Facebook Marketing For Lawn Care Businesses - Tip 1

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Good morning, everyone. Andrew here, and it
is bright and early on a Saturday morning, so of course, I am up at my office, catching
up on e-mails, business, Facebook messages, all that good stuff. I decided I need to share
a quick couple tips with you. The first tip is always turn on your microphone when you
are recording a video.

Not everybody can read lips. The second tip is in regards to Facebook.
In regards to Facebook, one or two things happen every day, every other day on our page.
The first scenario is a lawn care business owner will send me a private message and say,
"Hi. I like your Lawn Care Marketing Expert page. Will you 'like' my lawn care business
page." I'll sign, "Good.

Thank you for liking our page." The other occurrence is that a
lawn care business owner will come onto our wall, onto our timeline, and post a link to
their lawn care web site, publicly for everybody to see or a link to their Facebook page publicly
for everyone to see. This happens so frequently that I think it needs to be addressed, because
it shows me that you might not have a clear idea of what the goal of Facebook marketing
is and exactly how you're going to be advertising on Facebook in the future.
I assume everybody who watches my videos and follows my Facebook page, I assume your goal
is to get off the truck, if you're not already off the truck, and grow your business to 5000
customers to a multi-million dollar business. I assume that's what everybody's goal is.
If that's your goal, we need to think carefully about what our marketing strategies are, whether
it's STO, whether it's e-mail marketing, whether it's Facebook. We always have a goal that
we're trying to accomplish.

Let's approach Facebook strategy from that
perspective. The goal of Facebook marketing, the Facebook strategy ... The goal is not
to get 10,000 "Likes". We don't care about the number of "Likes".

We want qualified buyers.
We want customers. We want existing customers and we want potential customers. We want prospects
to "Like" our page. Everybody else may cost us money in the future.

The Facebook advertising
platform is a little bit different than AdWords, in that if you have a ton of likes from people
who aren't ever going to be your customers it's going to cost you money to advertise
to them, because you're going to be paying to have your post displayed to them. They're
not going to see all your posts or you're going to be paying to target people, to display
ads to people who "Liked" your page. If you have a page with 10,000 "Likes", and
9552 of those people are never going to be customers, you're going to be wasting advertising
dollars on advertising to non-customers. This is a really common mistake, and it's because
most people don't understand about how the Facebook system works, but it's something
you need to be aware of.

When you approach your marketing, you need to look at the big
picture, look at what the end-goal is and what you're trying to accomplish. The end
goal in Facebook marketing is not "Likes". I don't care how many "Likes" my page has.
I care about how qualified are the people who "Like" my page to be a customer or are
they already customers. That's what I care about.

I don't care about "Likes". That's
just a number. I want qualified buyers to follow my page, to "Like" my page, and that's
the way you need to approach your Facebook page as well.
Second, in regards to promoting your web site or your Facebook page on somebody else's business
page, unless you have a relationship with that business, the majority of businesses
are really going to frown on your promoting your business on their Facebook page. They
spend a lot of time.

They invest a lot of money in their social media strategy, so unless
you have a relationship with them, you are just spamming their page. We don't spam. We're
professionals. We're trying to grow really big successful lawn care and landscaping businesses.
Spam is not a strategy that we employ, so I really encourage you to think about what
your end goals are and how you can accomplish them and think it through.
If the concern is you have a Facebook page and you only have a few "Likes", and everybody
starts somewhere.

There's nothing wrong with that. Let's say you have a Facebook page with
20 likes. The strategy that you should employ to increase those "Likes" is not to go out
and ask random people to like your page. The strategy would be to do two things right off
the bat.

E-mail all of your customers. Tell them you have a Facebook page. Tell them why
they should like your Facebook page, and include a Quick Link to your Facebook page in that
e-mail. Next, on Facebook, go on and invite all your friends and family, who reside in
your service areas, to "Like" your Facebook page.

Who knows? Many of your friends that
you don't talk to or haven't talked to in a while might not know that you started a
lawn care company, so you might very well get some customers just by doing that, by
inviting them to your new page. Those are my quick tips. I hope that you implement
them, and I've got a new one coming next week. Good luck to you.

Take care..

Facebook marketing for dentists

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Hey there, if youre a dentist and you would
like to grow your practice using Facebook to market your dental practice, well this
is just the right video for you. In this video Im just going to show you a few tips and
tricks to make your Facebook marketing more effective, and to actually get clients to
come into your practice. Okay, for the first thing is, like most other dentists, chances
are if youre active on Facebook, youre probably just doing a lot of posts, right?
Updating your, what do you call it? Your Facebook page regularly, and you know, some of the
experts say, hey, you know, its all about content, keep updating it and you will get
customers flocking to you. Well, if youve tried that, chances are you probably wont
have a lot of success from that, because that is just one part of the equation.

There is
another part of the equation, which Ill get into quite shortly after this. Alright,
so the main thing you need to know with Facebook is that it is a very, very powerful platform
by which you can advertise and reach the exact customers that you want. Now that is the key
to making Facebook successful to grow your dental practice. Now the first thing you need
to do in order to make your Facebook marketing efforts successful, is to develop what we
call a customer avatar.

Now dont be too scared by this big terms like 'customer
avatar'. What it really is, is that its a persona, an imaginary person I suppose that
represents your ideal customer. Now whats an ideal customer? Look, every day Im sure
you get dozens, if not hundreds of people coming into your practice, but you know, not
all of them are the perfect customer are they? I mean some of them are cheap, some of them
dont want to spend money, but Im sure you can think of, just off your head, just
a handful of customers that are just really good to work with, happy to pay you money,
value your service, you know, that is the type of customer which Im calling your
ideal customer. Now, it could be he or she.

Now you have to think of all these things.
Whether he or she actually is, you know, what their age are, okay. How old are they? Are
they roughly between thirty-five and forty? Is that ideal age, or are they a bit older?
Or are they kids, you know, maybe you like to deal with kids and that is your first thing
that they are maybe like five to ten years old. Thats your particular target market.
Its really up to you to decide who is your ideal customer, just from experience, right?
Second thing is maybe a defining thing might be the income level they are at. Right? Do
they make, you know, eighty thousand and above per year.

And maybe what kind of profession
they are in. Are they, you know, engineers? Are they white collared workers? What kind
of jobs they work in? Are they a lawyer? Or something else. Think about all of these things.
Because the powerful thing about Facebook, that platform is that it allows you to target
and narrow down to these people that youre targeting. And the other thing that
could be, you know, what location they live in.

Do they live in the particular suburb
thats near your practice? Or maybe the people that come to your practice in your
suburb are not that fantastic. But maybe, you know, four suburbs away you get a really
good cliental from that particular suburb. So think about where they live in your particular
area. Or are they focused on a certain cluster of suburbs, you know, are they, do they generally
come from there? Next thing Id like you to think about is where do they hang out,
you know, do they hang out in restaurants? In the shopping mall? Or do they frequent
a certain store or like a certain brand of shoes, or clothing, do they drive a certain
brand of car? You know, all these things can help you to create an ideal persona, an ideal
customer avatar.

Okay, and other things you might want to ask yourself, are what magazines
do they read? What hobbies do they have? Do they play golf, do they go fishing, you know?
And even down to what kind of celebrity do they follow, or thought leader do they follow?
Do they follow Kim Kardashian, or you know, Tiger Woods or Donald Trump? You know, its
all these things you need to, the clearer you are about the persona, the customer avatar
that you have. The more you are able to target them using Facebook, okay. So right? Thats
just all these things, once you get the clear understanding, you know, spend five, ten minutes,
thats all it takes to get a clear understanding of who your ideal customer is, who your customer
avatar is, and youre able to plug these interests into Facebook, right? So you can
plug it in based on where they live, they can, you can plug it based on gender, okay.
And all these other things that youve identified in that five to ten minutes, you can plug
it into Facebook when you boost your posts, right? Obviously thats a very simple way
of doing it- by boosting your posts, there are more sophisticated, more effective ways
to do it, but you know, it requires time and effort and learning. So the simple way is
to find all those criteria and find a post that really talks about your practice well,
and what you do, and just boost it, okay.

It could be even a special offer, right? That
you can have on, you know, hey you get your first visit and you get a free gift for every
first visit. Or something like that, a discount, right? So that it encourages people to come
in for the first time. Because once they come in for the first time, and Im sure you
know this, they will come in more than just once. Theyre not just going to come in
once, and if theyre happy with you, theres no reason for them not to come back.

Because,
you know, dental, you know, a dentist is quite personal thing, you dont want everybody
looking into your mouth, right? So if you have a good practice, if you have good service, after they come in for the first time, theyre sure to come back again and
again. And thats where you really start building your dental practice, and building
your patients, and your clients, right? To grow your business. So look, I hope
this tip really helped you, this short tip, It should help you make your Facebook
marketing much more effective. Yes you do need to pay Facebook money to actually
get your message out there, but you know, thats called advertising, as long as you
get a return on your investment, thats more than what you outlaid, at the end of
the day, thats how you grow your business.

So I hope you enjoyed this tip, and just down
below here I have prepared a checklist for you so that you can just download it, and
find out a few more tips and tricks on how to make your Facebook advertising and marketing
more effective to grow your dental practice. So thanks so much for watching, and you know,
if you have any questions, please feel free to drop me an email, alright, always
happy to help. Alright, thank you very much and hope you enjoyed the video. Bye for now..

Facebook Marketing explained in 90 seconds

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The more likes your Facebook page gets, the more people will see what you say. However, your likes will plateau after a while. DBS can build up the number of people that like your Facebook page. We identify your perfect target market in your geographical area.

Then we place ads in your target market's Facebook pages. The ads invite them to like your page. We can boost any Facebook post so that it shows to your ideal client. One boosted post can be seen by thousands.

We can also get your ideal customer to visit your website. We display your ads in the Facebook feed of your target client in your area. Facebook ads can have images, a video or a product reel where you can showcase up to 5 services. After a Facebook user visits your website we can place your ads on their Facebook page.

This is called retargeting. Retargeting works because most people are logged in to Facebook on the devices they use to browse the web such as PCs, laptops, tablets and mobiles. Retargeting is a powerful reminder that your visitors should go back to your website and can have images, a video or a product reel. Call us today for a free, no obligation discussion of how DBS can set up and manage facebook marketing to build your business..

Facebook Marketing 3 Reasons Why Facebook Ads Are So Effective

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Alright, in this video youre going to discover
three reasons why Facebook marketing is so effective. But before I reveal those to you,
if you are looking for 17 advanced secrets that you can use to get 248% ROI right now,
go ahead and click the link thats below the video. The first reason Facebook marketing
is so effective is it gives you unprecedented targeting options that no other platform can
give you. What you are able to do is you are able to target on multiple levels.

So youve
got your demographic targeting which is simply things like age, gender, marital status. But
they also have some advanced demographic targeting as theyve partnered with several data companies,
so you can filter people down if they are homeowners, you can get their income net worth.
Theres a lot of advanced demographic targeting that you cant get on any other platform.
The other part of that is you can actual target people by psychographics. And psychographics
are the things they are interested in. So for example if you are selling a debt elimination
program you can target people who like Dave Ramsey, because you know that they are interested
in that type of thing.

So when you combine psychographics along with the demographics,
it allows you to really laser target your market, which is something you cant get
from any other advertising platform online. The second thing is that Facebook advertising
is extremely affordable. You can very easily get clicks for far less than a dollar. So
if you are trying to target people on Google, you would pay five to ten times the amount
to get the same type of traffic as what you can get on Facebook.

So not only is it less
expensive, but it also converts really, really highly so theres massive ROI potential
on Facebook for you. The third thing I want to share with you today is the native advertising
options that you get with Facebook. So what that is, is just a term to describe the type
of advertising that it is. And its really just more disguised content.

It looks like
the content around it. So one of the ad units that Facebook allows you to use is what they
call a desktop newsfeed ad. And so that ad will show up in your prospects newsfeed based
on the targeting options that you choose, just like a status post will. And so you can
make it look just like status posts and it makes these ads highly, highly, highly effective.
They get the highest click through rates out of any ad unit on Facebook and they convert
very, very, very well.

One thing you need to understand is that online advertising is
becoming increasingly difficult to pull off successfully using the traditional methods,
because people are simply becoming blind to them. The most effective way to combat this
is using native advertisements, which is just a fancy term for ads that look similar to
the content around them. It sounds counter-intuitive, but the best way to get noticed is to actually
blend in. Think of soap operas and infomercials.

They are the original native ads and have
been running successfully for decades, selling billions of dollars of products. Now if you
want to start leveraging native ads, theres two choices you can make. You can go out and
spend all the time and money trying to figure them out on your own. Or you can just click
the image on the right.

That will take you to a page where you can get free, instant
access to a special video I put together just for you. Its called 17 Advanced Native
Advertising Secret Insiders Use to Get 248% ROI Right Now. These are all techniques that
have been proven to work through multiple tests across the 22 accounts I manage for
clients and myself. You can use them to drive sales of products or to generate leads for
selling high ticket products and services over the phone.

It will literally save you
massive amounts of time and money. So go ahead and click that image right now to get this
video while its fresh on your mind..

Facebook Fraud

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Have you heard of Virtual Bagel? Their Facebook
page has over 4,000 likes. They use the page to promote their brilliant
business model 'we send you bagels via the Internet -- just download and enjoy.' It sounds like a joke, and it is, sort of.
This page was set up by BBC technology correspondent Rory Cellan-Jones in 2012. He wanted to find out what is the worth of
a like on a Facebook page, so he bought some likes for Virtual Bagel. Now there are two
ways to buy 'likes', the legitimate way and the illegitimate way.

The illegitimate way is to go to a website
like BoostLikes.Com purchase some likes. You can get 1000 for $70. Sites like these use clickfarms in developing
countries like India, the Philippines, Nepal, Sri Lanka, Egypt, Indonesia and Bangladesh. Here employees are routinely paid just 1 dollar
per thousand clicks of the like button.

So Facebook explicitly forbids buying likes
this way. Instead they offer the 'legitimate' way to
pay for likes by advertising your page. Prominently displayed is a link to "Get more likes" with
the promise: "Connect with more of the people who matter to you." And this is how Virtual Bagel got its 4000
likes. Rory Cellan-Jones paid 100 dollars to Facebook and the likes rolled in.

He targeted
his ad to the UK and the United States, but also to countries like Egypt, Indonesia and
the Philippines. Now where do you think Virtual Bagel was most popular? I'll give you a hint,
it wasn't the US or the UK. But within a day he had over 1600 likes mostly from developing
countries. Now what was more problematic was the people
who followed Virtual Bagel looked suspicious.

For example there was one Cairo-based follower
whose name was Ahmed Ronaldo. His profile consisted almost exclusively of
pictures of Cristiano Ronaldo and he liked 3,000 pages. Cellan-Jones also observed that his new throng
of fans was particularly disengaged, just as you'd imagine those from a click-farm would
be. But he hadn't hired a click-farm, he had paid for Facebook ads.

This story was reported in July 2012. In August,
Facebook reported it had identified and deleted 83 million fake accounts (that was 9% of the
total at the time). This resulted in noticeable drops for popular singers and celebrities. So did they delete all of the fake likes?
Nope, not even close.

I know because most of the likes on my Facebook page are not genuine. In May 2012, I received a number of emails
from Facebook offering me $50 worth of free promotion of my page, which at the time had
only 2,000 likes. My YouTube channel had twenty times that following
so I thought surely this free 'paid' promotion could help me reach more of the people who
mattered to me. And immediately I could see results.

Within just a few days my likes had
tripled, and they kept on growing, thousands per day. And after a few months I had about 70,000
Facebook likes, which matched my YouTube subscribers at the time. Now what was weird was my posts
on Facebook didn't seem to be getting any more engagement than when I had 2,000. If
anything, they were getting less engagement.

I didn't understand why at the time, but I
have since realized it's because most of those likes I was gaining through Facebook ads were
not from people who were genuinely interested in Veritasium. How do I know? Well because
fake likes behave very differently from real followers. Have a look at this graph of the engagement
of my Facebook followers. Here I'm plotting countries as bubbles, so this is Canada and
the size represents the number of likes I've received from that country.

So this is the
United States, it's a nice big bubble. Now I'm ranking these countries on the horizontal
axis based on what percentage of those likes have engaged with my page this month. So as
you can see roughly 30% Canadians and Americans have engaged with my page, but they're not
as active as the Germans where over 40% of my likes have engaged, and they are not as
active as the Austrians a small but passionate group of Veritasium fans at nearly 60% These are all of the other Western countries.
So you can see that it's common for between 25% and 35% of my page likes to engage with
my page every month. Now here is Egypt, where less than 1% of my
likes have engaged with my page.

Now this is India, the Philippines, Pakistan, Bangladesh,
Indonesia, Nepal, and Sri Lanka. That's a big followings, but no engagement.
Together all of these countries make up 80,000 likes, that's roughly 75% of the total likes
I had before the last video. And these are the profiles that followed me when I used
Facebook advertising. And they are worse than useless.

Here's why: When you make a post, Facebook distributes
it to a small fraction of the people who like your page just to gauge their reaction.
If they engage with it by liking, commenting, and sharing then Facebook distributes the
post to more of your likes and even their friends.
Now if you somehow accumulate fake likes, Facebook's initial distribution goes out to
fewer real fans, and therefore it receives less engagement, and so consequently you reach
a smaller number of people. That's how a rising number of fans can result in a drop in engagement. And from this Facebook makes money twice over
-- once to help you acquire new fans, and then again when you try to reach them. I mean
your organic reach may be so restricted by the lack of engagement, that your only option
is to pay to promote the post.

What's worse, there is no way to delete fake
likes in bulk -- all you can do is target posts around them. And I should re-iterate I never bought fake
likes. I used Facebook's legitimate advertising, but the results are as if I had paid for fake
likes from a clickfarm. Now you might think the solution to all this
is just to exclude countries with click-farms from your ad campaigns.

But unfortunately
the problem goes much deeper. Meet Virtual Cat, a virtual pet like none
other. Its page is committed to supplying only the
worst, most annoying drivel you can imagine. Only an idiot would like this page.

And that's
not just my opinion, that's actually what it says in the page description. And I should know because I wrote it. I created
this page yesterday and I then paid $10 to advertise the page through Facebook targeted
only to cat-lovers in the United States, Canada, Australia and the UK. Now I expected that
because I had excluded all of the big click-farm countries and because the page is so terrible
that I basically wouldn't get any likes.

But within 20 minutes I had blown through my whole
budget and I got 39 likes. So who are these people liking a blank page and costing me
25 cents a piece? All of the profiles were all from the places
I had targeted, mostly the US, but there was something strange about them. All of these
people liked a LOT of things, like hundreds and thousands things. And a lot of the things they liked were odd
too.

Like in one account this person liked T-mobile, AT&T and Verizon. They liked Jeep
and Lexus and Mercedes and Volvo and Volkswagon. They like everything. Other accounts I saw,
they liked kitchen scrubbers and they liked mouthwash.

Who reports that on their Facebook
page? It just baffles me. So the real mystery to me is why someone,
somewhere would click on ads they didn't care about without making money from them. I mean
I don't think these likes came from bots - they are too easy to identify and eliminate. And
I also don't think for a second Facebook would pay click-farms to click on those ads to generate
revenue for them, so it really seems like a mystery.

And then, in this article I found what I think
is the most reasonable hypothesis. Click-farms click the ads for free. In order
to avoid detection by Facebook's fraud algorithms, they like pages other than the ones they've
been paid for to seem more genuine. I mean you can imagine 1000 likes on a particular
page coming from one geographic area in a short period of time would seem suspicious.
But buried in a torrent of other 'like' activity? They would be impossible to identify.

So workers at these click-farms will literally
click anything. I mean where do you think Facebook's Security page is most popular?
Dhaka, Bangladesh. What about Google? Dhaka. What about soccer star David Beckham? It's
actually Cairo, but you take my point.

So wherever you're targeting, advertising
your page on Facebook is a waste of money. I wish Facebook would remove the fake likes
from my page and all the others. But that would mean admitting that they have generated
significant ad revenue from clicks that weren't genuine, which then suppressed the reach of
pages who had low engagement, forcing those pages to pay again to reach inauthentic fans.
So the truth is Facebook benefits by maintaining this status quo because the reality is nobody
likes this many things..

Facebook Ads vs Google Ads Which Paid Advertising Should You Use For Online Marketing

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There's two major advertising platforms out
there. There's Facebook, and then there's Google. Which one should you use? Hey, everyone. I'm Neil Patel, and today I'm going to break
down the difference between Facebook advertising and Google advertising and show you which
one you should use for your business.

First off, Google is intent-based. So with Google AdWords, people type in based
on what they're looking for. Buy a cheap cellphone, cheap hotels in Las
Vegas. These are all examples of things that people
would be typing in.

That's what Google AdWords is great for. When someone types in auto insurance on Google
AdWords, the chances are they're looking for auto insurance. On the flip side, with Facebook Ads, there
really is no intent base. With Facebook Ads, you can't just go and create
an ad being like, "Hmm.

I want a ton of people to buy our auto insurance,
so let me just create an ad that says 'Auto Insurance. Buy now. Get Geico right away.'" That won't work. Why? Because people who are on Facebook are looking
to connect with their friends.

They're looking to look at pictures, videos,
people's walls. For that reason, your ads won't convert the
same way that they would on Google. If you're an intent-based business where you're
selling products or services and you're just going to go after people who are looking for
a specific intent, such as they need consulting help, they need accounting help, they need
to buy a product or a service like an iPhone or a leash for their dog, whatever it may
be, Google AdWords is great for that. If you want to go after a broad audience,
that's what Facebook is amazing for.

For example, if you want to go after women
who are interested in beauty because you want them to know about your new beauty product
that's revolutionizing the industry, Facebook is amazing for that. The main difference is Facebook's for a broad
segmented audience, such as like beauty, people who are car enthusiasts, people who are business
owners. With Facebook, you can create ads that drive
people to a landing page. That landing page shouldn't just be, "Buy
my product right now.

It's cheap." The ideal way to convert people from Facebook
is to first give them some educational information, such as a blog post that breaks down why your
product or service is amazing, what they're going to learn, maybe drive them to a webinar
first, and then from there, convert them into a customer. Again, Google AdWords is for intent-based. Facebook is to target a whole category segment,
such as beauty, automotive, business owners, and then from there with Facebook, unlike
Google, you don't send them to a page where they can buy right away. It's more sending them to a page that educates
first, and then gets them to purchase.

If you're selling a low-end ticket product
on Facebook, you can drive them to a check-out page or a product page first,.

Facebook Ads Tutorial - Learn How to Use Facebook Ads

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Facebook Ads Tutorial - Learn How to Use Facebook Ads Hey there, I'm Nicole! In this video
you'll learn how to launch a first Facebook Ads campaign from researching
your audience to setting up your campaign you'll learn the strategies at
the experts use to create winning campaigns. This tutorial will teach you
how to choose the right targeting method prepare targeting lists and create your
first Facebook Ads campaign. Before we start setting up your first campaign we
have to do a bit of research about your target audience. What does your audience
like? Where do they usually spend their time? Next we'll show you how to reach
out to these people.

This final part is crucial for your future successful
Facebook ads. There are three crucial methods to target people on Facebook:
interest based audience, look-alike audience and custom audience. This
tutorial will focus solely on interest based audiences while look-alike in
custom audiences require a lot of traffic and expertise, interest based
audiences are the most basic and most important place to start Facebook
advertising. Interest based targeting does exactly what you would expect: finds
and targets an audience based on the people, places, subjects and things that
they admire.

The first step to interest based targeting is to understand your
audience. Step 1: research your audience. These seven questions will help you do
just that. Who are the authority for your thought leaders your big brand in your
niche? What books magazines newspapers does your ideal customer read? What event do
they attend? What websites do they frequent? Where do they live? What tools
do they use? What's completely unique about this group? Check out Mollie
Pittman from digitalmarketer.Com for more information on these seven
questions.

While the answers to these questions are necessarily complex, the
research to arrive at these answers can take a lot of time. For this task you can
use Google search, Amazon search and Facebook audience insights.
Don't forget about websites such as Quora.Com. You can easily get answered
there from people who are really interested in a given niche. For example,
I will use only google search to show you how to make all the lists you need.
Let's say we're selling fishing equipment: don't forget that Facebook
doesn't allow you to target any page you want so you need to make numerous lists
of the same topic because many of those interest will be
crossed out.

The list of interest will look like the following. Who are the
authority figures thought leaders or big brands in your niche? In this case it is
very easy to find a list of the best fishermen all over the world. Just type in
fishermen ranking and you'll find all the results that you need This is the list that I made: Ray Scott
Angler, Jacob Wheeler, Mark Rose, Greg Hackney, Andy Morgan, Ott DeFoe, Jordan Lee, Randall Tharp, Kevin Van Dam and Jimmy Houston.
Which books, magazines, newspapers does your ideal customer read? In the
following example you can see a list of magazines about fishing. There are more
magazines about fishing that will end up on your target list.

Just be thoughtful
and selective Also try using amazon.Com to find
books about fishing most of the books won't appear in the detailed targeting
box but you can also try targeting authors of very popular books This is the list that I've made: Field &
Stream, Outdoor Life, Bassmaster, Florida Ssportsman, Sport Fishing, Saltwater
Sportsman, In-Fishermen, Marlin, Fly Fishermen and Florida Sport Fishing What events does my target audience attend?
This is very important because only a real fishing enthusiast will go to these
fishing tournaments and will follow all the news about the subject This is the list that I made: Pompano Beach
Fishing Rodeo, Opening Day of Trout Season, Big Rock Blue Marlin Tournament,
Yamaha Contender Miami Bill Fish Tournament, Big Bass Tour, Lake Havasu
City Striper Derby, Pompano Beach Fishing Rodeo and Lake Champlain International
Fishing Derby. Which websites does this target audience frequent? A quick Google
search will provide the top web sites for your audience, however keep in mind
that this is only a list of websites of fishing associations or fishing resorts.
People also read blogs about fishing. Those bloggers have really specific
audiences which are really interested in specific fishing related topics. This is
the list that I made: bassproshops.Com, midwesttackleshop.Com, tackleexpress.Com, theessentialfly.Com, avidcarp.Com, tackledirect.Com, Midcurrent, BD
outdoors, World Fishing Network, Wire2Fish.

Next you'll want to look at where
does this audience live. The geographical location of your potential customers
usually depends on a market you want to sell in. It's rare to feature a product
that can only be used in a specific location. What tools do they use? In terms
of our fishing example let's think about all the equipment that's needed to start
up in this sport so it could be branded online stores that sell fishing rods,
reels, bets and more This is the list I made: G.

Loomis Rods,
St. Croix Rods, Lamiglas, Fenwick, Shimano fishing, Daiwa, Eagle Claw,
Rapala, Pen Fishing, Berkley fishing Next you want to know what's completely
unique about this group. Often people new to Facebook ads forget to ask this
question Basically the question helps you
discover and unique or unexpected traits about your audience. This question is not
as straightforward as others and will require a bit more creative research.
After you've done a bit of research about your audience and created your
targeting list, you can log into your Facebook account and start creating your
first advertising campaign.

Step 2 set up your first campaign. When creating
your ad you have three options to choose from: boost your posts, ads manager
and power editor. Boost your post is the easiest way to create an ad but it has the
fewest options in terms of targeting so you should probably avoid it. Power
editor is the most advanced way to create an ad but the message is often
too complex for first-time advertisers.

In this tutorial we'll use ads manager
to create our first ad. Choose your ads objective. First off you have to choose
an objective of your campaign. I suggest you choose the most relevant objective
from the list: if you want to get some traffic to your store use traffic
objectives so you get the cheapest clicks to your website.

If you want
conversions you have to choose conversions objective just keep in mind
that your Facebook pixel should be installed for the objective. Pro tip: you
need to get 20 to 25 conversions to any given conversion event otherwise
Facebook won't be able to optimize your ads correctly. Facebook does a lot of
automatic optimization so you have to clearly define your campaign's objective.
Let's select a conversions objective. In this step all you have to do is name
your campaign and then click continue.

Next choose conversion event: the problem
here as I mentioned above is that Facebook needs 20 to 25 conversions per
day no matter what conversion event you choose so if you're choosing purchase
event and you don't get 20 to 25 purchases per day Facebook won't be able
to fully optimize that campaign that's why you need to boost your conversion
event. I suggest that you first choose view content as an event after a while
take a look at how many Add to Cart events and purchases you get per day and
edit your campaign accordingly. The next step is the most important step this is
the part where you get to define the audience, budget and bidding. First of all
you have to choose which market you want to advertise, also you'll need to pick
the age range and language in the beginning it's best to not be too
specific about an age or a gender.

You can refine your ad targeting by these
demographics as you gain traffic and learn more about your audience. Never
assume anything before starting your advertising campaign only choose
settings based on research that you've performed earlier. An audience size of
roughly 250,000 works well. The number is not too broad it's also not too narrow.
It's important to have a big enough audience in order for Facebook to
correctly optimize the results.

In general cold traffic audiences should
range from a hundred thousand to five hundred thousand people, eventually
you'll want to test out a combination of interests in order to identify a more
specific and niche audience. To do this just click narrow audience under
detailed targeting list and add more interest there. The main mistake people
make is leaving automatic placements selected by default.
This action enables Facebook to run ads on every single placement it can, however
the placements you need depend on the product you're selling. I usually advise
that people avoid the audience network placement: Facebook is working on
improving this placement but since the features still in their development
phase you don't have any control over it aside from some basic exclusion features.
Messenger placement is a very specialized feature which is only
suitable for engagement or retargeting users; for this reason it
to make sense to use it with your first facebook ads campaign.

The same goes for
instant articles: you need to prepare specific content for this feature.The
best way is to start with mobile and desktop newsfeed.
If you eventually experience positive results from your campaign you can scale
the use of the feature through other placements. Let's look at budget and
schedule: the next steps are to define how much you would like to spend on your
ad and to define if you want your ad to run continuously or via schedule
Facebook. Advertising has become even more expensive gone are the days when a
10 dollar ad budget would be enough to reach your goals. Nowadays you need to
invest more at the start of your Facebook ad campaigns in order to
experiment with different audiences and to understand what kind of people are
really interested in your product.

You can also employ various bidding
techniques: it works best to choose optimization for conversions, if your
objective is conversions, and automatic bidding. Change your conversion window
from 7 days to 28 days click or a 1-day view; this
will allow Facebook to make the most out of your data after a while you can look
at how your audience is converting and you can adjust the conversion window.
Design your ad there are two ways you can create an ad: from scratch or by
duplicating a post you've already created and used. When creating a new ad you can choose
from five formats: in the very beginning I suggest that you use a single image ad
and simply create a few ads with different images for the same product.
This way you get the best idea concerning what works and what doesn't
work for your target audience. Also, this format lets you land people to the most
preferable page on your store or product if you want to push harder.
A carousel ad gives you an option to use five different images in one ad: this
option is really handy when you want to show that you have a variety of products
in your store or determine which product best suits your target audience.
Facebook recommends that your images are 1200 by 628 pixels.

Also keep in mind the
20% text rule you can read more about it on bit.Ly/imagerule. Upload images
that you've taken yourself or choose a free stock photo. I also suggest that you
try a free tool called Canva to create more eye-catching and original ads. You
can register at Canva.Com.

You can also always hire freelancers to find and edit
images on upwork.Com Now let's get to the fun part you get to
create all those catchy headlines and descriptions use your imagination and
try to research what are the big brands in your niche doing with their Facebook ads?
What kind of images do they use? What kind of text do they use? Also feel free
to experiment with call-to-action buttons. Keep in mind that usually in
mobile newsfeed the call-to-action button covers the description text so if
you have something important to say in the description don't use the
call-to-action button. In that case you have to include a call to action in your
ad text. Facebook ads are a really powerful way to target your audience
mastering the strategy will take some time.

Don't try to do everything at once:
concentrate on the easiest approaches and then go deeper into audience
research targeting and ad design. So let's recap:
use Facebook ads to target audiences in three different ways:
interest based targeting, look-alike audiences and custom audiences. Research
your audience using Google to find answers to the seven audience research
questions; don't forget about the other tool that I mentioned at the beginning of this video. Use ads manager or power editor only on Google Chrome to create
campaigns.

Understand the objectives of your campaign; don't make any assumptions
about your audience demographics before starting your first campaign. Give
Facebook enough data to run your ads properly. Don't try to do everything
manually it has a ton of inside data, use it. And lastly, be creative try out
different banners and texts: this way you'll get the best results.

Now it's
your turn to build a drop shipping empire. Use these tools wisely and invest
enough time to master them. If you have any question, feel free to contact Oberlo support. We're always willing to answer any of your drop shipping
questions!.