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lecture I'm going to show you how to create a Facebook fan page. Now this is
necessary in order for you to send and create advertisement. You cannot send
advertisement from your personal profile page, so you are going to need to have a
facebook fan page.
Just go over to the top right side here click 'Create
page' and you will get to this page right here. As you can see you have 6
options here. If you're going to market t-shirts there are two ways to go: you can create the general fan page
where you are going to share t-shirts for all kind of niches. You create like a
clothing shop or a t-shirt shop and you're going to brand it as a product
and there you can share all kind of t-shirts, for all kind of niches.
Or the
other way is to create an entertainment or community website that's only for your niche.
You can create a page like 'I love German shepherds' or 'My German Shepherd'.
This way you're going to be really focused on your niche. So, in this case I'm just
going to go with the brand here and choose a category: clothing. And I'm just going
to put in 'Awesome tee market' and just click here to 'get started'. OK.
The first step is to add the
description for your fan page, so if your page is about t-shirts...You are just going
to put some description like: 'Here you can find all the coolest t-shirts' and then
you're just going to go next and put out the profile picture. You
can upload it or import it, really easy. Then you can add this to your favorite
so you can access your page really easily. This is the great
part about Facebook, they just updated this.
So, in the last step you can select
the preferred page audience so you can select if you want to sell all over the
world you can leave it like that or you can select a city or you can select the
country you would like to target. So, you're planning to sell t-shirts to the
United States or to Europe you can include that here and Facebook
automatically are going to show this page to that audience. Now, here you can select
also the age... You're targeting your audience it's really cool this one so
you can leave it from 18 + or as I.
Recommend just leave it 25 + because
there's a lot of engagement between 14 year olds and 21, a lot of likes
but they're not going to buy. They're not real buyers they don't really have the
money so this is why I recommend just to put 25+. You can also select the
gender but it's not necessary and you can also put your interests just as in targeting. So, think of here...
I created this page to be a general market for t-shrits so I'm
just going to put here t-shirts.
As you can see here roadkill tshirts.Com
tshirts is a community, funny t-shirts making t-shirts and so on. You can
here select now if you're doing a page for a specific niche... I don't know you
want to market to... Dog lovers or bull dog lovers so you just going to put here in
the interest.
You're going to name your page like 'I love Bulldogs' or 'My cool
bulldog' and you can just put here... Select as you can see bulldog or...Bulldogs, American Bulldog and
so on. This will help you in finding your audience, so this is a really cool feature
and this is I wanted to show that's reason for this video. And then you just
click 'Save'.
I'm not going to save this. Just going to skip this right now
because I don't want to do this page. As you can see that's it. So you have to put
here a...
Profile picture, you can put your cover photo.
Here you can create a call to action, Actually, you can create a call to action right
here just click it... Select here 'shop now'. And here you can put your
teespring campaign. That is really cool so you just put in your teespring campaign, it's
going to appear like this: shop now and people who visiit by chance your page
they can buy a product.
So that's okay... What else you need to know... You created
this page not only for marketing T-shirts so you have to...You have to
create engagement, too. So it's really important to share also funny videos,
funny pictures or pictures and content related to your niche.
People will realize that you
are only trying to sell products and that's not good. You have to create
engagement, you have to talk time to time, to comment and respond to comments, share
their stuff, talk to them. That's about it. See you in the next video where I'm
going to show you how to create an ad.
Ciaoo.
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