost certainly done better if you didn't include an external link, because
of the fact that the algorithm has its in-built bias.
So when you're creating your posts, they are
simply designed to go viral and increase your Facebook fan page size, then do not include
external links. Keep them for other marketing-based dedicated
posts. So that is our third tip. Let's switch over to Anthony.
He's going to give you our next tip for how
you can manipulate the Facebook algorithm to your advantage. Anthony: When you build your fan page, here's
something that's really, really important, and we've learned this. It's the algorithm to make your content actually
show up on all of your fans' newsfeeds. Here's what's important.
Facebook likes consistency. Meaning when you build your fan page and you
start posting content on it, you need to be consistent with it. You don't need to post just a post today and
a post four or five days later. We typically post...
Like our Facebook fan page has over 500,000
fans now, we reach over 15 million people every single week completely free. It costs us absolutely nothing. We're literally able, with one single post
that we make on our Facebook fan page, to generate 2,000 to 3,000, sometimes 4,000 clicks
all to our money-making websites. Right? So it's a really, really phenomenal way and
it's completely free, and it lasts forever.
But in order to get there, you have to have
consistency. So we actually post on our Facebook fan page
three times every single day. So I would write that down. Have consistency when you make your posts.
Because if you're just posting sporadically,
there's a big chance that Facebook is not going to actually show your content and your
post on all of your fans' newsfeeds. But if you're posting every single day, then
you're going to reach more and more, and more, and more of your fans. Which of course, if your fan page continues
to grow, your audience continues to grow, which means you can drive even more traffic
to your money-making websites completely free. Sarah: Tip #5, use reverse image search to
steal ideas away from your competitors.
Here is one fun, final tip to help you locate
viral-worthy content to post on your Facebook fan page. Use reverse image search to find the secret
sources of images that your competitors are using. So let's stick to our example of camping. Here is a popular fan page related to camping.
It has over 200,000 likes. Here is one of the images that they posted. It is of Star Wars body sleeping bags. To find the original source, I opened up the
post on their fan page and right-clicked it.
I then selected Copy Image Address. I then went to TinEye, a reverse image site. I pasted in the image address that I had found
before and clicked Search. TinEye revealed that the original source of
this photo was from ThinkGeek.
I now know through this research that ThinkGeek
is a great source for fun camping product images, and I know that I can now start posting
these to my own page. So those there are our five tips for helping
you create viral posts on Facebook to build up your fan pages, which you can then use
to direct free traffic to your store or website. Thanks for watching. If you liked this video, I'd appreciate if
you gave it a thumbs up and subscribed to us here at Wholesale Ted.
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