Why You Shouldn't Boost Your Facebook Posts

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There's tons of options when it comes to Facebook
advertising. You can buy fans, you can send traffic to
your website and you can even boost your own posts. Hey everyone, I'm Neil Patel and today I'm
going to explain why you should never boost your posts on Facebook. Now if you're an amazing marketer, and you're
great at copywriting, sure you can boost your posts.

But for the 99% of the people out there who
aren't amazing copywriters, don't boost your posts. Here's a few reasons. Number one. You boost your posts, you get traffic, but
after you're done paying, what happens? You don't get any more traffic.

That's the first reason. The second reason that you should never boost
your Facebook posts, is because when you send people to a blog post, it's very unlikely
that they're going to convert into a customer. Blog posts are meant to be funny, humorous,
story telling, to be educational. They're not really built to drive people onto
a page and convert them into a customer.

Sure if your blog posts do that, then by all
means boost your posts. But for most people, they're not going to
see a ROI from it. And yeah, you can collect emails and you may
say that, "Hey I can convert revenue from my email list." But you know what? That's a really hard funnel to end up working
out, and I don't even know one out of 100 marketers that are able to do it correctly. Last but not least, when you boost a Facebook
post, it's costing you money.

Why not just use that money to drive traffic
to your paid product or service? Yeah people aren't going to be coming back
but you know what? At least you'll have a higher chance of generating
revenue right then and there. So am I telling you, should I spend money
on Facebook advertising? No. I don't want you to take this video as that
tip. More so I'm trying to tell you that there
is advertising out there on Facebook that works.

It tends to be driving people to a product,
or to your service, or to a landing page where you can convert people. But it's not about boosting posts. You want to spend money there? Go do it. It's usually just going to get flushed right
down the drain..