Selasa, 23 Desember 2014

How to Use Facebook for Recruiting in Network Marketing - Social Media Strategies

How to Use Facebook for Recruiting in Network Marketing - Social Media Strategies

Image source: https://us.accion.org/wp-content/uploads/2015/02/New-Google-Plus-icon-500x500.png

Hey my name is Drew Berman from DrewBerman.Com,
and I help network marketers go from hobby income to professional income. You want to
know how to recruit more, and more efficiently, on Facebook for your marketing business? Come
right back and I'm going to give you a couple strategies that will help you. Hi my name is Drew Berman, welcome back, I
am the author of You Online, You Offline: How to Make a Fortune in Network Marketing.
I teach people online, and offline, strategies. Today we're going to talk about Facebook,
the Facebook, that's what it was originally called.

Here's a couple tips that will help
you with your network marketing company, and with your MLM, and your home based business.
How to recruit more reps on Facebook. One, change your profile picture to something
professional. If you can't get a professional headshot, at least take a still photo, with
your iPhone or something. It's just you, no drinks, no people, no babies, certainly no
company logo, and just make your Facebook profile professional.

The profile is the one
with the picture. Then there's the big picture, I think that's your homepage. Make sure that's
something that's an alignment with the message and your brand. Maybe it's a landscape, maybe
it's a famous quote, maybe it's a lifestyle picture.

Once you have your picture set up,
your profile and your landscape, I'm going to recommend changing it every once in a while.
When you change it, what happens is it shows up on your wall, and in other people's newsfeed.
If you change it properly, so you upgrade it. Let's say you upgrade it every 3 to 6
months, oftentimes what is going to happen is people are going to like your picture. That's going to create activity, that's going
to create movement, and if you do it properly, if you upgrade to a better picture or ... For
me, I like landscapes, so I would go from a ...

Like I was in a contest to win that
trip to the French Riviera, so I had the French Riviera on there. Then I change it to a beach
profile. When you change it to something cool, people are going to react, and that will stir
the pot a little bit. Second strategy, when you get likes and comments.
Now, how often do you get likes and comments? If you're not getting them often enough try
Google.

Google best Facebook quotes for 2000 ... " Whatever year, or the year before, or
the year before. Funniest Facebook quotes for 2011, 2009, 2013, and you're going to
get a ton of stuff, okay? That's how you'll get more interaction. Post stuff not about
your business.

If you have to post about your business follow this formula, 10/4/1. That
means for every 10 posts, something inspirational, motivational, funny, uplifting, people don't
come to Facebook to buy. They come to connect, they come to see what their friends are doing.
Ten should be nothing about business at all. Four could be subtle about business, maybe
lifestyle, or the benefits of your business.

Maybe 1 can be a call to action to your business.
That's strategy number 2. Strategy number 3, when you get likes and
comments. This is like leads falling into your lap. Figure out a way to get more likes
and comments.

Facebook loves baby pictures, loves pets, specifically cats and horses,
not sure why, and uplifting, and humor. As you start to get likes and comments here's
your door to open up relationships. Prospecting and recruiting is no different on Facebook
than it is one to one. We're not about sell, sell, sell, we're not about buy my product
because you need it.

You wouldn't do that at a party, don't do it on Facebook. What
you can do is you can send everyone a PM, private message, that says, "Thanks for liking
my post." You can use this exact sentence, "Thanks for liking my post. What are you up
to? Thanks for commenting on my picture, what's new and good with you?" This is going to open
up dialogue and discussion. There are some concepts on how to recruit
more on Facebook.

One, have a professional picture, and professional landscape. Two,
change it, upgrade it every 3 to 6 months. Three, follow the 10/4/1 formula around business.
Ten inspirational, motivational, happy, fun, tips, content, teach. Four, subtle references
to the benefits of your product or service.

Not the features, the benefits, because everyone
listens to the same radio station. It's WIIFM, what's in it for me? When you start the 4
posts, it should be like, "My product does this, my product does this, you should buy
it." It should be like, "Check out this success story because they were using this type of
system." No mention of name, no mention of product. Oftentimes you can do maybe a before
and after picture, or you can do a success story, or you can reference the type of product,
or service, that created a benefit. Once, mention a call to action.

Those are a couple Facebook tips to help you
recruit more reps on Facebook. Now, when someone likes or comments on one of your posts it's
kind of like giving a virtual high five. A. Way to give a virtual high five back, like
some of their posts.

Comment on their posts, and then create a dialogue. Then through questions
you're going to learn how to recruit more. What's new? What are you up to? What do you
do professionally? What do you like about it? What don't you like about it? What would
you change? Just a shot in the dark are you open to other opportunities? See there's a
little 8 question segway into going from contact and contact and relationship, to opening the
door. You follow these subtle tips you will recruit more reps on Facebook.

I'm going to give you 1 last strategy. This
one is a dozy. It's called the birthday strategy. It happens every single day of the year.

Everyday
of the year you get a note, from Facebook, on whose birthday it is. Everyone on the planet
leaves them a birthday message on their wall. That's one level. The next level is, send
them a PM.

The next level is send them an email. The advanced level, text them or call
them on their birthday. On your birthday you're going to get a ton of messages on your wall,
so you just like and comment, and say, "Thanks for the birthday wishes, what are you up to?"
Start the dialogue. We can go into a whole Facebook training.
For more tips like this go to DrewBerman.Com.

Make sure you enter in your contact info there,
so that we can send you a free training on prospecting recruiting. Subscribe to this
YouTube channel, because we often times give trainings like this, where we'll have interviews
with experts, and networking marketing tips, because we help you go from hobby income to
professional income. That's all for now, we'll see you next time at DrewBerman.Com. Make
sure you subscribe to the channel here, have a great day everyone.

Bye for now..

Jumat, 12 Desember 2014

How to Integrate Facebook Lead Ads with Marketing Automation

How to Integrate Facebook Lead Ads with Marketing Automation

Image source: https://c1.sfdcstatic.com/content/dam/blogs/us/thumbnails/advertising-studio-from-salesforce-now-with-direct-lead-automation-from-facebook-to-sales-cloud/facebookcrmads.png

Hello everyone, welcome to another episode of Nick's Ad Chat. We are talking all things PPC. Last episode, I was showing you guys a little bit about how Facebook lead ads worked and how to set up your very first lead ad campaign. So today, I'm going to show you what you can actually do when you start actually getting those leads in and how to integrate it with HubSpot.

So let's hop onto business manager and take a look at how everything works. So self-explanatory, once they fill out that lead or once they fill out your lead ad form, where does their information go? First off, everything is stored on Facebook, so once you go to your campaign that you just created, this is the one that we made. And once people do start filling out your form, an option is going to appear here. I'll show you one of the other ones that we've done.

An option is going to appear right there. Once you go into the individual ads where you can download your leads. So you click that, select the date range and you can download them. It just pulls a nice quick CSV file right onto your computer.

Now like I mentioned, this is a very manual process if you want things to be automated you have to set up something external to make sure that once that lead ad form is filled out. They are sent that automated email. Obviously, it's not ideal if you're pulling this information every time someone fills out your form. So to do that, I've chosen to set up an integration between HubSpot, which is where we do most of our automation.

If you're using HubSpot, this will be very useful. If not, I think it'll still be very useful to show you the process that you can go through to set it up, so the first thing you have to do if you're using HubSpot is go into your portal and create a list, a static list. I've already created it here. Don't give it any criteria.

Make sure it's not a smart list. It's just a empty list and you can call it whatever you want. I'm calling it a test lead ad list and just let it sit there. And then you're gonna go into zapier.

Zapier is just one option of integration software, I think it's very useful is I think they have over 200 connected programs that you can use. If you want to set it up the way that I'm setting it up now, you are gonna have to pay for it. We managed to get in our RCM managed to get in before they started charging for their plans since we're going to be setting up two-step integration. You do have to pay for it if you're just setting up the one, then you only need the free version.

But I'm going to show you how I set it up and you can do whatever you like with it. So the first thing we're going to do is we're gonna hit make this up. So first thing we're gonna select is Facebook lead ads. Click that.

This is our trigger so once somebody fills out that lead ad form, save and continue. I've already connected my Facebook account if you want to connect another one, all you have to do is click that link there, and it'll open up a little box where you can sign it and connect your Facebook account. So save and continue. Move on.

This is where you select your page, so we're going to select Campaign Creators Facebook page and then also the form. So you scroll down, you find the form that you're working with, we're selecting that form that we just created the test lead ad form. Select that. Move on, and now what it's going to do is just to make sure it's really really useful, just to make sure that everything is working fine, what zapier does it creates a test contact.

Contact and puts it through your process to make sure it's going through the Zap properly, so we're gonna do that, it creates just a test contact or test lead and it tests it going through the steps, okay? Continue, then we set up our actions so once that trigger happens, what's the next step that you want Zapier to do, so we select HubSpot obviously and a lot of people do this, they go straight to add a contact to List. I was doing this at first and I was seeing that it just wasn't working out, and I couldn't understand why so I got in contact with Zapier, and they explained to me that it can't add the contact to the list unless that contact is already created, so this is where you need those two steps. So first you're gonna have to create the contact, select that one you select your HubSpot account so if you want to connect to the account open that up, fill in your Hub ID which can be found at the top, Hub ID you can find it right up here in the top right corner. Fill that out, and then you're connected to your HubSpot account, so we're gonna select Campaign Creators it's already been connected.

Connect that, this is where you can fill out all of the different fields. Before your new contact that you're creating since our form is only asking for an email, That's the only one that we need to update. So click this here select the email, for your new lead, and you don't have to worry about any of this other stuff. You have tons of fields in there.

You don't have to worry about any of that. Move on to the next and once again is gonna try to test. So test is successful now, If that's all you want to do if you just want to create a contact in facebook or in HubSpot, Then you're good to go. This app is ready to start rolling.

However in our case we want to set up that automated workflow to trigger once that That specific type of contact is imported, so we're gonna add another step. So we're gonna click this. Plus icon here, select a Hubspot and here we're going to select add contact to list. So once again selecting our HubSpot account, going through this is where we find our list name that one that we just created Test lead ad list, that static list with nobody in it.

And then we're going to once again select that test lead that we started out with at the beginning. So continue, once again, it's going to test make sure everything's working test successful looks good and We're done. Give it a name test lead ad zap. Boom! Good to go turn it on and now once you start running your ads, then people start filling out your form, they're gonna be immediately entered into HubSpot they're gonna create a contact and HubSpot And they're going to be added to that list So one way to check that the whole if you still don't trust Zapier one way to test and see if that whole process worked.

Open up HubSpot, Go into your lists, go into that list you just created and you're gonna see that test contact there. So Hope that gave you guys a little bit of an explanation about how you can leverage lead ads to improve your lead generation techniques. Obviously, it's not a one size fits all but you're going to have some industries where sending people to a landing page is going to perform better, but like I said, the last couple of campaigns that we've run the lead ads, the cost per acquisition for a lead has been a lot lower so Get out there and test it let me know how you get on Obviously something you can try out if your regular campaign is working, too well, and you want to you know test something new And see if you can lower that cost per lead but Anyways, thank you for tuning in to another episode of Nicks ad chat, and I will see you guys next time.  .

Senin, 01 Desember 2014

How to Increase Your Facebook Reach and Outsmart the Algorithm

How to Increase Your Facebook Reach and Outsmart the Algorithm

Image source: https://mavsocial-wpengine.netdna-ssl.com/wp-content/uploads/2017/01/organic-facebook-reach-blog.png

Organic reach for Facebook Business Pages is plummeting. In fact, some people say by more than 50%. So, how do you make sure that the content you share on Facebook is actually seen? There are thousands of factors that determine how the News Feed ranks content, but overall, Facebooks goal has always been the same: Connect people to the stories they want to be connected to. That means prioritizing posts from family,
friends, and news organizations over content from brands.

To claim your spot on the News Feed among the 60 million other businesses marketing on Facebook, you have to understand two things: one, how the News Feed ranks content, and two, where Facebook is heading as a business, not simply a social network. When Facebook ranks content, really, its looking at four things: who posted it, how people engaged with it, what kind of post
it is, and when it was posted. The more engagement a post gets, the more it -- and your future posts -- are seen in the News Feed. Remember, less is more.

For brands, reach actually drops with each additional post, especially if you post more than three times a day. Be selective about what you post and how often. Youve also got to avoid clickbait. Facebook tracks the amount of time people spend reading an article and watching a video and decreases its visibility if people immediately bounce from it or scroll past.

Facebook is looking more and more like a video platform every day and the algorithm reflects that. The News Feed prioritizes Facebook Lives in real time, and now notes how long people watch pre-produced videos, giving long videos with high completion rates an extra boost. But more than anything else, youve got to know your audience. The News Feed is smart enough to know the type of posts people want to see.

To increase those engagement rates, try using Preferred Audience Tracking to optimize who sees your content. Jump up to Settings and make sure Audience Optimization for Posts is turned on. The next time you post, just click on the
tiny target and choose interests relevant to your content. If your organic reach is dropping, dont be surprised.

Instead, know your audience and post quality content they want to engage with. Definitely consider promoting posts with ad spend, but know there are ways to make the algorithm work for you and your business..

Kamis, 20 November 2014

How to Increase Your Facebook Ad CTR and Pay WAY Less Per Click

How to Increase

Image source: http://www.top10homeremedies.com/wp-content/uploads/2014/05/increase-your-height-new.jpg

You're doing Facebook advertising. You're paying an arm and a leg. Why? Because no one's clicking on your ads. Hi, everyone.

I'm Neil Patel, and today I'm going to teach
you how to improve your Facebook ad click thru rate. There's two options that you have when you're
buying Facebook ads. It's either you pay per impression or you
pay per click. Most people like paying per click because
why would you want to pay when people aren't coming to your website? But, there's an issue.

If you're not getting enough clicks, paying
per click through is very expensive. Generally speaking, I found it to be cheaper
to pay per impression, and then you, yourself optimize for click thru rate. The way you optimize it is one: you focus
on having a really amazing image that pops out. If your image just blends in with Facebook,
no one's going to see it or click on it.

So, have a bright image that stands out. If you don't want to do a bright image, I
found that using images that blend in with Facebook's color scheme also generate a lot
of clicks because then they don't look like ads. The second thing you want to do is optimize
your text. If your text doesn't have emotion or shocking
value, less people are going to click through.

For example, let's say you're a casino. I don't know why I'm going to give this example,
but it's just standing out in my mind. And let's say you're competing against Double
Down Casino. If your ad copy was, "So-And-So Quit Double
Down Casino and What Happened Next Will SHOCK.

YOU!", You're curious. You may click through. Or, for example, if your ad copy is, "7 Benefits
of Green Tea. #6 Will Amaze You!", I'll be like, "I want to know the amazing benefits
of green tea.

What's number six? Why is it gonna amaze me?" If you optimize your images and your text,
you're gonna get more clicks. Last but not least, what you want to do is
keep rotating up who you're advertising to. When you're picking your audiences within
Facebook, it allows you to target. If it's really small and you keep showing
the same person ads over and over and over and over again, it's ad fatigue.

They're not going to keep clicking on it,
which means you either have to rotate up your ad images on a regular basis or you're gonna
have to pick new people to advertise to. As long as you follow those steps, you're
gonna get better click thru rate. Make sure you pick the option in Facebook
where you're paying per impression, and your cost for Facebook ads will go down..

Minggu, 09 November 2014

How To Create A Landing Page In WordPress For Facebook Marketing

How To Create A Landing Page In WordPress For Facebook Marketing

Image source: http://0.s3.envato.com/files/83224956/01.__large_preview.jpg

In this video, you are going to see how easy it is to create a custom landing page on WordPress by using Elrementor, an amazing drag and drop page builder plugin in combination with the free version of Hestia WordPress theme. Hi, everyone! Robert here from ThemeIsle.Com. You may have long been looking for solutions
to create completely customizable pages into your WordPress website for a marketing campaign,
a landing page for example, but you've always struck a lack of options. I have good news for you.

Since the Elementor WordPress plugin is on
the market I completely forgot about those problems and I actually use it to build unique
landing pages on my own. This page, for example, is created with Elementor
and I will show you how to do that in the next minutes so keep watching. The best part is that you can start using
it for free and if you are satisfied with the custom capabilities of the free version,
you can use it free forever. So, with that in mind let's see how to create
a Landing Page for your Facebook Marketing Campaign.

We all know how important is marketing in
your business and Facebook should be one of your main options. Before moving on, you need to install and
activate the Elementor WordPress plugin. For more functionalities, you are free to
install some related plugins which will extend the capabilities of your page builder. By the way, if you want to install the free
Hestia WordPress theme as well, which I use in this tutorial, search for it in the WordPress
repository.

Ready to continue? Let's go! Creating your first landing page with Elementor
it's easy! Head to Pages/Add New, set a title and then
a permalink for your page. According to the latest on page SEO tactics,
the permalink of your page must be as short as possible with the target keyword inside,
the product name for example. Next step should be to select a page template
from the drop-down menu. There are four different templates you can
use, other than the default one.

The Page Builder Blank and Page Builder Full
Width are optimized pages created within the Hestia theme especially for the purpose of
using them with page builders like Elementor or Beaver. Choosing the Page Builder Blank all of your
theme elements like header and footer will be removed and you can build a clean landing
page for your marketing strategy. If you want to keep the header and footer
for easy navigation and informative purpose, then choose Page Builder Full Width. To keep changes click Save before moving on.

Next step is to click the "Edit with Elementor"
button in the editor, and then you will be redirected to the Elementor editor interface. Now, you can start building a page from scratch
but because there are a lot of options, the easy and faster way to create a landing page
is by choosing a ready made template. Some of them are free to use but for more options and premium elements you need to go pro. Let's say you have the highest quality lens
in the World of photography and you need a landing page to promote your product on Facebook.

Select the Landing Page Product Type in the
pre-designed templates by clicking on the green INSERT button while hovering over. You should be able to edit the template right
after the loading occurs. Don't worry about the content within, you
can change absolutely everything and I will show you how to do that immediately so keep
watching. Next, I recommend you keep the landing page
as simple as possible with a strong message and a call to action.

This way you can gain more conversions and
your marketing efforts will be successful. Actually, the best way to grow your business
using Facebook Advertising is to give them something in exchange for their email address
and this should be the first element into your landing page. There are lots of email marketing services
out there but I am gonna show you how to use MailChimp. You can go to create a free account and then
a subscriber list.

The easy way to start getting emails is a
simple form you can create right here... Then copy the code and paste it into a text field
on your landing page. If there are no text fields like in my situation,
drag one in the preferred area of your landing page and paste the HTML code into the text
tab of your editor. Instead of a simple text, you can insert video
content as well and I will show you how to do that right now.

Go back to elements and drag a video widget
to your landing page... Then head to settings to change it according to your preferences. Here, you can change the Element Style.....
The Background, Border, Responsive Settings like hiding the element on tablet and mobiles
and if you opt for the pro version of Elementor you can do custom CSS here. Allow me to show you another thing that I
think it can help you design a better page, is actually one of my favorite design elements
so far.

Hover your mouse over any section then click
like you wish to move it around and then you'll see the Edit Section options active in the
left sidebar. Click on style and open the Shape Divider
options tab. Here, you can toggle through the top and bottom
dividers, then you can choose the type of a specific divider you wanna use from the
drop-down menu. Hestia has a beautiful front page with multiple
sections and I encourage you to get the pro version because that version will give you
the way to insert any of those section into your landing page.

Here is how you can do just that... All you need to do after finishing your landing
page elements and content is to Publish it, and then just use it for your Facebook Marketing
Campaign or simply share it with the world online. There are myriad of options you can use with
Elementor to create stunning content into your WordPress site, and I will do my best
to create more videos about this subject in the near future. Although I have many ideas to continue on
the same subject, I will stop now to let you test my recommendations so far.

If you have any questions about Hestia, Elementor
or related subjects, please let me know about that in comments below. I also encourage you to subscribe then tap
the bell to get notifications every time we publish a new video. In this way, you can be the first to see the
latest WordPress videos on our channel. Thanks for watching!.

Kamis, 30 Oktober 2014

How To Create a Facebook Page For Your Business (Timeline Facebook Profile)

How To Create a Facebook Page For Your Business (Timeline Facebook Profile)

Image source: http://www.socialbusinesssheffield.co.uk/wp-content/uploads/2012/11/facebook-cover-dimensions.jpg

Hi, it's Brandon from SoldWithVideo.Com and
I want to show you how to make a professional looking Facebook profile. Hey everybody. Welcome
to my tutorial on how to setup a professional looking Facebook profile. If you're new to
Facebook or you don't yet have a profile setup, this is a great guide that will go step by
step and show you exactly how to do it.

If you don't have a profile setup yet you can
go ahead and signup for one for free through Facebook and it's a great way for you to be
able to gain more customers and interact with the customers and clients that you do have
and really build a social relationship with them. You can even share information, you
can announce sales, offer specials, and if you decide to do any Facebook advertising,
Facebook will even let you advertise at a cheaper price if you're linking the ad to
your Facebook profile. So there are a lot of benefits to being able
to setup a business profile on Facebook. So let's just get right into it.

Step one is
setting up the cover page. The cover page is probably the most important part of your
Facebook profile. It's the horizontal image that you see at the top of the profile and
this area is where visitors' eyes will first be drawn to. You want something that's going
to represent your brand and your company and this can be a nice picture of your products,
picture of your company building or even you as the business owner.

The one thing you want
to remember is that people will be seeing this and be thinking of your brand so you
want to choose something that will best represent your brand and your company. If you don't have any pictures to use, you
can always hire a photographer to come out and take a few. You can do it yourself with
a nice digital camera. Or you can just leave the space kind of blank, maybe a gradient
or just a nice colored background with your company colors.

As you can see ours here we
decided to go ahead and use a couple of our products with our logo and a slogan. These
are all good things you can use. And we did write an article on this and if you want to
see a few more examples, we created a few examples of our page with a few different
cover images on it. So you can go ahead and click the link below in the text description
if you're interested in seeing a few different samples.

So the first step is going to be designing
this cover image. This cover image is actually going to be 851 pixels wide by 315 pixels
tall. This is the allotted space that Facebook allows in this area. So we recommend using
the entire area.

And what you can do to create this is use any image editing program like
Photoshop or fireworks or paint or any other program that you have on your computer and
I believe Facebook will be able to take png, gif, jpeg, all the major file types. So the
things you want to avoid, you don't want to list any prices, any discounts or purchase
information on the cover photo. You don't want to talk about your products; you do not
want to talk about the pricing of those products or services. You do not want any calls to
action.

Meaning you want to avoid click here, visit us, sign up here, things like that.
You don't want any contact information so avoid email addresses, avoid websites, and
avoid phone numbers or any other contact information. You also will want to avoid any Facebook references
meaning do not tell them to like your page, do not tell them to share your page. This cover page is primarily for you to be
able to represent your brand through an image. It's not there as a sales technique and if
you decide to go ahead and use those anyway, Facebook could disable your page or delete
your page.

So go ahead and do yourself a favor and do not list anything like that in your
cover image. Alright, now that your cover image is done, you already created it, you
can go to your Facebook profile and you'll want to hover over it and you'll see an icon
called change cover. You go ahead and click on that and you can scroll down to upload
photo. You go ahead and choose the upload photo on your site and Facebook will allow
you to upload it right to your profile.

Now if you notice any problems like the image
comes out blurry or it's distorted or something like that, you might want to go back and double
check that its actually 851 pixels wide by 315 pixels tall. Because if it's stretched
out or looks blurry, chances are it's not actually 851 pixels by 315 and you may need
to go re-export it so that it is, because Facebook may be trying to stretch it out once
you upload it to their site. The next step is uploading and adding in a new profile image.
The profile image is the one at the bottom left of your cover image. It actually will
go on top.

Now this is a little bit tricky because the image is displayed at 125 by 125,
but the image you want to upload is actually 180 pixels by 180 pixels. So this means when
you design it, you want to design it at 180 pixels by 180 pixels. Do not upload it at
125 by 125 because it will look stretched out, blurry and distorted. The profile image is going to be the place
where you want to upload your logo, your branding, your company name, things like that.

You don't
want to really put that stuff in the cover image. You can but you don't want it to look
too repetitive or like you have the same thing all over the place. Now you can see in ours,
we did but if you'll notice, we left the dot com out of our cover image because that's
really against Facebook's policy. But you can put it in your profile image and that's
what we did.

So that's going to be where you're going to want to put your logo and company
branding and everything. And the other thing you're going to notice is that this profile
image is also going to be the thumbnail image next to all of your comments and posts on
Facebook. So as you can see down here, we have our profile image and that's going to
be the image that everyone kind of represents with our brand when they see us on Facebook.
So it's a really good spot to put your logo. So once you have your 180 by 180 profile image
done and ready to upload you can hover over your profile image, go to edit profile, and
then go to upload photo, and then you want to choose it on your computer and go ahead
and upload it.

Now that it's uploaded you'll see that it's
in place there. We also have the option of changing the thumbnail down here. So what
you want to do to change the thumbnail is go over the profile image, click on edit profile,
and then hit edit thumbnail. Now this will allow you to kind of drag your profile image
in the thumbnail space you can kind of choose where you want to show up.

Or you can choose
scale to fit and that will squeeze your entire profile image into the thumbnail space. And
you go ahead and hit save. Now you're all set. Okay so now we're going to move on to
the apps and tabs on the right side of your profile right here.

As you can see, photos
is going to be your first one and that's just the default that Facebook has setup. We cannot
move it to a different spot, we cannot rename it, and the last image you uploaded to your
profile will be the one shown in the photos tab here. And we can't do anything about it. As you can see we uploaded a funny picture
for all of our fans to look at the other day so that's the image we have going on over
here.

But all these other ones to the right can be changed. We can change them to virtually
anything we want. So to get started, what you want to do is hit the little tab over
here with the down arrow and it's going to open up all eight available spots. And you
can move around these apps all over the place.

You can move likes down here. You can put
YouTube up here. So what you want to do to move one of them is to hover over it, hit
the pencil icon, and then it says swap positions with and you can chose which app you want
to be able to switch it with. So if we wanted to switch it with likes, there we go, YouTube
is up here.

Likes is back down here. So let me just go ahead and set it back to normal
where I had it. Okay. So within the apps you can change everything
on them.

You can change the cover image, you can change the name of them and you can even
change where they are linked to on some of them, it depends on the kind of apps that
you have. So what you want to do is hit the menu down again and you can hover over one
of the apps and go to the pencil icon. And then you go to edit settings. And then this
image will appear, this little popup and you can change the tab name and as you can see
we have it called discount code.

You can change it to anything. We'll call it discount code
now. Hit save. Hit okay and then now you can see it changed.

Although there's not enough
space there but it did change. So I'm going to go ahead and change it back. And then you
also see a spot right here where it says custom tab image. You can change out this image anytime
you want and you want to make sure that they're 111 pixels by 74 pixels, so that's 111 pixels
wide by 74 pixels tall.

And all you have to do is hit change, pick your image, hit save,
and then okay and your image will be switched out. Now on these images you can place call to
actions, you can place virtually anything you want. So I would strongly recommend putting
a call to action on there to show people what it is and tell them what it is and you'll
really get a lot more clicks to these different tabs and pages if you do that. So as you can
see here we have a $15 off coupon for all our visitors.

So if they click it they can
go here, they can see our page and see our discount code and get it. We have a couple
of different other pages setup. Different landing pages and stuff like that. So there
are a bunch of different things you can do with these tabs.

We also have another one
linking to our new YouTube page. You can link another one to your Twitter page if you want.
You can put the likes up here. There are a lot of different things you can do with them. So now you may be wondering well how do I
get these apps.

Well the easiest way to get them is to click down and show all 8 options.
Now if you have an available spot like I have here, I have 3 available spots, you can click
the little plus symbol and then hit find more apps, and you can go in here and you can look
through all these different categories of apps. You can probably do a search for them.
And all you have to do is go to the app. You click add to profile and it will add it into
your profile. So once it's in your profile you can go ahead and add it.

And you can move
it around to wherever you want. Then you can start changing the names on it, uploading
different images. You can even go to Google and do a couple of searches for any third
party companies out there that offer apps for your Facebook profile. And I would recommend
making sure that they're secure, making sure that there's no spam or spyware or firmware
on any of them.

Make sure it's from a secure site and then download it and you should be
able to install it on your Facebook profile. All he ones you find from Facebook will be
secure, they will be fine, you can go ahead and upload them any time you want. We hope you liked this guide on how to setup
a professional looking Facebook profile. And if you have any questions or comments we would
love to hear from you.

Just go ahead and leave us a comment in the comment field below this
video. And if you really enjoyed this video show us by hitting the like button. And if
you want to share this video with your friends and family, you can hit the share button and
share it via email. Or send out the link on your blogs or even your Facebook profile.
Our next video will actually show you how to setup a Facebook landing page so you can
put a tab here and then click to a different landing page and you can design any kind of
landing page you want to show anything.

So if you want to get the newest videos that
we upload you can go ahead and subscribe to our channel or visit our newsletter at SoldWithVideo.Com
and you sign up about half way down the page. Again, any questions or comments please leave
them in the comment field below. Have a good day everyone..

Minggu, 19 Oktober 2014

How to Build a Personal Brand Using FacebookBe Like Neil Patel, Gary Vaynerchuk or Seth Godin!

How to Build

Image source: http://www.hssc.hu/hssc_sitebuild-2/img/section04_item_02_a.png

Seth Godin, Gary Vee, Guy Kawasaki. What do they all have in common? They have extremely large personal brands. Hey, everyone, I'm Neil Patel. Today, I'm going to teach you how to build
a personal brand leveraging Facebook.

Facebook's the most popular social network
out there. According to alexa.Com, it's the third most
popular site. With Facebook, you can leverage it to build
a huge brand. I'm going to show you how within a few steps.

The first thing you need to do is post on
a daily basis. If you're not engaging on a daily basis, then
you're not going to build a big brand. You could be posting motivational quotes,
you could be posting things that are related to your industry, you could be posting daily
videos. Whatever you're posting, it has to be related
to the type of personal brand that you want to build.

For example, with me, I want to be known as
an online marketer. If you look at the content that I publish
on my Facebook fan page, it's related to online marketing. From the videos to the posts and status updates,
it's all marketing related. Sure, every once in awhile, I put in some
personal stuff as well because that's the point of social media, it's to connect with
people on the personal level, but most the content that I post is related to the industry
I'm in.

The second thing you need to do is engage
within your community. When someone leaves a comment, respond to
them. If someone messages you, again, open up that
message, read it, respond to it. Participate in groups, right? If you're not participating on pages outside
of your own fan page, you're not really participating in the community and engaging.

There's other groups, there's other pages
that are within your niche. Make sure you engage on those pages as well. Help those people. That will cause more people to come to your
fan page and like, friend you, and follow you.

The third thing you need to leverage is live
videos. Facebook's putting so much attention into
live videos because it's the new version of reality TV in which you can see what's happening
with people's daily lives. If you look at Gary Vaynerchuk, one of the
big reasons that he's created such a large personal brand is that he leverages Facebook
Live. The more live video that you end up creating,
the more quickly that your fan base is going to grow.

Because Facebook notifies people right when
you go live and it tells everyone, "Hey, check you out." If you follow those things, you'll start building
a bigger personal brand using Facebook.